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Hi! I'm Pamela Díaz González, a design lead with over 10 years of experience in brand building, customer experience, and strategic marketing. I specialize in creating customer-centric cultures and driving digital brand experiences through collaboration on projects involving Design Thinking, UX, UI, and innovation. I love coaching my team with empathy and strategic thinking because teamwork is key to success. Throughout my career, I have led diverse teams and projects across startups and international corporations, improving sales, user retention, and brand loyalty. I enjoy turning creative ideas into effective online and offline solutions and strongly believe in putting the customer's voice at the forefront of every project.…Hi! I'm Pamela Díaz González, a design lead with over 10 years of experience in brand building, customer experience, and strategic marketing. I specialize in creating customer-centric cultures and driving digital brand experiences through collaboration on projects involving Design Thinking, UX, UI, and innovation. I love coaching my team with empathy and strategic thinking because teamwork is key to success. Throughout my career, I have led diverse teams and projects across startups and international corporations, improving sales, user retention, and brand loyalty. I enjoy turning creative ideas into effective online and offline solutions and strongly believe in putting the customer's voice at the forefront of every project.

Pamela Díaz González

Designer, Brand Designer, UX Designer, +2

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Hi! I'm Pamela Díaz González, a design lead with over 10 years of experience in brand building, customer experience, and strategic marketing. I specialize in creating customer-centric cultures and driving digital brand experiences through collaboration on projects involving Design Thinking, UX, UI, and innovation. I love coaching my team with empathy and strategic thinking because teamwork is key to success. Throughout my career, I have led diverse teams and projects across startups and international corporations, improving sales, user retention, and brand loyalty. I enjoy turning creative ideas into effective online and offline solutions and strongly believe in putting the customer's voice at the forefront of every project.…Hi! I'm Pamela Díaz González, a design lead with over 10 years of experience in brand building, customer experience, and strategic marketing. I specialize in creating customer-centric cultures and driving digital brand experiences through collaboration on projects involving Design Thinking, UX, UI, and innovation. I love coaching my team with empathy and strategic thinking because teamwork is key to success. Throughout my career, I have led diverse teams and projects across startups and international corporations, improving sales, user retention, and brand loyalty. I enjoy turning creative ideas into effective online and offline solutions and strongly believe in putting the customer's voice at the forefront of every project.

Available to hire

Hi! I’m Pamela Díaz González, a design lead with over 10 years of experience in brand building, customer experience, and strategic marketing. I specialize in creating customer-centric cultures and driving digital brand experiences through collaboration on projects involving Design Thinking, UX, UI, and innovation. I love coaching my team with empathy and strategic thinking because teamwork is key to success.

Throughout my career, I have led diverse teams and projects across startups and international corporations, improving sales, user retention, and brand loyalty. I enjoy turning creative ideas into effective online and offline solutions and strongly believe in putting the customer’s voice at the forefront of every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Catalan; Valencian

Beginner

Work Experience

Designer (Customer Experience Manager, CX) at Rebaila

August 1, 2022 - Present

Developed technically feasible and effective designs for digital channels. Led UX-focused strategies to enhance brand experience and maintain consistency across all communication channels. Planned design systems and guidelines for digital platform, social media, and landing pages. Supervised social media content creation team, controlled e-mail marketing strategy to strengthen user relationship and increase subscriber conversion. Defined user personas and journey mapping. Conducted customer interviews for feedback to improve customer experience. Worked closely with Product Manager to translate user requirements into user stories, wireframes, and prototypes. Facilitated workshops with cross-functional teams to innovate user experience. Achievements include a 150% increase in MRR, 65% reduction in churn rate, 300% increase in LTV, and 30% growth in social media.

Design and Marketing Coordinator at Xiaomi – Tekmovil

June 30, 2022 - July 16, 2025

Led design team for advertising materials ensuring brand and message consistency across channels and co-branding requirements. Managed external agencies and vendors for on-time retail marketing activations within budget. Analyzed marketing strategies to increase sales and customer engagement in Xiaomi stores. Coordinated Customer Experience initiatives in stores to optimize touchpoints and customer journey. Achievements included 100% sales achievement bonus for five consecutive quarters and 100% design assets delivery quarterly.

Lead Designer, Branding Consultant at Sello de Gato

June 30, 2022 - July 16, 2025

Created brand visual identities and consistent marketing materials for clients in tech, telecom, medical, logistics, and food & beverage sectors. Led a multidisciplinary team delivering communication and marketing campaigns. Developed brand messaging strategies and adjusted storytelling across touchpoints. Collaborated with client teams across Communication, Marketing, IT, and Product. Developed brand guidelines ensuring consistency in customer experience. Conducted brand research for improvement strategies. Led team of UX/UI designers and developers for web solutions and digital innovations. Achievements include 200% increase in consultancy projects and 20% increase in brand recognition.

Head of Design at Telcel

March 31, 2017 - July 16, 2025

Led technical design team including hiring, training, and talent development. Collaborated across Customer Service, B2B, Commercial, Legal, Communication, and Training divisions to support commercial objectives. Developed brand-aligned design strategies for consistent customer experience. Designed wide range of marketing materials across online and offline channels creating cohesive brand experiences. Supervised logo, typography, and color palette creations. Developed creative concepts for new product/service launches. Achievements include launching four seasonal marketing campaigns yearly achieving 100% impact, providing design solutions for over 150 customer centers, distributors, and retailers monthly.