Available to hire
Hi, I’m Niusha Samadifar, a UX/UI Designer with a solid background in user-centered design, data-driven product decisions and scalable design systems. I specialize in conceptualizing and implementing intuitive interfaces for complex web and SaaS platforms.
I thrive in cross-disciplinary, agile teams (Scrum/Kanban) from ideation to release. I excel at usability testing, user research, and interactive prototypes, as well as documenting and maintaining enterprise-wide design systems. I’m passionate about translating functionality, aesthetics and business goals into harmonious digital experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Italian
Advanced
Persian
Fluent
Work Experience
Product Designer at Roboto
March 31, 2025 - July 16, 2025Designed intuitive UI for a sponsor management platform by translating complex robotic workflows into modular, scalable components using Figma (tokens and variants). Created high-fidelity wireframes and prototypes, aligning designs with stakeholder requirements and engineering constraints. Built and maintained a reusable design system to support consistency and faster iteration across the platform. Collaborated with developers in agile sprints, ensuring accurate implementation of specs and responsiveness across web applications. Conducted usability testing and analyzed usage data, reducing support tickets by 35% and increasing user retention.
User Researcher / Visual Designer at Badacare - Thesis Project
June 30, 2024 - July 16, 2025Redesigned the caregiver recruitment portal to simplify workflows, cutting navigation errors by 25%. Developed wireframes and detailed prototypes with Adobe Suite, improving clarity and communication with developers. Introduced visual aids such as color coding and real-time alerts to speed recruiter decision-making. Advocated for user-centered design by integrating qualitative research insights into product development.
Product Designer at Evo Pricing (Toolsgroup)
December 31, 2023 - July 16, 2025Redesigned a caregiver recruitment portal by simplifying workflows, reducing navigation errors by 25%, and improving overall user experience. Developed detailed wireframes and prototypes with Adobe Suite to effectively communicate design intent to developers. Integrated user-centered design principles based on qualitative research insights gathered through interviews and usability tests. Introduced visual aids, such as color coding and real-time alerts, accelerating recruiter decision-making and task efficiency.
UX/UI Designer at UX Land - Freelance Projects
November 30, 2022 - July 16, 2025Designed a responsive fashion e-commerce site with body-shape personalization, boosting engagement by 30%. Developed a guided quiz and refined navigation to improve identification success rate to 60%. Updated checkout and selection flows for an ice cream delivery app, increasing order speed by 40%. Enhanced a travel app’s usability by 30% through competitor analysis and streamlined booking flows.
Product Designer at Roboto
March 1, 2025 - August 13, 2025Led redesign of the sponsor portal by conducting interviews and benchmarking, achieving a 50% increase in sponsor engagement and a 25% reduction in user friction. Developed a modular robot showcase dashboard validated via usability testing for non-technical users. Built a competitions timeline that enhanced brand credibility and sponsor outreach. Delivered a guided onboarding flow with clear CTAs that reduced drop-offs. Maintained and extended the design system in Figma, improving developer handoff with specs and documentation using Notion and Jira.
User Researcher / Visual Designer at Badacare (Thesis Project)
June 1, 2024 - August 13, 2025Researched recruiter workflows and designed a dashboard increasing transparency while reducing navigation errors and task times by 25%. Implemented a location-based entry that cut recruiter search time by 40% and improved regional caregiver access. Created an AI-assisted matching interface with smart filters improving match quality and decreasing manual effort. Delivered responsive, accessible screens integrated into a shared component library to ensure consistency.
Product Designer at Evo Pricing (Toolsgroup)
December 1, 2023 - August 13, 2025Redesigned a B2B AI-powered pricing platform to improve communication of analytics and forecasts, cutting user support queries by 25%. Developed client-specific portals that enabled faster decision-making and personalized KPI-tailored views. Led homepage redesigns based on client interviews and competitive analysis, boosting engagement and discoverability. Collaborated closely with developers and data scientists in agile sprints to create interactive demos, increasing trial-to-customer conversions.
UX/UI Designer at UX Land - Freelance Projects
November 1, 2022 - August 13, 2025Designed a responsive fashion e-commerce platform featuring body-shape personalization, increasing engagement by 30%. Developed a guided quiz and refined navigation, leading to a 60% increase in identification success. Updated checkout and selection flows for an ice cream delivery app, increasing order speed by 40%. Enhanced travel app usability by 30% through competitor analysis and streamlined booking processes.
UX/UI Designerin at In Robotics Industrial
January 1, 2024 - March 1, 2025Konzeption und Gestaltung von nutzerfreundlichen Oberflächen für webbasierte Plattformen im Bereich Robotik und Automatisierung. Entwicklung von Wireframes, Prototypen und Designsystemen unter Berücksichtigung von Usability- und Accessibility-Richtlinien. Enge Zusammenarbeit mit Frontend-Entwicklern, Product Ownern und Data Engineers in agilen Teams (Scrum). Erstellung von UX-Strategien, Informationsarchitekturen und Customer Journeys. Durchführung von Usability-Tests, Heuristik-Reviews und A/B-Tests zur Validierung von Designentscheidungen. Erfolge: Optimierung der Nutzeroberfläche, wodurch die Supportanfragen um 35 % reduziert wurden; Entwicklung eines zentralisierten Dashboards zur Datenvisualisierung und Performance-Steuerung; Einführung einer komponentenbasierten UI-Struktur, die die Entwicklungszeit neuer Features um 20 % verkürzte.
