I’m a creative director with a strong design foundation, skilled in leading creative teams across all facets of advertising and marketing. I develop impactful campaigns, websites, POS materials, catalogs, ads, branding and social content across both digital and print platforms. I work closely with clients and the CIX team to uncover consumer insights and deeply understand audience behavior, combining AI, UX/UI principles, and data-informed storytelling to craft bold, effective creative that drives measurable results. As Creative lead on major tourism accounts including Kentucky, Alaska, Vail, Estes Park, and Madrid, I guide core teams of 5–13 creatives across multiple disciplines. I translate strategic goals into bold, actionable creative, setting the vision and elevating the craft to deliver integrated 360 campaigns that align with brand and business objectives. I mentor teams, foster a collaborative culture, and push ideas toward bold, measurable outcomes.…

Michael Sifuentes

I’m a creative director with a strong design foundation, skilled in leading creative teams across all facets of advertising and marketing. I develop impactful campaigns, websites, POS materials, catalogs, ads, branding and social content across both digital and print platforms. I work closely with clients and the CIX team to uncover consumer insights and deeply understand audience behavior, combining AI, UX/UI principles, and data-informed storytelling to craft bold, effective creative that drives measurable results. As Creative lead on major tourism accounts including Kentucky, Alaska, Vail, Estes Park, and Madrid, I guide core teams of 5–13 creatives across multiple disciplines. I translate strategic goals into bold, actionable creative, setting the vision and elevating the craft to deliver integrated 360 campaigns that align with brand and business objectives. I mentor teams, foster a collaborative culture, and push ideas toward bold, measurable outcomes.…

Available to hire

I’m a creative director with a strong design foundation, skilled in leading creative teams across all facets of advertising and marketing. I develop impactful campaigns, websites, POS materials, catalogs, ads, branding and social content across both digital and print platforms. I work closely with clients and the CIX team to uncover consumer insights and deeply understand audience behavior, combining AI, UX/UI principles, and data-informed storytelling to craft bold, effective creative that drives measurable results.

