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Hi, I'm Oladoyin “Hamda” Odukoya, a strategic and community-centred Social Media Coordinator with over 5 years of experience crafting digital content strategies that engage diverse communities across public, nonprofit, and private sectors. I specialize in storytelling, analytics, and inclusive communication, aiming to foster trust and increase transparency in digital government and civic projects. I love collaborating cross-functionally to create human-focused messaging that reflects community voices. Whether it's managing social media calendars, running campaigns, or co-creating with Indigenous partners, my goal is to make communication accessible and impactful while supporting positive social outcomes.…Hi, I'm Oladoyin “Hamda” Odukoya, a strategic and community-centred Social Media Coordinator with over 5 years of experience crafting digital content strategies that engage diverse communities across public, nonprofit, and private sectors. I specialize in storytelling, analytics, and inclusive communication, aiming to foster trust and increase transparency in digital government and civic projects. I love collaborating cross-functionally to create human-focused messaging that reflects community voices. Whether it's managing social media calendars, running campaigns, or co-creating with Indigenous partners, my goal is to make communication accessible and impactful while supporting positive social outcomes.

Oladoyin “Hamda” Odukoya

Social Media Manager, Content Creator, Community Manager, +2

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Hi, I'm Oladoyin “Hamda” Odukoya, a strategic and community-centred Social Media Coordinator with over 5 years of experience crafting digital content strategies that engage diverse communities across public, nonprofit, and private sectors. I specialize in storytelling, analytics, and inclusive communication, aiming to foster trust and increase transparency in digital government and civic projects. I love collaborating cross-functionally to create human-focused messaging that reflects community voices. Whether it's managing social media calendars, running campaigns, or co-creating with Indigenous partners, my goal is to make communication accessible and impactful while supporting positive social outcomes.…Hi, I'm Oladoyin “Hamda” Odukoya, a strategic and community-centred Social Media Coordinator with over 5 years of experience crafting digital content strategies that engage diverse communities across public, nonprofit, and private sectors. I specialize in storytelling, analytics, and inclusive communication, aiming to foster trust and increase transparency in digital government and civic projects. I love collaborating cross-functionally to create human-focused messaging that reflects community voices. Whether it's managing social media calendars, running campaigns, or co-creating with Indigenous partners, my goal is to make communication accessible and impactful while supporting positive social outcomes.

Available to hire

Hi, I’m Oladoyin “Hamda” Odukoya, a strategic and community-centred Social Media Coordinator with over 5 years of experience crafting digital content strategies that engage diverse communities across public, nonprofit, and private sectors. I specialize in storytelling, analytics, and inclusive communication, aiming to foster trust and increase transparency in digital government and civic projects.

I love collaborating cross-functionally to create human-focused messaging that reflects community voices. Whether it’s managing social media calendars, running campaigns, or co-creating with Indigenous partners, my goal is to make communication accessible and impactful while supporting positive social outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media & Communications Coordinator at Kickstand

March 1, 2024 - Present

Led end-to-end social media strategy and execution across Instagram, TikTok, and LinkedIn, achieving a 140% increase in engagement and 150% growth in followers by producing timely, accessible, and inclusive content. Managed multi-platform content calendars, publishing workflows, and active community engagement to maintain a consistent, citizen-focused voice aligned with mental health advocacy and youth services. Developed and executed integrated communications campaigns to support the launch of new youth mental health hubs across Alberta, including event promotion, stakeholder outreach, earned media coordination, and countdown content. Analyzed and reported social media performance using TikTok Insights, Meta Business Suite, and Google Analytics to guide content improvements. Collaborated closely with Indigenous partners, youth advisory councils, and regional staff to co-create community-rooted storytelling reflecting diverse lived experiences promoting equity, inclusion, and public co

Social Media Manager - Digital Comms Focus at Pastel (Fintech)

November 30, 2023 - July 16, 2025

Led a comprehensive brand content refresh across Instagram and LinkedIn, driving a 53% increase in Instagram reach and 13.5% growth in LinkedIn engagement. Developed and executed multi-platform content strategies targeting Gen Z, millennial, and B2B audiences, simplifying complex financial topics through engaging storytelling and positioning Pastel as a fintech leader for small businesses. Collaborated cross-functionally with design, product, customer success, and influencer teams to ensure campaign messaging aligned with customer insights and brand goals.

Community Manager at Eden Life (Service Platform)

October 31, 2023 - July 16, 2025

Led rebrand and social media relaunch for two lifestyle brands, defining voice, identity, and strategy. Managed content calendars and campaigns across Instagram, LinkedIn, Twitter, and newsletters. Spearheaded Eden Marketplace launch, onboarding 100+ vendors and 1,000+ customers via a 6-week influencer campaign. Achieved 50% follower growth through community-centric content and managed influencer and ambassador programs. Served as brand face, leveraging a 30K+ Instagram audience to boost engagement.

Digital Strategist/Content Creator at TBWA Marketing Agency

June 30, 2022 - July 16, 2025

Developed and executed multi-channel content strategies for beauty and CPG clients, driving a 35% audience growth and a 22% revenue increase for flagship accounts such as Lush Nigeria. Produced seasonal and evergreen digital assets tailored to evolving platform trends and consumer behaviors, ensuring consistent brand storytelling and e-commerce alignment. Collaborated closely with art directors, copywriters, and video editors to maintain brand tone and creative quality across campaigns. Coordinated cross-functional teams and mentored junior content creators to deliver content on time and within campaign objectives.

Strategic Content Creator & Brand Collaborator (@hamdakoya)

December 1, 2020 - Present

Built a personal brand with 64K+ followers and 30K+ monthly views on Instagram, TikTok, and YouTube. Executed platform-optimized content and influencer campaigns for fintech, wellness, and fashion brands, driving a 2660% increase in fintech sign-ups. Managed end-to-end content production including scripting, filming, and editing in collaboration with 100+ brands. Used data and trends to optimize content and grow audience engagement.