Available to hire
Hi, I’m Ria Spencer, a senior marketing leader passionate about launching innovative marketing initiatives that engage diverse audiences and drive double-digit growth for Fortune 500 companies. I specialize in integrated marketing communications, multicultural marketing, and strategic brand development across industries like retail, tech, and finance.
With years of experience leading high-performing teams and managing key client relationships, I thrive on crafting inclusive campaigns that resonate broadly and foster strong brand affinity. I enjoy mentoring my team and collaborating cross-functionally to exceed business objectives and create lasting marketing impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Account Management (Contract) at Momentum Worldwide
January 1, 2024 - PresentServe as an integral member of the American Express brand team within the agency, responsible for developing and managing client business. Oversee American Express’s Shop Small initiatives and other Brand moments by strategically guiding activation processes for key events.
Group Brand Lead at The Community–Adweek + Age
January 1, 2024 - July 16, 2025Built and cultivated client engagements focusing on brand building, multicultural integration, and business growth for clients including Verizon and Walmart. Led Walmart’s Back to School/Back to College campaign, integrating multicultural insights and expanding digital content on TikTok and Instagram, resulting in net sales and revenue growth. Premiered Fatherhood Film Series and launched Walmart HBCU Tour as part of diversity initiatives. Led Verizon's CSR platform update and 5G brand work, improving brand perception and consideration among key audiences.
Sr. Professional, IMC Strategy, Mobile B2B Marketing (Contract) at Samsung North America
January 1, 2020 - July 16, 2025Spearheaded B2B go-to-market strategy for tablets and Chromebooks in Retail and Transportation verticals. Collaborated with sales leadership on integrated marketing campaigns, webinars, PR, events, and sales enablement. Managed product launch marketing across partners and agencies and monitored consumer insights to develop use cases and value propositions. Managed campaign budgets and reporting to ensure ROI.
Senior Client Services Consultant at Pappas MacDonnell
January 1, 2018 - July 16, 2025Managed cross-channel marketing initiatives from strategy through creative execution for clients including Panasonic North America and Healthfirst. Directed Panasonic’s brand repositioning campaign yielding a 67% increase in B2B awareness and winning multiple awards. Developed enterprise CX consolidation and comprehensive Medicare marketing campaigns reaching 134% of response goals.
Account Director (Contract) at Digitas
January 1, 2017 - July 16, 2025Managed the Psychology of Change B2B thought leadership program for American Express Small Business, creating bespoke content to drive engagement and position AMEX as a partner for business growth. Collaborated with CNNMoney for platform activation across digital channels.
Group Director, Client Engagement at VML
January 1, 2016 - July 16, 2025Directed integrated agency offerings driving strategy through creative execution for clients such as Dell and Motorola. Led creation of Future-Ready Economies platform, including symposium with Harvard and native advertising, and developed the Global Tech Adoption Index achieving positive social sentiment. Managed $2.5MM+ client revenue with YoY growth, coordinating cross-functional teams and operational functions.
SVP, Account Director at Grey
January 1, 2014 - July 16, 2025Guided retail advertising and marketing initiatives for Radio Shack, managing multi-channel campaigns including broadcast, print, digital, social, and POS. Developed marketing plans aligned with client goals and oversaw a $15MM marketing budget. Launched national price protection and warranty program.
Account Director at R/GA
January 1, 2013 - July 16, 2025Led integrated multi-disciplinary teams for MasterCard, Microsoft, and Capital One marketing initiatives. Managed global site re-architecture and Priceless Cities campaign for MasterCard, global social/digital content for Microsoft Windows 8 launch, and financial literacy mobile program cited at the White House Summit. Awarded R/GA Cube Award for dedication.
Account Director at MRM
January 1, 2010 - July 16, 2025Fostered client relationships and led strategic marketing initiatives for Intel, General Motors, and Home Depot. Managed global site re-architecture for Intel and oversaw digital media strategy including segmentation, testing, creative development, and campaign analytics across global regions. Participated in new business pitches and RFP responses.
Account Management (Contract) at Direct Marketers on Call
January 1, 2007 - July 16, 2025Coordinated program execution across SEO, online advertising, and email marketing for clients including Abbott Labs/Humira, AT&T, and Microsoft. Managed pharmaceutical website redesign and online promotional activities with reporting and metrics analysis.
Group Brand Lead at The Community
January 1, 2021 - PresentLed client engagements focusing on brand building, multicultural integration, and business growth for clients like Verizon and Walmart. Directed Walmart’s full-funnel Back to School/Back to College campaign achieving +5.4% net sales growth and +5.7% revenue growth. Managed Verizon's CSR platform update, improving brand perception by 13%. Oversaw integrated communications for Verizon's 5G brand with significant improvements in appeal and brand consideration.
Sr. Professional, IMC Strategy, Mobile B2B Marketing (Contract) at Samsung North America
December 31, 2020 - July 16, 2025Spearheaded B2B go-to-market strategy for tablets and Chromebooks in Retail and Transportation verticals. Created integrated marketing campaigns in collaboration with sales leadership. Managed budgets and product launch marketing across partners and carriers.
Senior Client Services Consultant at Pappas MacDonnell
December 31, 2018 - July 16, 2025Led cross-channel marketing initiatives from strategy through execution for clients like Panasonic and Healthfirst. Directed Panasonic’s brand campaign repositioning and enterprise CX consolidation. Developed comprehensive campaigns for Healthfirst’s healthcare plans in multiple languages.
Account Director, Contract at Digitas
December 31, 2017 - July 16, 2025Managed American Express Small Business's Psychology of Change program, creating bespoke content targeting leadership mindsets. Partnered with CNNMoney for activation across multiple platforms.
Group Director, Client Engagement at VML
December 31, 2016 - July 16, 2025Directed integrated agency offerings and led the Future-Ready Economies platform including symposiums and native advertising. Developed content for the Global Tech Adoption Index and managed $2.5MM+ client revenue with YoY growth.
SVP, Account Director at Grey
December 31, 2014 - July 16, 2025Led retail advertising and marketing for Radio Shack across multiple channels. Managed $15MM SOW budget and launched national price protection and warranty programs.
Account Director at R/GA
December 31, 2013 - July 16, 2025Managed accounts for MasterCard, Microsoft, Capital One. Led global site re-architecture, campaign activations, and mobile financial literacy programs recognized by the White House. Awarded R/GA Cube Award for dedication.
Account Director at MRM
December 31, 2010 - July 16, 2025Led key client relationships with Intel, General Motors, Home Depot. Managed global site content strategy and digital media initiatives across multiple regions and languages.
Account Management, Contract at Direct Marketers on Call
December 31, 2007 - July 16, 2025Coordinated program execution across SEO, online advertising, and email marketing for clients including AT&T, Intel, and Microsoft. Managed D2C pharmaceutical website redesign and non-profit annual fund initiatives.
Education
MBA at Columbia Business School
January 1, 1999 - December 31, 2003Bachelor of Arts at Wellesley College
January 1, 1991 - December 31, 1995Qualifications
Industry Experience
Financial Services, Retail, Telecommunications, Healthcare, Consumer Goods, Computers & Electronics, Transportation & Logistics, Professional Services, Media & Entertainment, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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