As Creative lead on major tourism accounts including Kentucky, Alaska, Vail, Estes Park, and Madrid, I guide core teams of 5–13 creatives across multiple disciplines. I translate strategic goals into bold, actionable creative, setting the vision and elevating the craft to deliver integrated 360 campaigns that align with brand and business objectives. I mentor teams, foster a collaborative culture, and push ideas toward bold, measurable outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Director at Miles Partnership
January 1, 2021 - Present
Lead creative on major tourism accounts including Kentucky, Alaska, Vail, Estes Park, and Madrid. A collaborative team player guiding core teams of 5–13 creatives across multiple disciplines. Developed high-performing integrated campaigns and user-centric experiences, fostering innovation and fresh ideas.
Creative Director at Hoffman York
January 1, 2021 - July 18, 2025
Lead creative for the agency’s largest accounts, including Montana Tourism and Yamaha Outboards. Co-managed a 20-person creative team, overseeing hiring, mentoring, and reviews. Known for fostering trusted, long-term client partnerships, and spearheading research-driven, co-agency campaigns. Combined strategic vision with hands-on design to deliver impactful, idea-driven work.
Associate Creative Director at Hoffman York
June 30, 2015 - July 18, 2025
Transformed strategic objectives into bold, results-driven creative, shaping integrated brand experiences. Led concept development and visual storytelling across brand identity, digital, motion, broadcast, experiential, and web. Delivered insight-driven creative that powered standout campaigns and winning RFPs.
Associate Creative Director at HY Connect
January 1, 2012 - July 18, 2025
Led brand development, creative direction, and design execution across multidisciplinary teams, guided by strategic briefs. Developed campaignable, omni-channel concepts with consistent brand voice and visual identity. Ensured deliverables met quality standards and aligned with marketing objectives.
Art Director at Hoffman York
January 1, 2009 - July 18, 2025
Developed strong people management skills while balancing multiple creative projects. Mentored junior team members and supervised the intern program. Extensive experience with photo shoots—on location, tabletop, and in studio—enhanced by a second degree in photography.
Designer at Lone Wolf Graphics
June 30, 2001 - July 18, 2025
Gained hands-on experience at a marine-focused design studio, mastering Adobe Creative Suite and end-to-end design production skills. Created long-form catalogs, POS materials, brand identities, trade show booths, and packaging.
Creative Director at Miles Partnership
July 1, 2025 - September 30, 2025
Lead creative for the agency’s largest accounts, including Montana Tourism. Co-managed a 20-person creative team and guided research-driven, co-agency campaigns. Directed development of high‑performing integrated campaigns and user‑centric experiences across brand identity, digital, motion, broadcast, experiential, and web. Mentored junior team members and interns, fostering a collaborative environment that produced bold ideas and measurable results.
Creative Director at Hoffman York
October 1, 2023 - September 30, 2025
Led creative direction across major accounts, overseeing brand development and multi‑disciplinary campaigns. Guided strategic briefs, concept development, and design execution; managed and mentored teams to deliver high‑impact work for tourism, consumer, and lifestyle brands.
Associate Creative Director at Hoffman York
January 1, 2018 - September 30, 2025
Supported creative leadership in developing concepts and campaigns; steered design direction and collaboration across departments; mentored junior designers and interns to ensure high-quality, on‑brief deliverables.
Associate Creative Director at HY Connect
July 1, 2015 - September 30, 2025
Led creative direction for integrated campaigns, contributing to multi‑channel communications, branding, and experiential work for a diverse client roster; partnered with strategists to translate insights into compelling visuals and messaging.
Art Director at Hoffman York
October 1, 2012 - September 30, 2025
Directed visual storytelling across digital and print; oversaw photography direction, catalogs, brand identities, trade show booths, and packaging. Led end-to-end design production and multi-disciplinary execution.
Graphic Designer at Lone Wolf Graphics
October 1, 2005 - September 30, 2025
Developed long-form catalogs, POS materials, brand identities, trade show booths, and packaging. Gained hands-on experience with photo shoots and studio production, enhancing a broad design foundation.
Creative Director at Miles Partnership
July 1, 2025 - September 30, 2025
Lead creative for the agency’s largest accounts, including Montana Tourism and Yamaha Outboards; co-manage a 20-person creative team, overseeing hiring, mentoring, and reviews; develop integrated campaigns across brand identity, digital, motion, broadcast, experiential, and web; deliver insight-driven creative and win-rate boosting RFPs.
Creative Director at Hoffman York
October 1, 2023 - September 30, 2025
Lead creative teams across branding, digital, and marketing initiatives; oversee multiple disciplines; deliver high-performing campaigns and RFPs; mentor junior staff; shape omni-channel concepts and brand experiences.
Associate Creative Director at Hoffman York
January 1, 2018 - September 30, 2025
Guided creative direction, collaborated with cross-disciplinary teams, and contributed to brand development and integrated campaigns within a fast-paced agency environment.
Associate Creative Director at HY Connect
July 1, 2015 - September 30, 2025
Led social and creative efforts, supervised a team, and drove campaigns for HY Connect across multiple channels and client initiatives.
Art Director at Hoffman York
October 1, 2012 - September 30, 2025
Art-directed print and digital campaigns; developed long-form catalogs, brand identities, trade show materials, and packaging; led photo shoots and end-to-end production.
Graphic Designer at Lone Wolf Graphics
October 1, 2005 - September 30, 2025
Creative designer in a marine-focused design studio; produced long-form catalogs, brand identities, trade show booths, and packaging; mastered Adobe Creative Suite and end-to-end design production.
Creative Director Associate, Kohler Hospitality at Kohler
October 1, 2025 - Present
As Creative Director, I lead high-impact creative initiatives and fully integrated marketing campaigns that elevate the brand across digital, print, OOH, email, experiential, and social platforms. I shape and steward the brand’s visual and narrative identity, ensuring consistency, innovation, and luxury experiences across all creative expressions. My hospitality-focused work spans resorts, hotels, golf courses, events, restaurants, spas, wellness, chocolates, and retail. I collaborate with multidisciplinary teams to translate strategic goals into bold, actionable creative that resonates with diverse audiences.
Creative Director at Miles Partnership
August 1, 2023 - July 1, 2025
As Creative Director, I lead high-performing campaigns and oversee fully integrated programs for major tourism accounts, including Kentucky, Alaska, Vail, Estes Park, and Madrid. I guide core teams of 5–13 creatives across multiple disciplines, shaping brand stories and experiences that drive awareness and ROI. I translate consumer insights into compelling campaigns and digital experiences, balancing artful craft with data-driven storytelling to deliver measurable results.
Creative Director at Hoffman York
August 1, 2015 - August 1, 2023
A creative director with a strong design foundation, I lead creative teams across all facets of advertising and marketing. I develop impactful campaigns, websites, POS materials, catalogs, ads, branding and social content across digital and print platforms. I work closely with clients and the CIX team to uncover consumer insights and understand audience behavior. I combine AI, UX/UI principles, and data-informed storytelling to craft bold, effective creative that drives measurable results. I also oversee hiring, mentoring, and performance reviews, building a collaborative culture that develops talent and delivers standout work across digital, print, and experiential channels.
Art Director at Hoffman York
October 1, 2005 - October 1, 2012
Early role focusing on visual concepts, design development, and production for integrated campaigns across multiple channels, including print, digital, and experiential.
Graphic Designer at Lone Wolf Graphics
May 1, 2000 - October 1, 2005
Gained hands-on experience with photo shoots on location, tabletop, and in studio; mastered the Adobe Creative Suite; produced end-to-end design production. Created long-form catalogs, POS materials, brand identities, trade show booths, and packaging for marine-focused client work.

Education

BFA at University of Wisconsin-Milwaukee
January 1, 0000 - January 1, 0000
BFA at University of Wisconsin-Milwaukee
January 1, 2000 - December 31, 2004
BFA, Double Major: Graphic Design and Photography at University of Wisconsin–Milwaukee
January 1, 1998 - January 1, 2003
BFA, Double Major: Graphic Design and Photography at University of Wisconsin–Milwaukee
January 1, 1998 - January 1, 2003
BFA (Double Major: Graphic Design and Photography) at University of Wisconsin-Milwaukee
January 1, 1998 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Consumer Goods, Healthcare, Professional Services, Media & Entertainment, Government, Other, Manufacturing, Retail

Skills

Experience Level