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Hi, I'm Sampriti, a strategic and creative Social Media Manager with over 8 years of experience. I've had the opportunity to work across global markets, including the US and India, helping brands grow through targeted content strategies, influencer partnership, and 360° campaigns. I enjoy leveraging AI tools to automate and optimize content, which makes the work more efficient and effective. I pride myself on leading cross-functional teams and creating vibrant online communities that align with business goals. Whether it's managing paid social campaigns or crafting the perfect post, I’m passionate about connecting brands with their audiences and driving meaningful engagement.…Hi, I'm Sampriti, a strategic and creative Social Media Manager with over 8 years of experience. I've had the opportunity to work across global markets, including the US and India, helping brands grow through targeted content strategies, influencer partnership, and 360° campaigns. I enjoy leveraging AI tools to automate and optimize content, which makes the work more efficient and effective. I pride myself on leading cross-functional teams and creating vibrant online communities that align with business goals. Whether it's managing paid social campaigns or crafting the perfect post, I’m passionate about connecting brands with their audiences and driving meaningful engagement.

Sampriti Shaha

Social Media Manager, Community Manager, Content Strategist, +2

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Hi, I'm Sampriti, a strategic and creative Social Media Manager with over 8 years of experience. I've had the opportunity to work across global markets, including the US and India, helping brands grow through targeted content strategies, influencer partnership, and 360° campaigns. I enjoy leveraging AI tools to automate and optimize content, which makes the work more efficient and effective. I pride myself on leading cross-functional teams and creating vibrant online communities that align with business goals. Whether it's managing paid social campaigns or crafting the perfect post, I’m passionate about connecting brands with their audiences and driving meaningful engagement.…Hi, I'm Sampriti, a strategic and creative Social Media Manager with over 8 years of experience. I've had the opportunity to work across global markets, including the US and India, helping brands grow through targeted content strategies, influencer partnership, and 360° campaigns. I enjoy leveraging AI tools to automate and optimize content, which makes the work more efficient and effective. I pride myself on leading cross-functional teams and creating vibrant online communities that align with business goals. Whether it's managing paid social campaigns or crafting the perfect post, I’m passionate about connecting brands with their audiences and driving meaningful engagement.

Available to hire

Hi, I’m Sampriti, a strategic and creative Social Media Manager with over 8 years of experience. I’ve had the opportunity to work across global markets, including the US and India, helping brands grow through targeted content strategies, influencer partnership, and 360° campaigns. I enjoy leveraging AI tools to automate and optimize content, which makes the work more efficient and effective.

I pride myself on leading cross-functional teams and creating vibrant online communities that align with business goals. Whether it’s managing paid social campaigns or crafting the perfect post, I’m passionate about connecting brands with their audiences and driving meaningful engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Bengali

Advanced

Work Experience

Social Media Manager at Simplia (USA - Remote)

November 1, 2024 - Present

Developed and executed comprehensive social media strategies tailored for a diverse portfolio of US/North American clients, driving brand awareness and audience growth. Created, curated, and managed high-performing content across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistent brand voice and engagement. Monitored trends and analyzed performance metrics to optimize campaigns, resulting in improved reach, engagement, and ROI. Collaborated cross-functionally with internal teams to align social media strategies with broader marketing goals. Managed paid social campaigns end-to-end, from strategy to execution and optimization, while preparing insightful data-driven reports. Created platform-specific content and compelling copy tailored to diverse audience segments.

Social Media Manager at Be The Bee

November 1, 2024 - Present

Developed and implemented comprehensive social media strategies aligned with business goals, maintaining consistent voice and brand messaging. Managed daily operations on social media platforms including scheduling, publishing, and monitoring posts. Created engaging content including social media calendars, campaign plans, Instagram grids, and creative artwork for Facebook, Instagram, Twitter, LinkedIn, and lead generation. Utilized analytics tools such as Hootsuite, Sprout Social, and Google Analytics to monitor performance, identify trends, and optimize content. Collaborated closely with marketing, design, and other teams to ensure brand consistency across channels and aligned social media campaigns with branding and marketing initiatives.

Community Manager / Social Media Manager at DailyHunt (Josh App)

August 31, 2024 - July 16, 2025

Managed and trained creators/influencers for events, ensuring alignment with business needs and smooth daily operations. Collaborated with leading OTT SVF on influencer monetization, marketing, and brand campaigns including movie promotions and music releases. Developed and planned digital ad campaigns (in-app & social media) and collaborated with partners such as T-Series and Saregama. Worked cross-functionally with creative, music, PR, logistics, and external stakeholders to secure approvals and align marketing deliverables. Successfully managed brand campaigns for major clients like Amazon, Flipkart, Coke Studio, and more. Led PR article writing and optimization of viral hashtags for App trends vertical.

Operations Associate at Sharechat (Mohalla Tech Pvt Ltd)

November 1, 2021 - July 16, 2025

Performed content trend analysis related to entertainment news, celebrities, and TV shows. Managed and trained creators/influencers for events to ensure smooth operations. Developed and executed regional content strategies based on user needs and market research. Onboarded creators to build a thriving creator community for optimal engagement and retention. Analyzed key performance metrics such as CTR, Daily Active Users, Conversion Rate, and Retention Rate. Managed notification campaigns aligned with objectives and used Google Looker for campaign performance analytics.

