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I design social content that doesn’t just look good - it converts. With 8+ years across e-commerce and performance marketing, I create high-impact visuals built for engagement, trust, and action. From before-and-after storytelling and educational carousels to short-form video, my work is grounded in conversion psychology and tailored to drive real inquiries. I’m fast, detail-focused, and comfortable working at volume without compromising quality. I understand how to build a premium, credible aesthetic - especially in medical and aesthetic spaces where trust is critical - while continuously iterating and optimizing content to improve performance.…I design social content that doesn’t just look good - it converts. With 8+ years across e-commerce and performance marketing, I create high-impact visuals built for engagement, trust, and action. From before-and-after storytelling and educational carousels to short-form video, my work is grounded in conversion psychology and tailored to drive real inquiries. I’m fast, detail-focused, and comfortable working at volume without compromising quality. I understand how to build a premium, credible aesthetic - especially in medical and aesthetic spaces where trust is critical - while continuously iterating and optimizing content to improve performance.

Daniella Orkin

Art Director, Creative Director, Designer, +2

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I design social content that doesn’t just look good - it converts. With 8+ years across e-commerce and performance marketing, I create high-impact visuals built for engagement, trust, and action. From before-and-after storytelling and educational carousels to short-form video, my work is grounded in conversion psychology and tailored to drive real inquiries. I’m fast, detail-focused, and comfortable working at volume without compromising quality. I understand how to build a premium, credible aesthetic - especially in medical and aesthetic spaces where trust is critical - while continuously iterating and optimizing content to improve performance.…I design social content that doesn’t just look good - it converts. With 8+ years across e-commerce and performance marketing, I create high-impact visuals built for engagement, trust, and action. From before-and-after storytelling and educational carousels to short-form video, my work is grounded in conversion psychology and tailored to drive real inquiries. I’m fast, detail-focused, and comfortable working at volume without compromising quality. I understand how to build a premium, credible aesthetic - especially in medical and aesthetic spaces where trust is critical - while continuously iterating and optimizing content to improve performance.

Available to hire

I design social content that doesn’t just look good - it converts. With 8+ years across e-commerce and performance marketing, I create high-impact visuals built for engagement, trust, and action. From before-and-after storytelling and educational carousels to short-form video, my work is grounded in conversion psychology and tailored to drive real inquiries.

I’m fast, detail-focused, and comfortable working at volume without compromising quality. I understand how to build a premium, credible aesthetic - especially in medical and aesthetic spaces where trust is critical - while continuously iterating and optimizing content to improve performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director / Designer at elsenutrition.com

December 31, 2025 - July 27, 2025

Directed and executed brand campaigns, contributing to art direction, design strategy, and asset creation. Produced impactful visuals across multiple channels in collaboration with brand managers, copywriters, and content strategists. Designed assets for experiential campaigns, including photo and video shoots, print collateral, and physical brand materials. Developed digital campaign assets, including landing pages, emails, and other online touchpoints. Established and maintained visual guidelines, design systems, and templates to ensure brand consistency across campaigns. Designed packaging, ranges and brand language, ensuring that the finished pieces are beautiful as well as compliant and functional. Spearheaded on-set art direction to meet asset deliverables, ensuring a cohesive visual narrative. Directed and oversaw photoshoots to maintain brand consistency and convey the intended message. Engaged in post-production tasks such as retouching and managing asset delivery schedules.

Art Director / Designer at freskincare.com

December 31, 2020 - July 27, 2025

Created design for all social media channels and PPC campaigns including GIF animation, print design, design for digital magazine and newsletter art, and email design. Designed web banners and web assets per campaigns. Spearheaded on-set art direction to meet asset deliverables, ensuring a cohesive visual narrative. Directed and oversaw photoshoots to maintain brand consistency and convey the intended message. Created and designed assets for mobile & desktop site.

Creative Director / Writer / Artist at monstersaresometimesnice.com

December 31, 2016 - July 27, 2025

Creation, illustration & writing of award-winning, interactive, educational children’s book application.

Visual Communications & Fine Art Lecturer at vegascool.com

December 31, 2016 - July 27, 2025

Instructed students in various artistic techniques, theories, and practices, fostering their creativity and critical thinking skills. Guided students through projects, critiques, and discussions to develop their understanding of visual language and prepare them for careers in the arts.

Art Director / Designer at Elsen Nutrition

January 1, 2020 - January 1, 2026

Led brand identity, packaging, and multi-platform creatives for Elsen Nutrition's products; designed e-commerce assets, digital banners, emails, social content, and packaging; directed on-set photo and video shoots; developed scalable design systems and maintained brand consistency across channels; collaborated with vendors and cross-functional teams to deliver visually engaging campaigns.

Creative Director / Writer / Artist at Vega School

January 1, 2014 - January 1, 2016

Directed creative output for student projects and marketing materials; led branding and design initiatives; mentored students in visual storytelling, typography, and concept development; contributed to curriculum and project-based learning.

Art Director / Designer at Skills Free Skin Care.com

January 1, 2018 - January 1, 2020