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Hi, I'm Evelyn, a UX/UI-focused Global Business and Digital Arts student at the University of Waterloo. I enjoy combining creativity with data-driven strategies to design engaging digital experiences and effective marketing campaigns. With experience in social media management, brand strategy, and digital content creation, I strive to craft stories that resonate with audiences and drive meaningful engagement. I'm passionate about user-centered design and marketing innovation, always eager to learn and apply new tools like AI and data dashboards to improve project outcomes. Collaboration and communication are key to my approach, as I believe great work comes from sharing ideas and iterating together.…Hi, I'm Evelyn, a UX/UI-focused Global Business and Digital Arts student at the University of Waterloo. I enjoy combining creativity with data-driven strategies to design engaging digital experiences and effective marketing campaigns. With experience in social media management, brand strategy, and digital content creation, I strive to craft stories that resonate with audiences and drive meaningful engagement. I'm passionate about user-centered design and marketing innovation, always eager to learn and apply new tools like AI and data dashboards to improve project outcomes. Collaboration and communication are key to my approach, as I believe great work comes from sharing ideas and iterating together.

Evelyn Chao

UX Designer, UI Designer, Brand Strategist, +2

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Hi, I'm Evelyn, a UX/UI-focused Global Business and Digital Arts student at the University of Waterloo. I enjoy combining creativity with data-driven strategies to design engaging digital experiences and effective marketing campaigns. With experience in social media management, brand strategy, and digital content creation, I strive to craft stories that resonate with audiences and drive meaningful engagement. I'm passionate about user-centered design and marketing innovation, always eager to learn and apply new tools like AI and data dashboards to improve project outcomes. Collaboration and communication are key to my approach, as I believe great work comes from sharing ideas and iterating together.…Hi, I'm Evelyn, a UX/UI-focused Global Business and Digital Arts student at the University of Waterloo. I enjoy combining creativity with data-driven strategies to design engaging digital experiences and effective marketing campaigns. With experience in social media management, brand strategy, and digital content creation, I strive to craft stories that resonate with audiences and drive meaningful engagement. I'm passionate about user-centered design and marketing innovation, always eager to learn and apply new tools like AI and data dashboards to improve project outcomes. Collaboration and communication are key to my approach, as I believe great work comes from sharing ideas and iterating together.

Available to hire

Hi, I’m Evelyn, a UX/UI-focused Global Business and Digital Arts student at the University of Waterloo. I enjoy combining creativity with data-driven strategies to design engaging digital experiences and effective marketing campaigns. With experience in social media management, brand strategy, and digital content creation, I strive to craft stories that resonate with audiences and drive meaningful engagement.

I’m passionate about user-centered design and marketing innovation, always eager to learn and apply new tools like AI and data dashboards to improve project outcomes. Collaboration and communication are key to my approach, as I believe great work comes from sharing ideas and iterating together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Coordinator (Intern) at TYMICO Canada

August 31, 2024 - July 16, 2025

Created digital marketing campaigns across Instagram and email, increasing engagement by 18% through data-backed storytelling. Assisted in KPI tracking and analytics to monitor campaign performance and improve SEO visibility. Partnered with the UX team to align website copy and design, decreasing bounce rates by 25%.

Marketing Executive at TEDxUW – University of Waterloo

May 1, 2024 - Present

Produced digital promos and branded video content for a 700-attendee TEDx-style event. Conducted competitor benchmarking and audience research to inform content direction.

Marketing General Executive at Chinese Student Association – University of Waterloo

April 30, 2024 - July 16, 2025

Developed 15+ high-impact social media assets and TikToks, resulting in a 40% increase in digital engagement. Collaborated on storytelling strategies and brand messaging for keynote speaker promotions.

Brand Strategy Director & Marketing Coordinator at GBDA Society – University of Waterloo

January 1, 2024 - Present

Led strategy for Mosaic 2025 event marketing, developing pitch decks, video content, and social calendars. Executed 10+ social-first campaigns (TikTok, Instagram), boosting engagement by 25% and increasing student attendance by 35%. Managed stakeholder communication and meeting minutes to streamline team workflows.