I am a dedicated Social Media Manager and Strategist with a passion for developing and implementing comprehensive social media strategies that drive engagement and increase brand awareness. I enjoy combining creativity with strategic thinking to create content that resonates with target audiences and achieves business goals. With experience managing various social media platforms and digital marketing campaigns, I’m always eager to learn and adapt to new trends in the digital space. In addition to social media, I have a background in web development and e-commerce management, which allows me to contribute to different aspects of online business growth. I take pride in my ability to work collaboratively with teams and deliver results that make a positive impact.

Abdullah Arif

I am a dedicated Social Media Manager and Strategist with a passion for developing and implementing comprehensive social media strategies that drive engagement and increase brand awareness. I enjoy combining creativity with strategic thinking to create content that resonates with target audiences and achieves business goals. With experience managing various social media platforms and digital marketing campaigns, I’m always eager to learn and adapt to new trends in the digital space. In addition to social media, I have a background in web development and e-commerce management, which allows me to contribute to different aspects of online business growth. I take pride in my ability to work collaboratively with teams and deliver results that make a positive impact.

Available to hire

I am a dedicated Social Media Manager and Strategist with a passion for developing and implementing comprehensive social media strategies that drive engagement and increase brand awareness. I enjoy combining creativity with strategic thinking to create content that resonates with target audiences and achieves business goals. With experience managing various social media platforms and digital marketing campaigns, I’m always eager to learn and adapt to new trends in the digital space.

In addition to social media, I have a background in web development and e-commerce management, which allows me to contribute to different aspects of online business growth. I take pride in my ability to work collaboratively with teams and deliver results that make a positive impact.

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Language

Urdu
Fluent
English
Advanced

Work Experience

Content Creator & Digital Media Strategist at UKEC Pakistan
February 22, 2024 - Present
Responsible for developing and implementing effective content strategies across various social media platforms. Combines creative skills with strategic mindset to create engaging content that resonates with target audience and drives results. Key responsibilities include content strategy, content creation, Meta Ads, social media management, digital marketing, analytics and reporting, and trend analysis.
Content Creator & Digital Media Strategist at UKEC Pakistan
February 22, 2024 - Present
Develop and implement effective content strategies across various social media platforms to engage target audiences and drive results. Responsibilities include content strategy, creation, Meta Ads, social media management, digital marketing, analytics, reporting, and trend analysis.
Social Media Manager at Tevta FCI
August 30, 2023 - July 21, 2025
Developed and executed effective social media strategies to increase brand awareness, engage with target audience, and drive online sales. Managed social media presence on platforms like Facebook and Instagram, including creating and curating engaging content aligned with brand identity and marketing goals. Key responsibilities included social media strategy, content creation, and community management.
Social Media Manager at Tevta FCL
August 30, 2023 - July 16, 2025
Developed and executed social media strategies to increase brand awareness, engage with target audience, and drive online sales. Managed social media presence on Facebook and Instagram, created and curated engaging content aligned with brand identity and marketing goals. Key responsibilities included social media strategy, content creation, and community management.
E Commerce Manager at Ibucket.pk
August 10, 2022 - July 21, 2025
Oversaw and managed all aspects of the online store. Worked closely with various departments to ensure smooth operation of the e-commerce platform and drive online sales growth. Key responsibilities included e-commerce strategy, online store management, customer experience, marketing and promotions, inventory management, shipping and fulfillment, vendor management, and team management.
Web Developer at IGENIUS
August 10, 2022 - July 21, 2025
Designed, developed, and maintained visually appealing and functional WordPress websites. Utilized expertise in WordPress development and Shopify to create custom websites meeting clients' specific needs and exceeding expectations. Key responsibilities included website development, theme and plugin development, front-end development, WordPress maintenance, e-commerce development, and SEO optimization.
E Commerce Manager at Ibucket.pk
August 10, 2022 - July 16, 2025
Oversaw and managed all aspects of the online store, ensuring smooth operation of the e-commerce platform and driving online sales growth. Collaborated with departments to manage e-commerce strategy, online store management, customer experience, marketing and promotions, inventory, shipping and fulfillment, vendor management, and team management.
Web Developer at IGENIUS
August 10, 2022 - July 16, 2025
Designed, developed, and maintained visually appealing and functional WordPress websites. Worked with clients to create custom websites using WordPress and Shopify. Responsibilities included website development, theme and plugin development, front-end development, WordPress maintenance, e-commerce development, and SEO optimization.

Education

Intermediate at Punjab Group of Colleges
August 2, 2016 - July 14, 2018
BSCS at University of Central Punjab
November 8, 2018 - July 8, 2022
Intermediate at Punjab Group of Colleges
August 2, 2016 - July 14, 2018
BSCS at University of Central Punjab
November 8, 2018 - July 8, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education