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I'm a content specialist with over a decade's experience in social media marketing, mostly within the travel and sexual wellness industries. One of my proudest achievements has been building my own online brand with a following of over 60,000, all grown completely organically. After 4 years of travel, I am currently seeking a UK role working with likeminded creatives to further my knowledge. I have experience managing influencer campaigns, creating and presenting reports to company executives, and leading teams in developing social media strategies across multiple platforms. I enjoy working collaboratively and am passionate about creating engaging, impactful content.…I'm a content specialist with over a decade's experience in social media marketing, mostly within the travel and sexual wellness industries. One of my proudest achievements has been building my own online brand with a following of over 60,000, all grown completely organically. After 4 years of travel, I am currently seeking a UK role working with likeminded creatives to further my knowledge. I have experience managing influencer campaigns, creating and presenting reports to company executives, and leading teams in developing social media strategies across multiple platforms. I enjoy working collaboratively and am passionate about creating engaging, impactful content.

Caroline Adams

Social Media Manager, Content Creator, Influencer Marketing Manager, +1

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I'm a content specialist with over a decade's experience in social media marketing, mostly within the travel and sexual wellness industries. One of my proudest achievements has been building my own online brand with a following of over 60,000, all grown completely organically. After 4 years of travel, I am currently seeking a UK role working with likeminded creatives to further my knowledge. I have experience managing influencer campaigns, creating and presenting reports to company executives, and leading teams in developing social media strategies across multiple platforms. I enjoy working collaboratively and am passionate about creating engaging, impactful content.…I'm a content specialist with over a decade's experience in social media marketing, mostly within the travel and sexual wellness industries. One of my proudest achievements has been building my own online brand with a following of over 60,000, all grown completely organically. After 4 years of travel, I am currently seeking a UK role working with likeminded creatives to further my knowledge. I have experience managing influencer campaigns, creating and presenting reports to company executives, and leading teams in developing social media strategies across multiple platforms. I enjoy working collaboratively and am passionate about creating engaging, impactful content.

Available to hire

I’m a content specialist with over a decade’s experience in social media marketing, mostly within the travel and sexual wellness industries. One of my proudest achievements has been building my own online brand with a following of over 60,000, all grown completely organically. After 4 years of travel, I am currently seeking a UK role working with likeminded creatives to further my knowledge.

I have experience managing influencer campaigns, creating and presenting reports to company executives, and leading teams in developing social media strategies across multiple platforms. I enjoy working collaboratively and am passionate about creating engaging, impactful content.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Accor Hotel Group

January 1, 2021 - Present

Developed and implemented social media strategies for ibis, Novotel and Mercure brands. Launched an affiliate programme, managed influencer campaigns, briefed freelancers and agencies. Served as a committee member to select and launch the Sprinklr social media tool companywide. Created and presented monthly performance reports to Directors, CMO, and CEO.

Content Manager at Sweet Vibes

December 31, 2019 - July 16, 2025

Managed monthly content calendars and organised collaborations with influencers. Provided tasteful sex education through reels, graphics, and interactive stories. Increased brand reach by 3,500% within the first 90 days. Social media became the top acquisition channel within six months.

Content Lead at Holiday Extras

December 31, 2018 - July 16, 2025

Managed a team of Social Media Managers and Videographers to create engaging travel content using agile methodology. Developed a content strategy that organically grew a Facebook audience of 250k and a YouTube channel of 60k subscribers. Produced and presented travel guides with influencers and charities. Managed an annual budget of £120k, with Facebook retargeting ads achieving an average conversion rate of 24%.

Content Manager at (Under NDA)

December 31, 2022 - July 16, 2025

Implemented a multi-channel content strategy for a client with websites generating over 1 million hits per day, resulting in increased web traffic and conversions. Managed all content calendars, blogs, reports, and community management. Advised the CEO and board of Directors on communications due to the sensitive nature of the industry.