JR

I am currently pursuing a Master’s degree in Fashion Entrepreneurship at RMIT University, focusing on sustainable fashion and luxury brand management.

About

I am currently pursuing a Master’s degree in Fashion Entrepreneurship at RMIT University, focusing on sustainable fashion and luxury brand management. With nearly 10 years of experience in the fashion industry, I have successfully led brand direction, creative development, and product strategy in various apparel, accessories, and lifestyle categories. I am passionate about combining creativity with business insight to drive fashion brands to new heights.

Over the years, I have developed strong skills in social media management, marketing strategy, campaign execution, and influencer partnerships. I enjoy collaborating with teams to create impactful fashion events and product launches that resonate with consumers and celebrate innovation in design.

  • 3 years' experience
  • Joined July 2025

Industry experience

  • Consumer Goods
  • Retail
  • Professional Services
  • Media & Entertainment
  • Other

Work experience

Fashion Consultant · FreelanceAug 2023 – Present · 3 yrs 4 mos

Collaborated with clients to develop design concepts aligned with current fashion trends and managed client communications, ensuring satisfaction and timely delivery.

Head of Research and Development · World White EnterpriseJun 2023 – Jul 2025 · 2 yrs 2 mos

Led the fashion design team and managed product development across multiple categories. Oversaw production processes; liaised directly with suppliers and manufacturers to ensure timely, high-quality deliveries. Directed quality control, conducted fittings, finalized measurement specifications, and maintained strict standards across collections. Conducted trend research on fashion products, celebrity influences, and market activities. Collaborated with the marketing team on campaigns, brand collaborations, and event execution. Achievements include increasing production capacity to 21,000 pcs/month, launching 10 new products per month, generating 14 billion Rupiah in profit during Ramadan 2022, launching several new brands within one year, and delivering successful celebrity collaboration product launches.

Education

Bachelor of Arts · LaSalle International College2016 – 2019

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