Available to hire
I am a solutions-focused, meticulous, and result-oriented digital marketing professional with over 9 years of experience across diverse roles. Throughout my career, I have successfully planned and executed media campaigns, optimized paid search campaigns, and driven brand awareness and conversion improvements for clients across various sectors. I am passionate about leveraging data and innovative digital marketing strategies to deliver measurable results.
Currently based in the Netherlands, I specialize in search engine marketing, programmatic advertising, and social media campaign management. I enjoy working collaboratively with stakeholders and agencies to continuously optimize campaign performance and explore new promotional channels, all while ensuring a seamless customer journey.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Marketing Expert II at New10 (ABN AMRO Bank)
April 1, 2022 - PresentOwned planning and execution of media plans for campaigns, managing agencies and third-party vendors. Responsible for continuous optimization, identifying areas for improvement, exploring new promotion channels, and planning campaign budgets. Worked extensively on Facebook Business Manager, DV360, Smartly, Google Analytics, and Tableau. Achieved a 22% increase in traffic visitors, 51% growth in brand awareness, 12% increase in quality visits, and 53% increase in started applications during Q4 2022.
Manager Digital Marketing at WaterBear - Video Streaming Platform
March 31, 2022 - July 16, 2025Managed delivery of advertising campaigns including performance monitoring and operational tasks across Facebook, Instagram, TikTok, YouTube, and Google Ads. Enhanced conversion rates from 7% to 15% and reduced CPA from Euro 4 to Euro 2 over seven months. Created social media campaigns that increased brand awareness by 125%. Developed ad-based landing pages using Webflow and conducted A/B testing to optimize ROI. Collaborated with outsourced agencies on influencer marketing. Supported business planning, branding, advertising, remodeling, and marketing efforts.
Advisor Digital Marketing at Maxxima Resources
August 31, 2021 - July 16, 2025Developed marketing media strategies and execution plans to cultivate audiences, enhance web presence, and improve brand awareness through Search Engine Marketing (SEM). Managed campaign planning, implementation, budget control, performance reviews, and optimization of paid search campaigns. Also responsible for managing the e-commerce platform Maxximizer.
Digital Marketing Specialist III at DataGames
October 31, 2019 - July 16, 2025Performed digital marketing duties including campaign management, optimization, and strategy execution in an Australian market context.
Specialist Branding & Marketing at Thai Sikh International School
January 31, 2017 - July 16, 2025Handled branding and marketing initiatives for the school to boost its profile and engagement.
Assistant Manager Digital Marketing at Square Yard
January 31, 2016 - July 16, 2025Managed digital marketing efforts including campaign execution and digital content management.
Digital Marketing Expert II at New10 (ABN AMRO Bank)
April 1, 2022 - PresentOwned the planning and execution of media plans for campaigns, managing agencies and third-party vendors. Responsible for continuous optimization, identifying areas for improvement, exploring new promotion channels, and planning campaign budgets. Communicated campaign progress to stakeholders and advised on maximizing results from Social and Display channels. Conducted A/B testing and initiated new campaigns to enhance performance. Utilized Facebook Business Manager, DV360, Smartly, Google Analytics, and Tableau. Achieved a 22% increase in traffic visitors, 51% increase in brand awareness, and significant improvements in conversion and application starts during Q4 2022.
Manager Digital Marketing at WaterBear - Video Streaming Platform
March 31, 2022 - July 16, 2025Managed end-to-end delivery of advertising campaigns, including performance monitoring and operational tasks. Conducted research, budgeting, implementation, and optimization to meet campaign KPIs. Analyzed data using Google Analytics and collaborated with stakeholders on messaging and market positioning. Supported business planning, branding, advertising, and marketing efforts. Increased conversion rate from 7% to 15% and reduced CPA from Euro 4 to Euro 2 within seven months. Executed social media campaigns across Facebook, Instagram, TikTok, YouTube, and Google Ads (programmatic). Managed influencer marketing and created Webflow-based landing pages and A/B tests for better ROI.
Advisor Digital Marketing at Maxxima Resources
August 31, 2021 - July 16, 2025Developed engaging marketing media strategies and execution plans to build audiences, improve web presence, and enhance brand awareness through Search Engine Marketing (SEM). Responsible for campaign planning, implementation, budget management, review, and optimization of paid search campaigns. Also managed the e-commerce platform Maxximizer.
Digital Marketing Specialist III at DataGames
October 31, 2019 - July 16, 2025Worked as a digital marketing specialist focusing on campaign management and digital marketing strategies in Sydney, Australia.
Specialist Branding & Marketing at Thai Sikh International School
January 31, 2017 - July 16, 2025Handled branding and marketing responsibilities for the school in Bangkok, Thailand.
Assistant Manager Digital Marketing at Square Yard
January 31, 2016 - July 16, 2025Assisted in managing digital marketing efforts in New Delhi, India.
Education
M.Sc. at NSHM Institute of Management & Technology
January 1, 2014 - December 31, 2016Management Essential at Harvard Business School
January 1, 2016 - December 31, 2016M.Sc. at NSHM Institute of Management & Technology
January 1, 2010 - December 31, 2012Management Essential at Harvard Business School (HBS)
January 1, 2018 - December 31, 2018Qualifications
Industry Experience
Financial Services, Media & Entertainment, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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