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Hi, I'm Rashmi De Silva, a passionate marketing and e-commerce specialist with over three years of experience in optimizing digital campaigns, driving conversions, and boosting brand visibility. I excel in performance marketing, social media strategy, and data-driven decision-making, always aiming to deliver measurable business growth. I'm adaptable, a natural leader, and a problem solver who enjoys creating impactful marketing campaigns. I love working at the intersection of creativity and analytics, managing everything from paid media campaigns to e-commerce strategies. Whether planning content strategies or overseeing campaign performance, my goal is to contribute positively to business success while building strong brand loyalty.…Hi, I'm Rashmi De Silva, a passionate marketing and e-commerce specialist with over three years of experience in optimizing digital campaigns, driving conversions, and boosting brand visibility. I excel in performance marketing, social media strategy, and data-driven decision-making, always aiming to deliver measurable business growth. I'm adaptable, a natural leader, and a problem solver who enjoys creating impactful marketing campaigns. I love working at the intersection of creativity and analytics, managing everything from paid media campaigns to e-commerce strategies. Whether planning content strategies or overseeing campaign performance, my goal is to contribute positively to business success while building strong brand loyalty.

N. Rashmi Tharika De Silva

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Rashmi De Silva, a passionate marketing and e-commerce specialist with over three years of experience in optimizing digital campaigns, driving conversions, and boosting brand visibility. I excel in performance marketing, social media strategy, and data-driven decision-making, always aiming to deliver measurable business growth. I'm adaptable, a natural leader, and a problem solver who enjoys creating impactful marketing campaigns. I love working at the intersection of creativity and analytics, managing everything from paid media campaigns to e-commerce strategies. Whether planning content strategies or overseeing campaign performance, my goal is to contribute positively to business success while building strong brand loyalty.…Hi, I'm Rashmi De Silva, a passionate marketing and e-commerce specialist with over three years of experience in optimizing digital campaigns, driving conversions, and boosting brand visibility. I excel in performance marketing, social media strategy, and data-driven decision-making, always aiming to deliver measurable business growth. I'm adaptable, a natural leader, and a problem solver who enjoys creating impactful marketing campaigns. I love working at the intersection of creativity and analytics, managing everything from paid media campaigns to e-commerce strategies. Whether planning content strategies or overseeing campaign performance, my goal is to contribute positively to business success while building strong brand loyalty.

Available to hire

Hi, I’m Rashmi De Silva, a passionate marketing and e-commerce specialist with over three years of experience in optimizing digital campaigns, driving conversions, and boosting brand visibility. I excel in performance marketing, social media strategy, and data-driven decision-making, always aiming to deliver measurable business growth. I’m adaptable, a natural leader, and a problem solver who enjoys creating impactful marketing campaigns.

I love working at the intersection of creativity and analytics, managing everything from paid media campaigns to e-commerce strategies. Whether planning content strategies or overseeing campaign performance, my goal is to contribute positively to business success while building strong brand loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Sinhala, Sinhalese

Fluent

English

Fluent

Chinese

Beginner

Work Experience

Senior Digital Marketing & E-Commerce executive at Arienti Pvt Ltd

November 1, 2024 - Present

Responsible for marketing campaign planning and strategizing, developing and executing performance marketing campaigns, marketing communication, campaign analysis and monitoring, e-commerce strategies and overseeing, market research and analysis, and campaign optimization and performance analysis.

Paid Media Executive at Spa Ceylon Ayurveda Wellness

November 30, 2024 - July 20, 2025

Developed, executed, and optimized paid media campaigns across platforms like Google Ads and Meta Ads. Monitored and analyzed active and post-campaign performance. Managed campaign budgets and bidding strategies to optimize performance and achieve objectives. Generated campaign reports and provided insights with recommendations.

Social Media Executive and Customer Care Representative at Kelly Felder

May 1, 2022 - August 5, 2023

Monitored and posted on company's social media platforms to increase activity. Created content under marketing manager's guidance. Attended customer inquiries providing relevant solutions. Increased brand loyalty and customer satisfaction by providing excellent service.

Social Media Manager (Freelance) at Will by Zac

July 14, 2023 - August 31, 2024

Managed sales and e-commerce platforms, email marketing, and ad campaigns. Planned and executed content strategies, influencer marketing, and managed the brand’s social media platforms. Coordinated cross collaborations with third-party marketing platforms.