Keith Walsky

Led digital, brand, and social media strategy for premier music and brand campaigns, driving over 10x growth across social and streaming platforms. Spearheaded the viral content strategy for Fred again.., contributing to a two-year growth timeline from producer to stadium-selling artist. Created artist brand positioning strategies, platform messaging, and brand strategy roadmaps for 40+ clients. Oversaw creative ideation, social media strategy and influencer marketing for Skrillex’s 'Rumble', contributing to the campaign that earned a Grammy for Best Electronic Record. Owned and managed the client’s email marketing engine, automations, funnels, and weekly broadcasts leading to multi-million dollar revenues. Integrated AI tools into marketing workflows.

Developed digital strategy and creative campaigns for eBay’s social, paid media, and influencer marketing initiatives. Led paid media and SEO strategy for eBay sneaker campaign, resulting in 300% year-over-year increase in conversions. Assisted in social media and ad creative copywriting. Provided strategic recommendations to improve influencer partnerships and engagement metrics. Supported development of content strategies aligned with eBay’s brand goals and target audience. Analyzed campaign performance data to refine strategies and optimize future campaigns for better results.

Supported the planning and tracking of large-scale advertising campaigns with an eye specifically on timelines and due dates. Source, identify, and package consumer and culture news/trends, inspiring agency and client’s strategic and creative development. Identify project risks and blockers, and proactively escalate and resolve them. Conducted market research and creative ideation that informed national-level rebrands and marketing activations.