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I have over 9 years of experience in the iGaming industry, specializing in CRM, retention, and SEO acquisition marketing. Currently, I work as an SEO Manager, where I manage the entire SEO function including On Page, Off Page, and Technical SEO. My journey started as a Content Marketing Executive, progressing to team leadership roles and later transitioning into SEO, supporting multiple casino brands. I'm passionate about delivering impactful marketing strategies that drive brand growth and improve search engine rankings. I enjoy working with cross-functional teams across different continents and constantly keeping up with the latest SEO trends and techniques to stay ahead in the digital marketing space.…I have over 9 years of experience in the iGaming industry, specializing in CRM, retention, and SEO acquisition marketing. Currently, I work as an SEO Manager, where I manage the entire SEO function including On Page, Off Page, and Technical SEO. My journey started as a Content Marketing Executive, progressing to team leadership roles and later transitioning into SEO, supporting multiple casino brands. I'm passionate about delivering impactful marketing strategies that drive brand growth and improve search engine rankings. I enjoy working with cross-functional teams across different continents and constantly keeping up with the latest SEO trends and techniques to stay ahead in the digital marketing space.

Chadwin Franz

SEO Expert, Digital Marketer, Content Creator, +2

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I have over 9 years of experience in the iGaming industry, specializing in CRM, retention, and SEO acquisition marketing. Currently, I work as an SEO Manager, where I manage the entire SEO function including On Page, Off Page, and Technical SEO. My journey started as a Content Marketing Executive, progressing to team leadership roles and later transitioning into SEO, supporting multiple casino brands. I'm passionate about delivering impactful marketing strategies that drive brand growth and improve search engine rankings. I enjoy working with cross-functional teams across different continents and constantly keeping up with the latest SEO trends and techniques to stay ahead in the digital marketing space.…I have over 9 years of experience in the iGaming industry, specializing in CRM, retention, and SEO acquisition marketing. Currently, I work as an SEO Manager, where I manage the entire SEO function including On Page, Off Page, and Technical SEO. My journey started as a Content Marketing Executive, progressing to team leadership roles and later transitioning into SEO, supporting multiple casino brands. I'm passionate about delivering impactful marketing strategies that drive brand growth and improve search engine rankings. I enjoy working with cross-functional teams across different continents and constantly keeping up with the latest SEO trends and techniques to stay ahead in the digital marketing space.

Available to hire

I have over 9 years of experience in the iGaming industry, specializing in CRM, retention, and SEO acquisition marketing. Currently, I work as an SEO Manager, where I manage the entire SEO function including On Page, Off Page, and Technical SEO. My journey started as a Content Marketing Executive, progressing to team leadership roles and later transitioning into SEO, supporting multiple casino brands.

I’m passionate about delivering impactful marketing strategies that drive brand growth and improve search engine rankings. I enjoy working with cross-functional teams across different continents and constantly keeping up with the latest SEO trends and techniques to stay ahead in the digital marketing space.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO Manager, Digital Marketing at Sportingbet

July 1, 2024 - Present

Manage On-Page SEO including audits, competitor analysis, keyword research, content creation, meta tags, header structuring, internal and external linking strategies, URL structure design, schema markup, image optimization, page speed and mobile-friendliness enhancements, and local SEO. Oversee Off-Page SEO with link-building strategies, reputation management, outreach campaigns, and competitor backlink analysis. Handle Technical SEO tasks such as website audits, speed optimization, indexing, sitemap and robots.txt management, structured data implementation, and mobile responsiveness improvements while staying updated with SEO algorithm changes.

SEO Specialist, Digital Marketing (Acquisition) at Digital Outsource Services

June 30, 2024 - July 16, 2025

Performed on-page content optimization and audits to improve organic traffic rankings. Conducted organic content research, wrote meta titles and descriptions following SEO best practices, maintained website header structures, visual audits, and set URL structures. Researched competitors’ backlink strategies and monitored market trends to suggest projects. Utilized tools like Screaming Frog, SEMrush, and Google Search Console to run campaigns and extract data.

Content Marketer, Digital Marketing (Acquisition) at Digital Outsource Services

December 31, 2021 - July 16, 2025

Led content growth, expansion, and SEO optimization projects to improve Google SERP ranking from page 3 to page 1. Collaborated with offsite marketers and SEO teams for sportsbook, live casino, and online casino content. Managed content requests, optimized templates, and conducted visual quality checks, internal audits, and site architecture improvements.

Sports Content Marketing Team Lead at Betway Sports

December 31, 2020 - July 16, 2025

Managed a diverse global team to plan and execute engaging content for an online sports betting platform. Responsible for multi-regional and multilingual content, planning marketing for sportsbook, e-sports, live casino, and casino products. Coordinated with shareholders for retention strategies, organised team meetings, reported analytics, managed CMS, and coached team members. Successfully launched product expansion into Mexico and South America.

Content Marketer at Betway Sports

December 31, 2018 - July 16, 2025

Produced accurate content servicing online sports betting and casino products. Managed creative imagery, outbound communications, content schedules, and live content in coordination with traders and marketing teams. Assisted retention and customer service teams and optimized campaigns with internal and external stakeholders.

Sports Customer Support Host at Betway Sports

December 31, 2017 - July 16, 2025

Provided customer support for withdrawal requests, deposits, gameplay, and responsible betting via chat, call, and email. Coordinated specific markets and sports betting events and collaborated with sports trading teams to address customer requests.