Joey Beauchemin

Led Shopify Plus tech stack and roadmap, including theme and app development, UX/UI testing, and process automation. Developed additional websites integrated into operations to mitigate seasonality. Implemented AI-driven automation and financial forecasting. Executed multi-channel digital marketing campaigns achieving significant customer retention, marketing efficiency, and lifetime value ratios. Managed Shopify POS setup across 15 retail locations and provided team training. Acted as a strategic partner to the CEO contributing to a 429.89% EBITDA increase and drove digital transformation facilitating successful acquisition.

Partnered with C-level executives and cross-functional teams to identify business pain points and define a digital transformation roadmap. Managed full Shopify Plus migration, theme development, and workflow automation to scale omnichannel customer experiences. Delivered operational improvements including resolving Shopify issues, automating workflows, optimizing SEO, and refining lifecycle Klaviyo flows, eliminating the need for external consulting and accelerating project timelines.

Developed and executed digital merchandising strategies managing a large SKU catalog across multiple e-commerce platforms. Implemented procurement automation syncing real-time stock availability. Enhanced online shopping experience with features such as virtual shopping, gift workflows, loyalty program launch, and B2B rollout. Supported product launches and ERP migration through analytics and UX enhancements. Maintained backend functionality, issue resolution, and system performance using structured ticketing.