Hi! I'm Sanika Abhyankar, a strategic and creative social media and digital marketing professional. I hold a First Class degree in Communication & Media and an MSc in Management from King’s College London. With experience leading social content for a London-based jewellery brand and creating engaging campaigns for fintech and lifestyle sectors, I aim to blend storytelling with data-driven marketing to achieve measurable business growth. I'm passionate about the intersection of brand, culture, and ethics, and I enjoy collaborating across teams to plan campaigns, manage communities, and coordinate influencer marketing. My day-to-day includes content creation, strategy development, and performance tracking using tools like Meta Business Suite and Sprout Social.…

Sanika Abhyankar

Hi! I'm Sanika Abhyankar, a strategic and creative social media and digital marketing professional. I hold a First Class degree in Communication & Media and an MSc in Management from King’s College London. With experience leading social content for a London-based jewellery brand and creating engaging campaigns for fintech and lifestyle sectors, I aim to blend storytelling with data-driven marketing to achieve measurable business growth. I'm passionate about the intersection of brand, culture, and ethics, and I enjoy collaborating across teams to plan campaigns, manage communities, and coordinate influencer marketing. My day-to-day includes content creation, strategy development, and performance tracking using tools like Meta Business Suite and Sprout Social.…

Available to hire

Hi! I’m Sanika Abhyankar, a strategic and creative social media and digital marketing professional. I hold a First Class degree in Communication & Media and an MSc in Management from King’s College London. With experience leading social content for a London-based jewellery brand and creating engaging campaigns for fintech and lifestyle sectors, I aim to blend storytelling with data-driven marketing to achieve measurable business growth.

I’m passionate about the intersection of brand, culture, and ethics, and I enjoy collaborating across teams to plan campaigns, manage communities, and coordinate influencer marketing. My day-to-day includes content creation, strategy development, and performance tracking using tools like Meta Business Suite and Sprout Social.

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Experience Level

Expert
Intermediate

Work Experience

Social Media Content Creator at 12% Profit
January 31, 2025 - July 16, 2025
Developed and executed content strategies across platforms to drive engagement and brand awareness. Created engaging visuals, videos, and educational content aligned with the company's innovative wealth creation approach. Collaborated with the team to shape online presence, foster community engagement, and deliver insightful financial content for audience connection.
Social Media Manager and Content Creator at Abelini Jewellery
January 1, 2025 - Present
Manage daily social media platforms like Instagram, Facebook, and TikTok using Meta Business Suite for scheduling content, tracking performance, and community interaction. Collaborate on content calendars and campaigns using Trello, assisting with creative brainstorming and production coordination. Coordinate influencer collaborations to ensure smooth workflows across teams. Actively handle community engagement by responding to comments and queries to build brand loyalty and conversation.
Marketing Intern at Hitachi
February 28, 2022 - July 16, 2025
Supported targeted digital campaigns promoting Hitachi’s products and services. Conducted research identifying market trends and consumer preferences to inform marketing decisions. Assisted in designing social media content and promotional materials to boost brand visibility and engagement. Developed a 90-day performance tracking system to improve onboarding outcomes for new hires.
Marketing Intern at DLF Limited
October 31, 2021 - July 16, 2025
Collaborated with teams to design and implement targeted campaigns promoting real estate projects, enhancing brand visibility. Utilized analytics tools to track campaign effectiveness and generate performance reports. Developed promotional materials including brochures and digital content to communicate project features. Assisted in managing social media platforms, increasing audience engagement.
Journalist & Editor at India Shorts
July 31, 2021 - July 16, 2025
Managed editorial workflows for a media house reaching over 5 million readers, ensuring timely content production. Recognized as best-performing journalist for delivering high-quality content early. Edited articles for clarity and appeal, supervised junior writers to improve skills and standards. Curated trending content, driving a 20% increase in audience retention.

Education

Bachelor of Arts at Ramnarain Ruia College
June 1, 2020 - June 30, 2023
MSc in Management at King’s College London
September 1, 2023 - September 30, 2024
High School Diploma at Billabong High International School, Mumbai
June 1, 2010 - June 30, 2020

Qualifications

Meta Digital Marketing - Certified Digital Marketer
January 11, 2030 - July 16, 2025
Meta Social Media Management - Certified Social Media Manager
January 11, 2030 - July 16, 2025

Industry Experience

Retail, Financial Services, Media & Entertainment, Real Estate & Construction