Hi! I'm Lilly Roh, a passionate graphic and brand designer with hands-on experience in UI/UX and marketing design. I've had the opportunity to lead rebranding projects, collaborate on brand campaigns, and create health education materials, all while enhancing user engagement and maintaining brand consistency across platforms. I love combining creativity with strategy to deliver unique visual experiences. When I'm not designing, you'll find me exploring ceramics, music, and films – all of which inspire my interdisciplinary approach to design.

Lilly Roh

Hi! I'm Lilly Roh, a passionate graphic and brand designer with hands-on experience in UI/UX and marketing design. I've had the opportunity to lead rebranding projects, collaborate on brand campaigns, and create health education materials, all while enhancing user engagement and maintaining brand consistency across platforms. I love combining creativity with strategy to deliver unique visual experiences. When I'm not designing, you'll find me exploring ceramics, music, and films – all of which inspire my interdisciplinary approach to design.

Available to hire

Hi! I’m Lilly Roh, a passionate graphic and brand designer with hands-on experience in UI/UX and marketing design. I’ve had the opportunity to lead rebranding projects, collaborate on brand campaigns, and create health education materials, all while enhancing user engagement and maintaining brand consistency across platforms.

I love combining creativity with strategy to deliver unique visual experiences. When I’m not designing, you’ll find me exploring ceramics, music, and films – all of which inspire my interdisciplinary approach to design.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Brand Designer, Independent Freelance
January 31, 2024 - July 16, 2025
Led rebranding project for a major patent law firm in Seoul, focusing on clear brand recognition and scalability. Delivered logo systems, visual guidelines, and supporting brand assets. Designed mobile promotional content for collaborative brand campaigns. Led projects from concept through production in close collaboration with product designers and engineers. Crafted intuitive, story-driven layouts optimized for user engagement and brand consistency across platforms.
UI/UX Designer at Poomang
December 31, 2023 - July 16, 2025
Led projects from concept through production in close collaboration with product designers and engineers. Crafted intuitive, story-driven layouts optimized for user engagement and brand consistency across platforms. Designed the health information flyers and infographics for Health and Safety at Pratt Institute. Designed health education flyers and infographics for campus-wide wellness campaigns at Pratt Institute.
Graphic Designer at Pratt Institute
May 31, 2022 - July 16, 2025
Designed the health information flyers and infographics for Health and Safety. Designed health education flyers and infographics for campus-wide wellness campaigns.
Marketing Assistance at D2M
May 31, 2024 - July 16, 2025
Developed marketing offering commercial interior design and construction services. Wrote articles analyzing business trends. Created digital materials for company promotion.

Education

Bachelor's at Pratt Institute
January 1, 2020 - December 31, 2023

Qualifications

Presidential Merit-Based Scholarship
January 1, 2020 - December 31, 2020
Connection leadership Pratt Institute
January 1, 2022 - December 31, 2022
President’s List
January 1, 2020 - December 31, 2023

Industry Experience

Professional Services, Education, Media & Entertainment, Real Estate & Construction