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Hi, I'm Esther Molinari, a Marketing and Content Specialist with over 8 years of experience helping product-based brands grow through strategic social media management and engaging content creation. I love crafting compelling short-form videos, digital storytelling, and developing authentic messaging that connects with audiences across various platforms. I'm passionate about driving brand growth using data-driven strategies and creative visual content, and I enjoy partnering with businesses to create personalized, high-impact marketing campaigns that build lasting connections.…Hi, I'm Esther Molinari, a Marketing and Content Specialist with over 8 years of experience helping product-based brands grow through strategic social media management and engaging content creation. I love crafting compelling short-form videos, digital storytelling, and developing authentic messaging that connects with audiences across various platforms. I'm passionate about driving brand growth using data-driven strategies and creative visual content, and I enjoy partnering with businesses to create personalized, high-impact marketing campaigns that build lasting connections.

Esther Molinari

Creative Director, Content Creator, Social Media Manager, +2

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Hi, I'm Esther Molinari, a Marketing and Content Specialist with over 8 years of experience helping product-based brands grow through strategic social media management and engaging content creation. I love crafting compelling short-form videos, digital storytelling, and developing authentic messaging that connects with audiences across various platforms. I'm passionate about driving brand growth using data-driven strategies and creative visual content, and I enjoy partnering with businesses to create personalized, high-impact marketing campaigns that build lasting connections.…Hi, I'm Esther Molinari, a Marketing and Content Specialist with over 8 years of experience helping product-based brands grow through strategic social media management and engaging content creation. I love crafting compelling short-form videos, digital storytelling, and developing authentic messaging that connects with audiences across various platforms. I'm passionate about driving brand growth using data-driven strategies and creative visual content, and I enjoy partnering with businesses to create personalized, high-impact marketing campaigns that build lasting connections.

Available to hire

Hi, I’m Esther Molinari, a Marketing and Content Specialist with over 8 years of experience helping product-based brands grow through strategic social media management and engaging content creation. I love crafting compelling short-form videos, digital storytelling, and developing authentic messaging that connects with audiences across various platforms.

I’m passionate about driving brand growth using data-driven strategies and creative visual content, and I enjoy partnering with businesses to create personalized, high-impact marketing campaigns that build lasting connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Creative Director at Eslashes – Kelowna, BC

December 31, 2025 - July 16, 2025

Created and managed all social media content and campaigns for a product-based Shopify brand, building an omnichannel audience of 110K+ across Instagram, Facebook, Pinterest, TikTok, and YouTube. Produced 60+ high-performing Reels and TikToks (6M+ engagements), managed scheduling and community interaction, ran Meta and Google Ads for e-commerce, and designed branded visuals including product photography and packaging.

Marketing Specialist & Content Creator at Nari Media - Kelowna, BC

April 1, 2025 - Present

Support clients with content planning, creation, and editing, including brand-specific visuals and educational short-form videos. Utilize AI tools like ChatGPT, Gemini, and Sora to assist with content ideation and automation. Produce custom video walkthroughs and client-facing assets. Manage and optimize Meta and Google Ads campaigns for growth and lead generation, while creating engaging ad visuals and GIFs aligned with performance strategy. Contribute to SEO efforts through keyword research and on-page optimization.

Social Media Manager & Owner at Island Pedals - Sint Maarten

December 31, 2017 - July 16, 2025

Launched and managed branded Instagram, TripAdvisor, and Facebook feeds. Designed engaging Reels and visuals capturing brand personality. Collaborated with Heineken and Toppers Rum on content partnerships. Curated visual brand identity and themed content tied to customer experience.