Available to hire
Hi, I’m Shivani Kaul, a passionate Marketing Content Manager with extensive experience in creating integrated brand and product marketing campaigns. I enjoy collaborating with cross-functional teams and executives to shape narratives that truly resonate with audiences. I’ve led teams in delivering editorial content aligned with SEO and performance goals, always embracing the latest AI tools to boost workflow and content creation.
With a background in digital production and communications management, I thrive in fast-paced environments where strategic thinking and attention to detail are crucial. I’m always eager to learn and adapt, aiming to build strong relationships and deliver marketing content that makes an impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Marketing Content Manager at Bunzl Canada
January 1, 2025 - PresentLed brand and product marketing strategy for national business lines, including content, collateral, and integrated campaign execution. Developed creative briefs and managed agency partners to produce digital, print, and video content aligned with brand guidelines. Collaborated with compliance and legal teams to ensure messaging accuracy and adherence to regulations. Directed omnichannel initiatives across digital, events, and sales channels, delivering measurable results and supporting revenue growth. Managed SEO performance using GA4 and Excel dashboards; provided optimization insights for sustained growth. Directed a team of 2 content creators and led omnichannel storytelling aligned with brand and compliance. Managed an editorial calendar and content pipeline aligned with business priorities, coordinating with internal teams and agency partners to ensure timely delivery.
Content & SEO Manager at Rates.ca
December 31, 2024 - July 16, 2025Developed and delivered high-quality, brand-compliant, multi-format content on financial topics like insurance, personal finance, financial products, and mortgages. Led a team of 3 content managers and 4 freelance writers, ensuring consistency in brand voice and adherence to design and delivery standards. Monitored and optimized campaign performance using GA4 and Looker Studio to inform future strategy. Built full-funnel marketing strategies to drive lead generation and product visibility for insurance and mortgage services. Led content creation for websites, email campaigns, social media, and advertising assets. Partnered with internal stakeholders and compliance teams to align communications with regulatory standards.
Deputy Manager, Digital Production at The Canadian Press
September 1, 2022 - July 16, 2025Delivered editorial and branded content for The Globe and Mail’s website and mobile app. Collaborated with media partners and design teams to develop visually engaging stories. Monitored engagement metrics and optimized headlines, images, and distribution timing. Produced timely, SEO-optimized stories for national and regional distribution, covering complex topics with clarity and accuracy. Collaborated with editors and media partners to package stories for multichannel syndication. Leveraged Google Analytics to understand audience behaviour and optimize headline structure, imagery, and distribution cadence. Strengthened visual storytelling through collaboration with design and multimedia teams to enhance digital engagement on social channels.
Communications Manager at DDP Group
March 31, 2018 - July 16, 2025Led planning and production of 4 travel B2B magazines published for India and the Middle East markets. Conceptualized, designed, proposed, implemented, and executed the content of the travel events. Ensured that the content aligned with brand standards, voice, and client needs while managing content schedules with cross-functional teams.
Reporter & Editor at Press Trust of India
January 31, 2015 - July 16, 2025Researched and reported on business and economic news, producing accurate and engaging articles. Conducted interviews, covered events, and wrote content for newswire distribution.
Marketing Content Manager at Bunzl Canada
January 1, 2025 - PresentLed brand and product marketing strategy for national business lines, including content, collateral, and integrated campaign execution. Developed creative briefs and managed agency partners to produce digital, print, and video content aligned with brand guidelines. Collaborated with compliance and legal teams to ensure messaging accuracy and adherence to regulations. Directed omnichannel initiatives across digital, events, and sales channels, delivering measurable results and supporting revenue growth. Managed SEO performance using GA4 and Excel dashboards and provided optimization insights. Directed a team of 2 content creators and led omnichannel storytelling aligned with brand and compliance. Managed an editorial calendar and content pipeline aligned with business priorities, coordinating with internal teams and agency partners to ensure timely delivery.
Content & SEO Manager at Rates.ca
December 31, 2024 - July 16, 2025Developed and delivered high-quality, brand-compliant, multi-format content on financial topics including insurance, personal finance, financial products, and mortgages. Led a team of 3 content managers and 4 freelance writers ensuring consistency in brand voice and adherence to design and delivery standards. Monitored and optimized campaign performance using GA4 and Looker Studio to inform future strategy. Built full-funnel marketing strategies to drive lead generation and product visibility for insurance and mortgage services. Led content creation for websites, email campaigns, social media, and advertising assets. Partnered with internal stakeholders and compliance teams to align communications with regulatory standards.
