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As a data-driven digital strategist and creator, I help premium music brands and artists grow across social, streaming, and email channels. I blend brand storytelling with performance marketing to drive measurable growth while staying true to each artist’s voice and culture. I partner with artists, brands, and agencies to design scalable campaigns, leverage AI-enhanced workflows, and turn insights into creative, results-driven strategies that move audiences and revenue in equal measure.…As a data-driven digital strategist and creator, I help premium music brands and artists grow across social, streaming, and email channels. I blend brand storytelling with performance marketing to drive measurable growth while staying true to each artist’s voice and culture. I partner with artists, brands, and agencies to design scalable campaigns, leverage AI-enhanced workflows, and turn insights into creative, results-driven strategies that move audiences and revenue in equal measure.

Keith Walsky

Copywriter, Content Creator, Social Media Manager, +3

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As a data-driven digital strategist and creator, I help premium music brands and artists grow across social, streaming, and email channels. I blend brand storytelling with performance marketing to drive measurable growth while staying true to each artist’s voice and culture. I partner with artists, brands, and agencies to design scalable campaigns, leverage AI-enhanced workflows, and turn insights into creative, results-driven strategies that move audiences and revenue in equal measure.…As a data-driven digital strategist and creator, I help premium music brands and artists grow across social, streaming, and email channels. I blend brand storytelling with performance marketing to drive measurable growth while staying true to each artist’s voice and culture. I partner with artists, brands, and agencies to design scalable campaigns, leverage AI-enhanced workflows, and turn insights into creative, results-driven strategies that move audiences and revenue in equal measure.

Available to hire

As a data-driven digital strategist and creator, I help premium music brands and artists grow across social, streaming, and email channels. I blend brand storytelling with performance marketing to drive measurable growth while staying true to each artist’s voice and culture.

I partner with artists, brands, and agencies to design scalable campaigns, leverage AI-enhanced workflows, and turn insights into creative, results-driven strategies that move audiences and revenue in equal measure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Consultant at Edelman

January 1, 2021 - July 16, 2025

Developed digital strategy and creative campaigns for eBay’s social, paid media, and influencer marketing initiatives. Led paid media and SEO strategy for eBay sneaker campaign, resulting in 300% year-over-year increase in conversions. Assisted in social media and ad creative copywriting. Provided strategic recommendations to improve influencer partnerships and engagement metrics. Supported development of content strategies aligned with eBay’s brand goals and target audience. Analyzed campaign performance data to refine strategies and optimize future campaigns for better results.

Account Executive and Copywriter at Learfield

January 1, 2020 - July 16, 2025

Managed brand strategy for collegiate and professional sports franchises, focusing on positioning, identity systems, and social media. Wrote brand positioning and tagline statements, social media, and website copy. Conducted market research and creative ideation to inform national-level rebrands and marketing activations. Worked closely with clients to develop tailored brand architectures and messaging strategies that resonated with audiences.

Account Director and Lead Strategist at Benchmob

January 1, 2021 - Present

Led digital, brand, and social media strategy for premier music and brand campaigns, driving over 10x growth across social and streaming platforms. Spearheaded the viral content strategy for Fred again.., contributing to a two-year growth timeline from producer to stadium-selling artist. Created artist brand positioning strategies, platform messaging, and brand strategy roadmaps for 40+ clients. Oversaw creative ideation, social media strategy and influencer marketing for Skrillex’s 'Rumble', contributing to the campaign that earned a Grammy for Best Electronic Record. Owned and managed the client’s email marketing engine, automations, funnels, and weekly broadcasts leading to multi-million dollar revenues. Integrated AI tools into marketing workflows.

Digital and Influencer Marketing Consultant at Edelman

January 1, 2020 - January 1, 2021

Developed digital strategy and creative campaigns for eBay’s social, paid media, and influencer marketing initiatives. Led end-to-end management of paid social campaigns across Meta, TikTok, and Pinterest, including strategy, execution, and ongoing optimization. Led paid media and SEO strategy for the eBay sneaker campaign, resulting in a 300% YoY increase in conversions. Created, managed and optimized Paid Social (Meta, TikTok, Snapchat…) and PPC campaigns (Criteo). Provided strategic recommendations for improving influencer partnerships and engagement metrics. Supported content strategies that aligned with brand goals and target audiences. Analyzed campaign performance data to refine strategies and optimize future campaigns for better results.

Account Executive at WPP

January 1, 2020 - January 1, 2020

Supported the planning and tracking of large-scale advertising campaigns with an eye specifically on timelines and due dates. Source, identify, and package consumer and culture news/trends, inspiring agency and client’s strategic and creative development. Identify project risks and blockers, and proactively escalate and resolve them. Conducted market research and creative ideation that informed national-level rebrands and marketing activations.

Brand Strategist at SME Branding (Learfield-IMG)

January 1, 2017 - January 1, 2020

Built brand positioning and messaging architecture for clients, incorporating member research and competitive analysis into cohesive brand storytelling. Moderated and analyzed qualitative focus group testing on positioning, messaging, and naming territories. Designed brand governance systems (guidelines, brand bible, review processes) so business units could apply strategies without bottlenecks on projects. Led rebrand of positioning and identity strategy for Churchill Downs, balancing Kentucky Derby heritage with the live-entertainment ambitions of the modern property.