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Hi, I'm Ning Yi Lee, also known as Roxanne. I'm a creative professional based in Birmingham, with a passion for designing engaging marketing visuals and crafting compelling digital content. With solid experience in email marketing, SEO, and graphic design, I love using my skills to help brands connect with diverse audiences, especially within the Asian market. I've had the opportunity to work with a range of clients and teams in the UK, Hong Kong, and beyond, developing marketing campaigns, social media content, and promotional materials. I'm fluent in multiple languages, adaptable, and always excited to take on new creative challenges, whether that's designing for digital platforms or producing event visuals.…Hi, I'm Ning Yi Lee, also known as Roxanne. I'm a creative professional based in Birmingham, with a passion for designing engaging marketing visuals and crafting compelling digital content. With solid experience in email marketing, SEO, and graphic design, I love using my skills to help brands connect with diverse audiences, especially within the Asian market. I've had the opportunity to work with a range of clients and teams in the UK, Hong Kong, and beyond, developing marketing campaigns, social media content, and promotional materials. I'm fluent in multiple languages, adaptable, and always excited to take on new creative challenges, whether that's designing for digital platforms or producing event visuals.

Ning Yi Lee

Graphic Designer, Illustrator, Designer, +2

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Hi, I'm Ning Yi Lee, also known as Roxanne. I'm a creative professional based in Birmingham, with a passion for designing engaging marketing visuals and crafting compelling digital content. With solid experience in email marketing, SEO, and graphic design, I love using my skills to help brands connect with diverse audiences, especially within the Asian market. I've had the opportunity to work with a range of clients and teams in the UK, Hong Kong, and beyond, developing marketing campaigns, social media content, and promotional materials. I'm fluent in multiple languages, adaptable, and always excited to take on new creative challenges, whether that's designing for digital platforms or producing event visuals.…Hi, I'm Ning Yi Lee, also known as Roxanne. I'm a creative professional based in Birmingham, with a passion for designing engaging marketing visuals and crafting compelling digital content. With solid experience in email marketing, SEO, and graphic design, I love using my skills to help brands connect with diverse audiences, especially within the Asian market. I've had the opportunity to work with a range of clients and teams in the UK, Hong Kong, and beyond, developing marketing campaigns, social media content, and promotional materials. I'm fluent in multiple languages, adaptable, and always excited to take on new creative challenges, whether that's designing for digital platforms or producing event visuals.

Available to hire

Hi, I’m Ning Yi Lee, also known as Roxanne. I’m a creative professional based in Birmingham, with a passion for designing engaging marketing visuals and crafting compelling digital content. With solid experience in email marketing, SEO, and graphic design, I love using my skills to help brands connect with diverse audiences, especially within the Asian market.

I’ve had the opportunity to work with a range of clients and teams in the UK, Hong Kong, and beyond, developing marketing campaigns, social media content, and promotional materials. I’m fluent in multiple languages, adaptable, and always excited to take on new creative challenges, whether that’s designing for digital platforms or producing event visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Japanese

Intermediate

Work Experience

Junior Marketing Executive at TopCashback

May 31, 2025 - July 16, 2025

Designed and executed email marketing visuals and mobile app push notifications, driving a 513% YoY increase in customer engagement and achieving a 40.68% open rate. Created social media content and graphics targeting Chinese-speaking audiences, resulting in a 300% average YoY growth in views with a peak at 795%, strengthening brand presence. Produced SEO-optimized blog content, with 5 posts ranking among the top 10 most-visited pages, boosting organic traffic. Led visual localisation for Asian markets to improve engagement, developed marketing assets ensuring consistent visuals, collaborated on co-branded campaign creatives, and acted as visual lead within marketing and SEO teams applying SEO best practices.

Part-Time Graphic Designer at BGX Management Limited

March 31, 2023 - July 16, 2025

Designed and produced web graphics in alignment with brand guidelines for desktop and mobile. Developed print-ready marketing materials such as leaflets and brochures. Created a comprehensive suite of visual materials for the 2022 ICE Exhibition including stand graphics and event leaflets. Managed multiple design projects, coordinating with internal teams to meet tight deadlines and ensured timely delivery.

Freelance Visual Designer at Various Clients

March 31, 2022 - July 16, 2025

Created marketing visuals, video ads, WhatsApp stickers, and social media creatives for diverse clients including Sun Life and Mox Bank, aligning with brand voice and platform requirements. Delivered custom visual solutions for advertising campaigns ensuring compliance with creative briefs and standards across multiple short-term projects.

Video Production Intern at Ogle Production

March 31, 2020 - July 16, 2025

Participated in end-to-end production process for advertising campaigns covering pre-production planning, filming, and post-production editing. Supported production team to ensure smooth workflows and on-time project delivery. Assisted with on-site production logistics including set coordination and daily shoot operations.

Graphic Designer at Strawberry Cosmetics (Internet Services) Ltd

August 31, 2019 - July 16, 2025

Designed promotional materials for company website and e-commerce platforms, including banners, product detail pages, landing pages, social media graphics, and eDMs. Delivered high-volume campaign graphics for Asia-focused promotions like Double 11, contributing to record-breaking sales days. Collaborated with marketing teams to manage project timelines, execute design tasks, and maintain a cohesive visual identity across platforms.

Advertising Intern at Good People Basically Agency

July 31, 2019 - July 16, 2025

Developed marketing pitch proposals and social media strategies targeting Chinese platforms, contributing to client engagement and new business wins. Created and presented video campaign concepts with strategic copywriting tailored to brand tone and budget. Produced pitch decks, mood boards, and campaign content for brands such as Super Bock Beer, Costa Coffee, and Master under mentorship of award-winning creative director.