Mia Cassano
I'm a passionate and results-driven Social Media Manager with hands-on experience creating engaging, trend-savvy content across Instagram and TikTok.
About
I’m a passionate and results-driven Social Media Manager with hands-on experience creating engaging, trend-savvy content across Instagram and TikTok. I specialize in content planning, video editing, and social media copywriting, with a strong eye for aesthetics and storytelling. I’m interested in sustainability and creative projects that make a social impact. I thrive in fast-paced environments and love working with brands that connect with diverse audiences through meaningful communication.
- Joined July 2025
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Professional Services
- Retail
Work experience
Planning and managing editorial calendars for Instagram, TikTok, and Facebook. Creating social-first content including scripting, filming, editing, and publishing. Writing engaging and trend-aware copy for posts, captions, and campaigns. Conducting brand photo and video shoots, both on-site and remotely. Designing visual assets using Figma, Canva, CapCut, and Adobe Creative Suite. Monitoring performance metrics (CPA, CTR, engagement rate) and optimizing campaigns accordingly. Running paid ads via Meta Business Manager. Communicating directly with clients and adapting content to their tone and goals. Staying up-to-date with platform features, algorithm changes, and Gen Z trends.
Education
Certifications and awards
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