Available to hire
I am a spirited FMCG Marketing professional with over 15 years of experience in brand management, consumer insights generation, and translating those insights into effective business strategies and product innovation. I’ve worked across diverse cross-cultural and international markets, leading global teams and driving cross-functional collaboration.
I have a holistic business perspective, a strong desire for continuous self-improvement, and a knack for understanding people and interpersonal communication. I firmly believe empathy enriches life and that there’s enough success for everyone to share.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
French
Beginner
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Work Experience
Consumer & Market Intelligence Manager, EMEA at Symrise AG
August 1, 2024 - PresentManaged key accounts including Unilever, Henkel, P&G and others in the EMEA region, focusing on Laundry Care products such as detergents and fabric softeners. Translated consumer insights into technical inputs to drive product innovation. Contributed strategically to projects like 'Decoding Consumer for Sensitive Laundry Care' and 'Futuristic AI-driven Smartwash Innovation'.
Business Strategist at GLG Consulting Group
July 31, 2024 - July 16, 2025Provided strategic marketing and business solutions tailored for FMCG companies, helping them optimize market position and growth.
Marketing Manager at Puratos GmbH
August 31, 2022 - July 16, 2025Oversaw portfolio management for bakery and patisserie product categories, conducted competition analysis, and strategized launches for new concepts. Developed pricing strategies to improve profit margins and optimized SKU portfolios. Executed digital marketing campaigns to increase brand awareness and engagement.
Marketing Manager at Puratos Food Ingredients India Pvt. Ltd.
February 28, 2022 - July 16, 2025Defined and implemented marketing strategy including communication, pricing, budget management, and innovation pipeline. Established a strong digital brand presence through innovative campaigns and opened new channels via e-Commerce listings. Led cross-regional team collaborations and built positive brand imagery through on-ground events, resulting in loyal customer relationships.
Brand Manager (Beauty Care/ Skin Care) at Piramal Enterprises Ltd.
June 30, 2018 - July 16, 2025Revived the heritage skin care brand Lacto Calamine by developing a strong consumer insight-based strategy, achieving 60% sales growth within the first quarter post re-launch. Managed brand identity update, including packaging, pricing, line extensions, communications, and digital promotions. Executed TV commercial development and led sales and in-store promoter training to align with brand strategies.
Brand Manager (Personal Care) at Emami Limited
January 31, 2016 - July 16, 2025Managed annual brand plans, budgeting, brand activation programs, and innovation pipeline to support sales growth. Rationalized a complex SKU portfolio for the newly acquired brand She Comfort, optimizing profitability. Enhanced brand reach through effective TV advertising and managed cross-functional vendor and agency stakeholder relationships.
Consumer Insights Manager (P&G Team) at AC Nielsen, India
December 31, 2014 - July 16, 2025Conducted quantitative and qualitative ad-hoc market research across various Procter & Gamble product categories including laundry, skin care, hair care, oral care, shaving, feminine care and air care. Provided actionable insights through diagnostic studies such as product usage, concept screening, claim generation, promotional activity evaluation, and retail audit. Highly skilled in fragrance testing and fragrance development concepts.
Strategic Brand Planner at FCB Ulka Advertising Pvt. Ltd.
January 1, 2013 - July 16, 2025Provided actionable inputs for branding strategy and promotional activities for numerous consumer brands including Nivea, Amul, Vagisil, Indian Oil, and Mahindra. Supported the development of marketing campaigns and promotional materials.
Market Research Manager (Unilever Team) at Kantar Worldpanel
December 31, 2011 - July 16, 2025Managed syndicated consumer household panel research for Unilever product categories such as hair wash, fabric wash, personal wash, oral care, noodles, and condiments. Delivered brand strategy inputs through in-depth analysis including brand performance, market trends, consumer profiling, and evaluation of promotional offers.
