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Hi, I'm Patrick Fraser, an award-winning director and designer with extensive experience in creative leadership and hands-on design across brand identity, retail design systems, and packaging, especially in CPG and FMCG sectors. I've had the privilege of working with a range of Fortune 100/500 companies and leading creative teams both onsite and remotely. I am passionate about driving design execution through clear creative strategy and visual articulation. Whether leading a team or diving into design development myself, I strive to produce outstanding, on-brand work that resonates across all customer touchpoints.…Hi, I'm Patrick Fraser, an award-winning director and designer with extensive experience in creative leadership and hands-on design across brand identity, retail design systems, and packaging, especially in CPG and FMCG sectors. I've had the privilege of working with a range of Fortune 100/500 companies and leading creative teams both onsite and remotely. I am passionate about driving design execution through clear creative strategy and visual articulation. Whether leading a team or diving into design development myself, I strive to produce outstanding, on-brand work that resonates across all customer touchpoints.

Patrick Fraser

Creative Director, Art Director, Designer, +2

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Hi, I'm Patrick Fraser, an award-winning director and designer with extensive experience in creative leadership and hands-on design across brand identity, retail design systems, and packaging, especially in CPG and FMCG sectors. I've had the privilege of working with a range of Fortune 100/500 companies and leading creative teams both onsite and remotely. I am passionate about driving design execution through clear creative strategy and visual articulation. Whether leading a team or diving into design development myself, I strive to produce outstanding, on-brand work that resonates across all customer touchpoints.…Hi, I'm Patrick Fraser, an award-winning director and designer with extensive experience in creative leadership and hands-on design across brand identity, retail design systems, and packaging, especially in CPG and FMCG sectors. I've had the privilege of working with a range of Fortune 100/500 companies and leading creative teams both onsite and remotely. I am passionate about driving design execution through clear creative strategy and visual articulation. Whether leading a team or diving into design development myself, I strive to produce outstanding, on-brand work that resonates across all customer touchpoints.

Available to hire

Hi, I’m Patrick Fraser, an award-winning director and designer with extensive experience in creative leadership and hands-on design across brand identity, retail design systems, and packaging, especially in CPG and FMCG sectors. I’ve had the privilege of working with a range of Fortune 100/500 companies and leading creative teams both onsite and remotely.

I am passionate about driving design execution through clear creative strategy and visual articulation. Whether leading a team or diving into design development myself, I strive to produce outstanding, on-brand work that resonates across all customer touchpoints.

Skills

Branding

Logo

Experience Level

Branding

Expert

Logo

Expert

Language

English

Fluent

Work Experience

Brand Design Consultant at Self-employed

June 24, 2024 - Present

Active between full-time roles, providing director-level design services to creative agencies, CPG, and retail companies. Clients included Sterling Brands, Betty/Favorite Child, DDW, Landor, Chase Design, Quad, DuPuis, LAM Design, Perspective Branding, Voicebox Creative, DRC, The Thompson Design Group, Cost Plus, and Lagunitas Brewing.

Art Director at Premier Nutrition Company

January 1, 2024 - July 16, 2025

Developmental lead of print and digital marketing communications, ensuring visual and strategic consistency with standards documentation for PNC corporate, Premier Protein, and Dymatize retail brands. Provided creative direction to freelance talent and consulted with outside creative agency partners.

Art Director at Ubisoft

December 31, 2021 - July 16, 2025

Creative team lead on multiple AAA game titles, responsible for artwork strategy and design, maintaining visual standards across packaging, in-store displays, signage, social media, end cards, and trailers. Mentored and developed freelance design teams across two separate contract periods.

Creative Director at Ahold-Delhaize USA

December 31, 2018 - July 16, 2025

Led and directed CPG strategy, design, and implementation for 10 private label brands across different store banners including Stop & Shop, Giant, Hannaford, and Food Lion. Managed a creative team of 18 members across two states, reorganized team structure to brand-based silos improving productivity and design consistency, and mentored the team to produce agency-level creative work in-house.

Senior Design Director at Anthem Worldwide

December 31, 2014 - July 16, 2025

Developed and directed retail and CPG brand and packaging strategies, leading award-winning redesign campaigns for Fortune 100/500 brands including Safeway Select and Snack Artist. Led implementation and rollout of the natural foods brand Open Nature for Safeway. Clients included Albertsons/Safeway, Central Garden & Pet, ConAgra, Del Monte, and Hormel Foods.

Design Director at CBX

December 30, 2010 - July 15, 2025

Creative team lead on the redesign of Nestlé’s Wonka candy portfolio, setting benchmarks for all outside design agencies. Worked with clients such as A&D Medical, A&P, Church & Dwight, IGA, and Nestlé.