Deputy Manager, Digital Production at The Canadian Press
September 1, 2022 - July 16, 2025Delivered editorial and branded content for The Globe and Mail’s website and mobile app. Collaborated with media partners and design teams to develop visually engaging stories. Monitored engagement metrics and optimized headlines, images, and distribution timing. Produced timely, SEO-optimized stories for national and regional distribution covering complex topics with clarity and accuracy. Collaborated with editors and media partners to package stories for multichannel syndication. Leveraged Google Analytics to understand audience behaviour and optimize headline structure, imagery, and distribution cadence. Strengthened visual storytelling through collaboration with design and multimedia teams to enhance digital engagement on social channels.
Communications Manager at DDP Group
March 1, 2018 - July 16, 2025Led planning and production of 4 travel B2B magazines published for India and the Middle East markets. Conceptualized, designed, proposed, implemented, and executed the content of travel events. Ensured content aligned with brand standards, voice, and client needs while managing content schedules with cross-functional teams.
Reporter & Editor at Press Trust of India
January 1, 2015 - July 16, 2025Researched and reported on business and economic news, producing accurate and engaging articles. Conducted interviews, covered events, and wrote content for newswire distribution.
Marketing Content Manager at Bunzl Canada
January 1, 2025 - PresentSpearheaded integrated brand and product marketing campaigns across retail and distribution sectors, aligning messaging across PR, sales enablement, digital, and compliance teams. Collaborated with executives and cross-functional stakeholders to shape external narratives and secure earned media opportunities. Led development of employer-facing content such as newsletters, whitepapers, executive op-eds, sales presentations, and videos. Partnered with agency and internal content teams to deliver editorial aligned to SEO and performance KPIs using first-party data and insights. Championed adoption of AI tools like Adobe Express, Copilot, and ChatGPT to accelerate content velocity and optimize workflows. Directed a team of 2 content creators and managed an editorial calendar aligned with business priorities.
Content & SEO Manager at Rates.ca
December 31, 2024 - July 17, 2025Developed and delivered high-quality, brand-compliant, multi-format content on financial topics including insurance, personal finance, financial products, and mortgages. Led a team of 3 content managers and 4 freelance writers ensuring consistency in brand voice and adherence to design and delivery standards. Drove PR-worthy, insight-led stories in collaboration with media agencies and compliance teams. Developed media hooks, blog content, and gated assets supporting organic visibility and paid growth. Led proactive SEO strategies to increase share of voice, build backlinks, and improve rankings for competitive keywords.
Deputy Manager, Digital Production at The Canadian Press
September 1, 2022 - July 17, 2025Delivered editorial and branded content for The Globe and Mail’s website and mobile app. Collaborated with media partners and design teams to develop engaging visual stories. Monitored engagement metrics and optimized headlines, images, and distribution timing. Produced timely, SEO-optimized stories for national and regional distribution while ensuring clarity and accuracy. Collaborated with editors and media partners to package stories for multichannel syndication. Leveraged Google Analytics to analyze audience behavior and optimize content delivery. Strengthened visual storytelling with multimedia teams to boost digital engagement across social platforms.
Copy Editor at Toronto Star
August 1, 2018 - July 17, 2025Edited news and feature articles for grammar, clarity, and accuracy using Canadian Press Style. Crafted headlines and display copy to maximize readability and engagement. Collaborated with reporters and editors to meet deadlines in a fast-paced newsroom environment. Ensured tone and style consistency across print and digital platforms.
Communications Manager at DDP Group
March 1, 2018 - July 17, 2025Led planning and production of four B2B travel magazines for India and Middle East markets. Conceptualized, designed, and executed content for travel events, ensuring alignment with brand standards and client needs. Managed content schedules across cross-functional teams.
Reporter & Editor at Press Trust of India
January 1, 2015 - July 17, 2025Researched and reported on business and economic news to produce accurate and engaging articles. Conducted interviews, event coverage, and wrote content for newswire distribution.