Consumer & Market Intelligence Manager, EMEA at Symrise AG
August 1, 2024 - PresentManaged key accounts including Unilever, Henkel, and P&G in the EMEA region. Handled product categories such as Laundry Care (Detergents & Fabric Softeners). Translated consumer insights into technical inputs for product innovation and contributed strategically to projects like 'Decoding Consumer for Sensitive Laundry Care' and 'Futuristic AI-driven Smartwash Innovation'.
Business Strategist at GLG Consulting Group
July 31, 2024 - July 16, 2025Provided strategic marketing and business solutions for FMCG companies.
Marketing Manager at Puratos GmbH
August 31, 2022 - July 16, 2025Managed portfolio for bakery and patisserie product categories. Conducted competition analysis and launch strategy to introduce new concepts. Developed pricing strategies to grow profit margins and optimized SKUs for a lean portfolio. Led digital marketing campaigns that increased brand awareness and engagement.
Marketing Manager at Puratos Food Ingredients India Pvt. Ltd.
February 28, 2022 - July 16, 2025Defined and implemented marketing strategy including communication, pricing, annual budget, and innovation pipeline. Established a strong digital presence through innovative campaigns. Opened new incremental channels via e-Commerce listings. Built strong brand imagery through on-ground events to foster loyal customer relationships. Led global and cross-regional team collaborations.
Brand Manager (Beauty Care/ Skin Care) at Piramal Enterprises Ltd.
June 30, 2018 - July 16, 2025Revived the heritage skin care brand Lacto Calamine through impactful consumer insights. Achieved 60% sales growth within the first quarter post re-launch. Created new brand identity across packaging, pricing, line extensions, communications, and digital promotions. Managed TV commercial development and conducted sales team training. Collaborated closely with customer service for complaint resolution.
Brand Manager (Personal Care) at Emami Limited
January 31, 2016 - July 16, 2025Handled end-to-end marketing management including brand plans, budgeting, activation programs, and innovation pipeline. Rationalized SKUs to optimize profitability for the newly acquired She Comfort brand with over 100 SKUs. Increased brand reach through effective TV advertisements. Managed cross-functional and stakeholder interactions including vendors and agencies.
Consumer Insights Manager (P&G Team) at AC Nielsen, India
December 31, 2014 - July 16, 2025Conducted customized ad-hoc market research for Procter & Gamble product categories covering laundry, skin care, hair care, oral care, razors/blades, feminine care, and air care. Delivered actionable insights through diagnostic studies including product usage, concept testing, claim generation, sampling, and retail audits. Specialized in fragrance testing and sensory evaluation on projects for Ambi Pur and Firmenich.
Strategic Brand Planner at FCB Ulka Advertising Pvt. Ltd.
January 31, 2013 - July 16, 2025Provided actionable inputs for branding strategies and promotional activities across clients such as Nivea Men’s Care, Amul Dairy Products, Indian Oil, Mahindra, and BNP Paribas.
Market Research Manager (Unilever Team) at Kantar Worldpanel
December 31, 2011 - July 16, 2025Worked in the consumer household panel syndicated research for Unilever product categories like hair wash, fabric wash, personal wash, metal scourers, oral care, noodles, and condiments. Provided brand strategy insights through in-depth analyses of brand performance, market trends, consumer profiling, and promotional evaluation.
Education
MBA at Cardiff University
September 1, 2007 - September 30, 2008Bachelor of Mass Media at University of Mumbai
July 1, 2004 - April 30, 2007BSc I at Bangalore University
August 1, 2003 - May 31, 2004MBA at Cardiff University, UK
September 1, 2007 - September 30, 2008Bachelor of Mass Media at University of Mumbai, India
July 1, 2004 - April 30, 2007BSc I at Bangalore University, India
August 1, 2003 - May 31, 2004Qualifications
Resilient Leadership
January 1, 2025 - January 31, 2025Social Media Marketing
January 1, 2025 - January 31, 2025Resilient Leadership
January 1, 2025 - January 31, 2025Social Media Marketing
January 1, 2025 - January 31, 2025Industry Experience
Consumer Goods, Manufacturing, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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