Trust and Safety QA at Bytedance Pvt Ltd (TikTok)

January 1, 2021 - July 16, 2025

Developed and implemented community content security policies and conducted quality assurance of user-generated content with implementation of Six Sigma strategies. Evaluated production quality of audio shows and ensured legal compliance of video content for India and Bangladesh in multiple languages. Provided training on content safety and cybersecurity measures. Identified and managed risk and compliance issues and established QA review schedules aligned with policy standards. Worked with clients in US, North American, and Chinese markets.

Social Marketing Intern / Copywriter at Host2Unlimited (Mumbai)

October 31, 2018 - July 16, 2025

Developed and implemented brand strategies for clients across diverse sectors including lifestyle, beauty, fashion, snacks, and beverage. Conducted market research and competitive analysis to inform strategic planning. Created engaging, persuasive content for web, social media, and print aligned with brand voice and objectives. Managed multiple social media accounts for clients. Collaborated with cross-functional teams to ensure consistent brand messaging and actively engaged online communities through timely responses.

Social Media Manager at Simplia (USA - Remote)

November 1, 2024 - Present

Developed and executed comprehensive social media strategies tailored for a diverse portfolio of US/North American clients, driving brand awareness and audience growth. Created, curated, and managed high-performing content across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistent brand voice and engagement. Monitored trends and analyzed performance metrics to optimize campaigns, resulting in improved reach, engagement, and ROI across all major social media channels. Collaborated cross-functionally with internal teams to align social media strategies with broader marketing goals, ensuring cohesive brand messaging and campaign success. Managed paid social campaigns end-to-end, from strategy to execution and optimization, while preparing insightful reports to inform data-driven decision-making. Created platform-specific content and wrote compelling copy for posts, captions, and ad creatives tailored to diverse audience segments.

Social Media Manager at Be The Bee

November 1, 2024 - Present

Develop and implement comprehensive social media strategies aligned with business goals, ensuring consistency in voice and brand messaging across all platforms. Manage and oversee daily operations on social media platforms. Schedule, publish, and monitor posts to ensure they are executed on time and perform well. Create and manage engaging content across all major social media platforms, including strategic social media calendars, campaign plans, trending content types, Instagram grids, and creative artworks for Facebook, Instagram, Twitter, LinkedIn with a focus on lead generation. Utilize social media analytics tools like Hootsuite, Sprout Social, and Google Analytics to monitor performance, identify trends, and optimize content for maximum engagement and ROI. Collaborate closely with marketing teams, designers, and other departments to coordinate content and ensure brand consistency across channels.

Community Manager / Social Media Manager at DailyHunt (Josh App)

August 31, 2024 - July 16, 2025

Managed and trained creators/influencers for events, ensuring alignment with business needs and smooth daily operations. Collaborated with SVF on influencer monetization, marketing, and brand campaigns including movie and music promotions. Developed and planned digital ad campaigns (in-app & social media) and collaborated with partners like T-Series and Saregama. Worked with cross-functional teams and external stakeholders to secure approvals and align on marketing deliverables. Managed brand marketing campaigns for Amazon, Flipkart, Coke Studio, SBI, Zivame, PC Chandra Jewellers, and ITC Bingo. Served as communication lead to facilitate project closures and secure deals. Actively involved in PR writing and trends vertical management on the app using AI tools.

Operations Associate at Sharechat (Mohalla Tech Pvt Ltd)

November 1, 2021 - July 16, 2025

Conducted content trend analysis focusing on entertainment news, celebrities, and TV shows. Managed onboarding and training of creators and influencers for events to align with business goals. Developed regional content strategies based on market research and user analysis. Built and engaged a creator community to ensure optimal engagement and retention using best industry practices. Analyzed key metrics like CTR, daily active users, conversion and retention rates. Managed notifications for specific genres aligned with company OKRs and utilized Google Looker for campaign performance monitoring.

Trust and Safety QA at Bytedance Pvt Ltd (TikTok)

January 1, 2021 - July 16, 2025

Developed and implemented community content security standard policies. Conducted quality assurance of user-generated content and analyzed trends for continuous improvement using Six Sigma quality management strategies. Worked with US, North American, and Chinese clients during tenure. Evaluated audio shows for production quality daily and ensured legal compliance of video content in India and Bangladesh across multiple languages. Provided training on content safety and implemented cybersecurity measures. Identified and escalated major risks and compliance issues and established QA review schedules in line with policies.

Social Marketing Intern / Copywriter at Host2Unlimited (Mumbai)

October 31, 2018 - July 16, 2025

Developed and implemented comprehensive brand strategies for clients across diverse sectors including lifestyle, beauty, fashion, snacks, and beverages. Conducted market research and competitive analysis to inform strategic planning. Created engaging content for web, social media, and print channels. Developed content strategies aligned with client brand voice and objectives. Managed different social media handles for clients and collaborated cross-functionally to align brand messaging and positioning. Engaged with online communities by responding to comments and messages to foster positive relationships.