Nutzerforscherin / Visuelle Designerin (Thesis-Projekt) at Badacare – Healthcare Recruiting Platform
December 1, 2023 - July 1, 2024Analyse von Nutzerbedürfnissen durch Interviews, Umfragen und Usability-Tests. Einführung visuell priorisierter Informationsdarstellung (Color Coding, Alerts) zur Entscheidungsbeschleunigung.
Produktdesignerin at Evo Pricing (Toolsgroup)
December 1, 2022 - December 1, 2023Design komplexer Dashboards für Preis- und Nachfrageprognosen im Enterprise-Bereich. Durchführung von Stakeholder- und Nutzerinterviews zur Ableitung von Informationshierarchien.
UX/UI Designer – Freiberuflich/Teilzeit at UX Land
May 1, 2022 - November 1, 2022UX-Redesign einer Fashion-E-Commerce-Plattform; Entwicklung eines Quiz-Workflows zur Personalisierung; Optimierung von Checkout- und Navigation-Flows; Usability-Verbesserungen in Travel-App.
UX/UI Designer at In Robotics Industrial
January 1, 2024 - March 1, 2025Conceived and designed user-friendly web interfaces for robotics and automation platforms. Developed wireframes, prototypes and design systems with usability and accessibility in mind. Collaborated closely with front-end developers, Product Owners and Data Engineers in agile Scrum teams. Created UX strategies, information architectures and customer journeys to improve the user experience. Conducted usability tests, heuristic evaluations and A/B tests to validate design decisions. Achievements include reducing support inquiries by 35% through UI optimizations, developing a centralized data-visualization dashboard, and introducing a component-based UI structure that shortened new feature development time by 20%.
Nutzerforscherin / Visuelle Designerin at Badacare
December 1, 2023 - July 1, 2024Analyzed user needs through interviews, surveys and usability tests. Introduced visually prioritized information presentation (color coding, alerts) to accelerate decision-making.
Product Designer at Evo Pricing (Toolsgroup)
December 1, 2022 - December 1, 2023Designed complex dashboards for price and demand forecasting in the enterprise segment. Conducted stakeholder and user interviews to derive information hierarchies.
UX/UI Designer – Freelance at UX Land
May 1, 2022 - November 1, 2022Led UX redesign of a fashion e-commerce platform; developed a quiz workflow for personalization; optimized checkout and navigation flows; implemented usability improvements in a travel app.
Education
MSc at Politecnico di Torino
January 1, 2022 - December 31, 2025MSc at Politecnico di Torino
January 1, 2022 - January 1, 2025Master - Informatikingenieurwesen at Politecnico di Torino
September 1, 2022 - September 1, 2025Bachelor - Informatikingenieurwesen at Azad University
September 1, 2012 - May 1, 2015Master in Computer Engineering (Informatikingenieurwesen) at Politecnico di Torino
September 1, 2022 - September 1, 2025Bachelor in Computer Engineering (Informatikingenieurwesen) at Azad University
September 1, 2012 - May 1, 2015Qualifications
Google UX Design Certificate
January 1, 2023 - December 31, 2023UXLand Project-Based UX/UI Training
January 1, 2022 - December 31, 2022Coursera UX Foundations, Research, Prototyping
January 1, 2023 - December 31, 2023Using AI in the UX Design Process
January 1, 2025 - December 31, 2025Conduct UX Research and Test Early Concepts
January 1, 2023 - December 31, 2023Google UX Design Certificate
January 1, 2023 - August 13, 2025UXLand Project-Based UX/UI Training
January 1, 2022 - August 13, 2025Coursera UX Foundations, Research, Prototyping
January 1, 2023 - August 13, 2025Using AI in the UX Design Process
January 1, 2025 - August 13, 2025Conduct UX Research and Test Early Concepts
January 1, 2023 - August 13, 2025Using AI in the UX Design Process
January 1, 2025 - January 16, 2026Create High-Fidelity Designs and Prototypes in Figma
January 1, 2023 - January 16, 2026Conduct UX Research & Test Early Concepts
January 1, 2023 - January 16, 2026UXLand Intensive UX/UI Training
January 1, 2022 - January 16, 2026Build Wireframes and Low-Fidelity Prototypes
January 1, 2022 - January 16, 2026Using AI in the UX Design Process
January 11, 2030 - January 1, 2025Create High-Fidelity Designs and Prototypes in Figma
January 11, 2030 - January 1, 2023Conduct UX Research & Test Early Concepts
January 11, 2030 - January 1, 2023UXLand Intensive UX/UI Training
January 11, 2030 - January 1, 2022Build Wireframes and Low-Fidelity Prototypes
January 11, 2030 - January 1, 2022Industry Experience
Software & Internet, Healthcare, Retail, Manufacturing, Consumer Goods, Life Sciences, Other, Professional Services, Media & Entertainment, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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