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I’m a Creative Director with over 15 years of experience leading brand and campaign design across SaaS, B2B, and tech industries. I've built and scaled brand systems, led cross-functional creative teams, and delivered work that connects complex ideas to clear, impactful visuals. I thrive in fast-paced environments and enjoy collaborating across teams to bring bold, user-first ideas to life. My background includes hands-on direction of digital, print, motion, and product marketing creative, always with a focus on quality, clarity, and consistency. I’m passionate about brand strategy and creative leadership, and I take pride in driving measurable business results through innovative and cohesive branding and marketing solutions.…I’m a Creative Director with over 15 years of experience leading brand and campaign design across SaaS, B2B, and tech industries. I've built and scaled brand systems, led cross-functional creative teams, and delivered work that connects complex ideas to clear, impactful visuals. I thrive in fast-paced environments and enjoy collaborating across teams to bring bold, user-first ideas to life. My background includes hands-on direction of digital, print, motion, and product marketing creative, always with a focus on quality, clarity, and consistency. I’m passionate about brand strategy and creative leadership, and I take pride in driving measurable business results through innovative and cohesive branding and marketing solutions.

Brittany Mays

Creative Director, Brand Strategist, Art Director, +2

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I’m a Creative Director with over 15 years of experience leading brand and campaign design across SaaS, B2B, and tech industries. I've built and scaled brand systems, led cross-functional creative teams, and delivered work that connects complex ideas to clear, impactful visuals. I thrive in fast-paced environments and enjoy collaborating across teams to bring bold, user-first ideas to life. My background includes hands-on direction of digital, print, motion, and product marketing creative, always with a focus on quality, clarity, and consistency. I’m passionate about brand strategy and creative leadership, and I take pride in driving measurable business results through innovative and cohesive branding and marketing solutions.…I’m a Creative Director with over 15 years of experience leading brand and campaign design across SaaS, B2B, and tech industries. I've built and scaled brand systems, led cross-functional creative teams, and delivered work that connects complex ideas to clear, impactful visuals. I thrive in fast-paced environments and enjoy collaborating across teams to bring bold, user-first ideas to life. My background includes hands-on direction of digital, print, motion, and product marketing creative, always with a focus on quality, clarity, and consistency. I’m passionate about brand strategy and creative leadership, and I take pride in driving measurable business results through innovative and cohesive branding and marketing solutions.

Available to hire

I’m a Creative Director with over 15 years of experience leading brand and campaign design across SaaS, B2B, and tech industries. I’ve built and scaled brand systems, led cross-functional creative teams, and delivered work that connects complex ideas to clear, impactful visuals. I thrive in fast-paced environments and enjoy collaborating across teams to bring bold, user-first ideas to life.

My background includes hands-on direction of digital, print, motion, and product marketing creative, always with a focus on quality, clarity, and consistency. I’m passionate about brand strategy and creative leadership, and I take pride in driving measurable business results through innovative and cohesive branding and marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Marketing & Digital Strategy at EMS Consulting (Salesforce Partner)

January 1, 2023 - Present

Built and led an in-house creative team delivering cohesive brand execution and art direction across 100+ marketing and digital projects. Led full-cycle brand strategy development, creating scalable visual identities and messaging frameworks for enterprise clients, increasing brand recognition by 30%. Directed creative strategy for omni-channel campaigns across web, digital, print, and events; hands-on designing and editing key assets to maintain quality and brand alignment. Spearheaded a company-wide rebrand, driving a 40% increase in brand engagement and 25% growth in social shares. Developed and implemented a Salesforce-based creative intake system that streamlined workflows, reduced agency dependency by 60%, and accelerated asset turnaround times by 40%. Managed event marketing, boosting ROI from $1.5M to $4.5M (200% YoY growth). Delivered custom brand activations at major events like Dreamforce, increasing booth engagement by 60%. Executed comprehensive SEO strategy, increasing tr

Digital Marketing Manager & Design Lead at EMS Consulting (Salesforce Partner)

December 31, 2022 - July 16, 2025

Designed and executed high-impact marketing collateral such as sales decks, event banners, digital ads, and emails, driving a 20% increase in lead conversion. Produced explainer videos and led creative direction for marketing campaigns, boosting video engagement by 50%. Developed and executed content marketing strategies driving a 237% increase in won opportunities from 2022 to 2023. Led a creative team to enhance UI/UX layouts for digital products, increasing click-through rates by 32% and average session duration by 2.5 minutes. Revamped social media presence across 5 platforms using structured editorial calendars, driving follower growth between 60%–209% and tripling engagement rates. Produced 30+ long-form, SEO-optimized articles in 12 months, boosting organic traffic and keyword rankings significantly. Created video content strategy increasing customer retention and watch time by 40%.

Chief Creative Officer | Marketing Cloud Solution Specialist at DBS DX (Credit Union of Texas)

April 1, 2020 - July 16, 2025

Led full-scale evolution of corporate brand identity, achieving a 40% increase in brand recognition and stronger market differentiation. Negotiated vendor contracts cutting costs by 25% while maintaining brand alignment and design quality. Led redesign of customer website, driving 25% traffic increase and better conversion through dynamic content and UX/UI personalization. Executed targeted email campaigns resulting in a 556% increase in qualified leads by optimizing messaging with performance analytics. Managed paid digital advertising, improving ROI by 15%. Used data analytics to optimize campaigns, increasing response rates by 13% and saving $90K with targeted digital strategies. Designed immersive conference experiences increasing booth engagement by 50% and lead captures by 35%.

Senior Graphic Designer | Ad Manager at Amplify Credit Union

April 1, 2018 - July 16, 2025

Provided senior-level graphic design and advertising management support. Focused on layout design, branding, and marketing collateral creation to enhance brand presence.

Owner & Brand Identity Lead | Layout Designer at BMays Design LLC

April 1, 2018 - July 16, 2025

Operated own design business leading brand identity projects and layout design. Delivered creative design solutions for diverse clients over almost a decade.