Marketing Content Manager at Bunzl Canada
January 1, 2025 - PresentSpearheaded integrated brand and product marketing campaigns across retail and distribution sectors, aligning messaging across PR, sales enablement, digital, and compliance teams. Collaborated with executives and cross-functional stakeholders to shape external narratives and secure earned media opportunities. Led the development of employer-facing content including newsletters, whitepapers, executive op-eds, sales presentations, and videos. Partnered with agency and internal content teams to deliver editorial aligned to SEO and performance KPIs using first-party data and insights. Championed adoption of AI tools like Adobe Express, Copilot, and ChatGPT to accelerate content velocity and optimize workflows across editorial and PR teams. Direct team of 2 content creators; lead omnichannel storytelling aligned with brand and compliance. Manage an editorial calendar and content pipeline aligned with business priorities, coordinating with internal teams and agency partners to ensure timely
Content & SEO Manager at Rates.ca
December 31, 2024 - July 17, 2025Developed and delivered high-quality, brand-compliant, multi-format content on financial topics like insurance, personal finance, financial products, and mortgages. Led a team of 3 content managers, and 4 freelance writers, ensuring consistency in brand voice and adherence to design and delivery standards. Drove PR-worthy, insight-led stories around insurance and financial topics, working with media agencies and compliance teams to ensure message accuracy. Developed media hooks, blog content, and gated assets that tied into GTM campaigns, supporting both organic visibility and paid growth channels. Led proactive SEO strategies across editorial assets to increase share of voice, build backlinks, and improve rankings for competitive keywords.
Deputy Manager, Digital Production at The Canadian Press
September 1, 2022 - July 17, 2025Delivered editorial and branded content for The Globe and Mail’s website and mobile app. Collaborated with media partners and design teams to develop visually engaging stories. Monitored engagement metrics and optimized headlines, images, and distribution timing. Produced timely, SEO-optimized stories for national and regional distribution, covering complex topics with clarity and accuracy. Collaborated with editors and media partners to package stories for multichannel syndication. Leveraged Google Analytics to understand audience behaviour and optimize headline structure, imagery, and distribution cadence. Strengthened visual storytelling through collaboration with design and multimedia teams to enhance digital engagement on social channels.
Copy Editor at Toronto Star
August 1, 2018 - July 17, 2025Edited news and features for grammar, clarity, and accuracy using CP Style. Crafted headlines and display copy to maximize readability and engagement. Collaborated with reporters and editors to meet tight deadlines in a fast-paced newsroom. Ensured consistency in tone and style across print and digital platforms.
Communications Manager at DDP Group
March 1, 2018 - July 17, 2025Led planning and production of 4 travel B2B magazines published for India and the Middle East markets. Conceptualized, designed, proposed, implemented, and executed the content of the travel events. Ensured that the content aligned with brand standards, voice, and client needs while managing content schedules with cross-functional teams.
Reporter & Editor at Press Trust of India
January 1, 2015 - July 17, 2025Researched and reported on business and economic news, producing accurate and engaging articles. Conducted interviews, covered events, and wrote content for newswire distribution.
Education
M.A. at Symbiosis International University
January 1, 2009 - December 31, 2010B.A. (Hons.) at University of Delhi
January 1, 2006 - December 31, 2009M.A. at Symbiosis International University
January 1, 2009 - December 31, 2010B.A. (Hons.) at University of Delhi
January 1, 2006 - December 31, 2009M.A. at Symbiosis International University
January 1, 2011 - December 31, 2015B.A. (Hons.) at University of Delhi
January 1, 2007 - December 31, 2010M.A. at Symbiosis International University
January 1, 2001 - December 31, 2010B.A. (Hons.) at University of Delhi
January 1, 2001 - December 31, 2010Qualifications
Chartered Marketer (CM)
January 1, 2022 - December 31, 2022Digital Marketing Management Certificate
January 1, 2021 - December 31, 2021Business Communication Certificate
January 1, 2020 - December 31, 2020Chartered Marketer (CM)
January 11, 2030 - July 16, 2025Digital Marketing Management Certificate
January 11, 2030 - July 16, 2025Business Communication Certificate
January 11, 2030 - July 16, 2025Chartered Marketer (CM)
January 1, 2022 - December 31, 2022Digital Marketing Management Certificate
January 1, 2021 - December 31, 2021Business Communication Certificate
January 1, 2020 - December 31, 2020Chartered Marketer (CM)
January 11, 2030 - July 17, 2025Digital Marketing Management Certificate
January 11, 2030 - July 17, 2025Business Communication Certificate
January 11, 2030 - July 17, 2025Industry Experience
Financial Services, Media & Entertainment, Travel & Hospitality, Wholesale & Distribution, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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