Hi! I'm Pamela Gutiérrez Fernández, a passionate and driven marketing professional with experience in e-commerce management and digital marketing. I love crafting strategies that boost brand visibility and drive sales, especially through platforms like Amazon, Shopify, and Mercado Libre. With a background in business management and marketing, combined with my ongoing master's degree in International Marketing and Media Management, I bring a global perspective to my work. I thrive on problem-solving, teamwork, and continuous learning. Outside work, I enjoy traveling, exploring cultures, and reading. I believe in communicating clearly and creatively to deliver the best customer experience and impactful marketing results.

Pamela Gutiérrez Fernández

Hi! I'm Pamela Gutiérrez Fernández, a passionate and driven marketing professional with experience in e-commerce management and digital marketing. I love crafting strategies that boost brand visibility and drive sales, especially through platforms like Amazon, Shopify, and Mercado Libre. With a background in business management and marketing, combined with my ongoing master's degree in International Marketing and Media Management, I bring a global perspective to my work. I thrive on problem-solving, teamwork, and continuous learning. Outside work, I enjoy traveling, exploring cultures, and reading. I believe in communicating clearly and creatively to deliver the best customer experience and impactful marketing results.

Available to hire

Hi! I’m Pamela Gutiérrez Fernández, a passionate and driven marketing professional with experience in e-commerce management and digital marketing. I love crafting strategies that boost brand visibility and drive sales, especially through platforms like Amazon, Shopify, and Mercado Libre. With a background in business management and marketing, combined with my ongoing master’s degree in International Marketing and Media Management, I bring a global perspective to my work.

I thrive on problem-solving, teamwork, and continuous learning. Outside work, I enjoy traveling, exploring cultures, and reading. I believe in communicating clearly and creatively to deliver the best customer experience and impactful marketing results.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate
German
Beginner

Work Experience

Ecommerce Manager at Salag México
December 31, 2022 - July 16, 2025
Managed product listings across Amazon México, Shopify, eBay, and Mercado Libre. Implemented pricing strategies and campaigns to boost visibility, conversions, and revenue. Tracked KPIs to identify growth opportunities and optimize performance. Optimized product content for better visibility and conversions. Used SEM and paid ads to drive traffic and maximize ROAS. Applied SEO practices to improve rankings. Led customer service ensuring fast resolution and satisfaction. Monitored feedback to enhance both products and shopping experience. Collaborated to maintain stock levels and improve order processes.
Marketing Internship at GREM radio
December 31, 2019 - July 16, 2025
Developed and executed social media strategies, boosting brand visibility and engagement. Led product quotation, negotiating costs and optimizing budgets for maximum ROI. Designed songs’ pre-catalog materials, improving catalog efficiency and visual appeal.

Education

M.A International Marketing and Media Management at Media University of Applied Sciences
January 1, 2022 - July 16, 2025
B.A Business management and marketing at Universidad Iberoamericana de Torreón
January 1, 2015 - December 31, 2019
High school diploma at High school studies in France
August 1, 2013 - December 31, 2014

Qualifications

Marketing Strategies Workshop
January 1, 2020 - December 31, 2020

Industry Experience

Retail, Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services