Chadwin Franz
I have over 9 years of experience in the iGaming industry, specializing in CRM, retention, and SEO acquisition marketing.
About
I have over 9 years of experience in the iGaming industry, specializing in CRM, retention, and SEO acquisition marketing. Currently, I work as an SEO Manager, where I manage the entire SEO function including On Page, Off Page, and Technical SEO. My journey started as a Content Marketing Executive, progressing to team leadership roles and later transitioning into SEO, supporting multiple casino brands.
I’m passionate about delivering impactful marketing strategies that drive brand growth and improve search engine rankings. I enjoy working with cross-functional teams across different continents and constantly keeping up with the latest SEO trends and techniques to stay ahead in the digital marketing space.
- 8 years' experience
- Joined July 2025
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
- Professional Services
More experts in Cape Town, South Africa
Work experience· 6 roles
Manage On-Page SEO including audits, competitor analysis, keyword research, content creation, meta tags, header structuring, internal and external linking strategies, URL structure design, schema markup, image optimization, page speed and mobile-friendliness enhancements, and local SEO. Oversee Off-Page SEO with link-building strategies, reputation management, outreach campaigns, and competitor backlink analysis. Handle Technical SEO tasks such as website audits, speed optimization, indexing, sitemap and robots.txt management, structured data implementation, and mobile responsiveness improvements while staying updated with SEO algorithm changes.
Performed on-page content optimization and audits to improve organic traffic rankings. Conducted organic content research, wrote meta titles and descriptions following SEO best practices, maintained website header structures, visual audits, and set URL structures. Researched competitors’ backlink strategies and monitored market trends to suggest projects. Utilized tools like Screaming Frog, SEMrush, and Google Search Console to run campaigns and extract data.
Led content growth, expansion, and SEO optimization projects to improve Google SERP ranking from page 3 to page 1. Collaborated with offsite marketers and SEO teams for sportsbook, live casino, and online casino content. Managed content requests, optimized templates, and conducted visual quality checks, internal audits, and site architecture improvements.
Education
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