Hi, I'm Aldana, a bilingual Marketing & Communications specialist with over five years of experience driving strategic campaigns and content initiatives across Canada and Latin America. I enjoy crafting compelling bilingual stories and managing social media strategies that boost brand visibility and engagement. I love digging into complex data to find actionable insights that help shape powerful marketing narratives. Collaborative and detail-oriented, I’ve worked in diverse settings that range from educational institutions to retail and tech companies. I’m passionate about storytelling that connects people and drives conversion, and I'm excited to bring my skills and energy to new opportunities from day one.

Aldana Rojo

Hi, I'm Aldana, a bilingual Marketing & Communications specialist with over five years of experience driving strategic campaigns and content initiatives across Canada and Latin America. I enjoy crafting compelling bilingual stories and managing social media strategies that boost brand visibility and engagement. I love digging into complex data to find actionable insights that help shape powerful marketing narratives. Collaborative and detail-oriented, I’ve worked in diverse settings that range from educational institutions to retail and tech companies. I’m passionate about storytelling that connects people and drives conversion, and I'm excited to bring my skills and energy to new opportunities from day one.

Available to hire

Hi, I’m Aldana, a bilingual Marketing & Communications specialist with over five years of experience driving strategic campaigns and content initiatives across Canada and Latin America. I enjoy crafting compelling bilingual stories and managing social media strategies that boost brand visibility and engagement. I love digging into complex data to find actionable insights that help shape powerful marketing narratives.

Collaborative and detail-oriented, I’ve worked in diverse settings that range from educational institutions to retail and tech companies. I’m passionate about storytelling that connects people and drives conversion, and I’m excited to bring my skills and energy to new opportunities from day one.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Ambassador at International Media Office - Conestoga College
April 30, 2025 - July 16, 2025
Executed bilingual content strategies across Instagram, YouTube, and Facebook, resulting in increased reach and engagement. Produced monthly performance dashboards using Hootsuite to guide strategic decisions and optimize content delivery. Led digital storytelling campaigns focused on student life and multicultural events, enhancing community presence and brand perception.
Sales Analyst - Confectionery at CENCOSUD S.A.
August 31, 2023 - July 16, 2025
Supported the execution of seasonal marketing campaigns in collaboration with major retail partners (Wong and Metro). Monitored and reported on sales performance, inventory rotation, and ROI to inform commercial strategy. Coordinated supplier activities and in-store activations to align with brand objectives and boost product visibility.
Marketing Micro-Internship at HubSpot x LinkedIn - Elliman Technologies
November 30, 2024 - July 16, 2025
Assisted in designing and launching targeted digital campaigns using HubSpot and LinkedIn tools. Delivered weekly analytical reports that informed campaign adjustments and contributed to a 10% increase in product page traffic. Supported lead nurturing and brand positioning through data-driven optimization.
Marketing & Product Intern at Crisol Bookstores
November 30, 2022 - July 16, 2025
Contributed to national promotional campaigns for franchise brands, including campaign visuals and influencer engagement. Supported content creation and merchandising strategies across digital and in-store environments. Helped align campaign initiatives with the national marketing calendar and brand guidelines.
Marketing Intern - Construction & Real Estate at Revalora S.A.C.
November 30, 2021 - July 16, 2025
Revamped corporate presentation materials to strengthen branding and external communication. Scheduled and managed social media content, resulting in higher visibility and online inquiries. Responded to client inquiries and supported lead generation activities with consistent follow-up.

Education

Postgraduate Diploma at Conestoga College
January 1, 2024 - July 16, 2025
Bachelor of Arts at Universidad Peruana de Ciencias Aplicadas (UPC)
January 1, 2017 - July 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Real Estate & Construction, Wholesale & Distribution