Hi, I'm Tanya Ielyseieva, a results-driven and digitally savvy marketing specialist with over 7 years of experience in content creation, social media management, copywriting, SEO, and communications. I specialize in building brand awareness, boosting audience engagement, and driving growth through targeted multi-channel campaigns. I enjoy developing creative social media strategies, managing paid social ads, and crafting SEO-optimized content that resonates with audiences. I’m passionate about storytelling and have contributed to well-known outlets like the Toronto Observer and Tv-eh?. I’m always excited to connect with new opportunities where I can make an impactful difference.

Tanya Ielyseieva

Hi, I'm Tanya Ielyseieva, a results-driven and digitally savvy marketing specialist with over 7 years of experience in content creation, social media management, copywriting, SEO, and communications. I specialize in building brand awareness, boosting audience engagement, and driving growth through targeted multi-channel campaigns. I enjoy developing creative social media strategies, managing paid social ads, and crafting SEO-optimized content that resonates with audiences. I’m passionate about storytelling and have contributed to well-known outlets like the Toronto Observer and Tv-eh?. I’m always excited to connect with new opportunities where I can make an impactful difference.

Available to hire

Hi, I’m Tanya Ielyseieva, a results-driven and digitally savvy marketing specialist with over 7 years of experience in content creation, social media management, copywriting, SEO, and communications. I specialize in building brand awareness, boosting audience engagement, and driving growth through targeted multi-channel campaigns.

I enjoy developing creative social media strategies, managing paid social ads, and crafting SEO-optimized content that resonates with audiences. I’m passionate about storytelling and have contributed to well-known outlets like the Toronto Observer and Tv-eh?. I’m always excited to connect with new opportunities where I can make an impactful difference.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Social Media Coordinator at JTAA Fashion Design Ltd.
January 1, 2024 - Present
Curated content across 6 social channels to ensure a cohesive online brand identity. Ran targeted paid ads campaigns on Facebook, Instagram, Google, and TikTok to increase brand awareness and website traffic. Coordinated with PR and marketing teams to hire content creators for collaborations. Created, edited, published, and optimized digital video and photo content. Scheduled content for multiple social media platforms and managed social media content and copywriting calendars. Achieved a 27% increase in engagement rates and reduced website content errors by 25%.
Digital Marketing Coordinator at JTAA Fashion Design Ltd.
January 1, 2024 - Present
Curated content across 6 social channels to ensure a cohesive online brand identity. Ran targeted paid ads campaigns on Facebook, Instagram, Google, and TikTok to boost brand awareness and website traffic. Coordinated with PR and marketing teams to hire content creators for paid collaborations. Created, edited, published, and optimized digital video and photo content for social media platforms. Handled scheduling for Instagram, Facebook, TikTok, Pinterest, and YouTube. Managed social media content and copywriting calendars. Achieved a 27% increase in engagement rates and reduced website content errors by 25%.
Social Media Assistant and Copywriter at JTAA Fashion Design Ltd.
December 31, 2023 - July 17, 2025
Tracked, analyzed, and reported weekly analytics and KPIs. Pitched, developed, and produced short video and photo content for TikTok, Instagram, Facebook, and Pinterest. Wrote copy for social posts, blogs, newsletters, and campaigns with 100% grammatical accuracy. Performed keyword research using Google Ads and Semrush to analyze market trends. Updated content to increase keyword usage from 15% to 50%. Researched, wrote and published over 75 SEO-optimized blog posts targeted at a luxury wedding dress B2B audience.
Digital Marketing Assistant and Copywriter at JTAA Fashion Design Ltd.
December 31, 2023 - July 17, 2025
Tracked, analyzed, and reported weekly analytics and KPIs. Developed and produced video and photo content for TikTok, Instagram, Facebook, and Pinterest. Wrote copy for social posts, blogs, newsletters, and marketing campaigns with 100% grammatical accuracy. Conducted keyword research using Google Ads and Semrush for optimizing market trends. Increased keyword usage from 15% to 50% and published 75+ SEO-optimized blog posts for a B2B luxury wedding dress brand.
Reporter (Contractor) at Puff Digital
March 31, 2022 - July 17, 2025
Covered topics specializing in business, legal, scientific, and medical developments in the psychedelic and cannabis sectors. Collaborated with editorial staff for creative direction. Conducted research, interviews, and event coverage. Delivered weekly features, breaking news stories, and conference coverage using SEO and social media best practices to drive organic traffic. Authored over 100 articles, increasing organic traffic by 23% and improving brand reach by 61%.
Reporter at Puff Digital
March 31, 2022 - July 17, 2025
Covered business, legal, scientific, and medical developments in the psychedelic and cannabis space. Collaborated with editorial staff on content direction, conducted research including interviews and attending events. Delivered feature stories, breaking news, and conference coverage regularly, applying SEO and social media best practices to drive organic traffic. Authored 100+ articles, increasing website traffic by 23%, and improved brand reach by 61%.
Writer and Photographer (Freelance) at Annex Gleaner Community Newspaper
April 30, 2021 - July 17, 2025
Reported, photographed, edited, and produced stories on business, city life, financial, and building developments under tight deadlines. Conducted interviews with community stakeholders. Delivered an average of 12 stories monthly, ranging from 500 to 1500 words. Assisted in building the newspaper's website content and social media presence, increasing publicity by 43%.
Writer and Photographer at Annex Gleaner Community Newspaper
April 30, 2021 - July 17, 2025
Reported, photographed, edited, and produced stories for print and digital on tight deadlines. Specialized in business, city life, financial and building developments. Conducted interviews with local stakeholders and reviewed work for editorial approval. Delivered 12 stories monthly ranging from 500 to 1500 words. Supported website and social media content growth, increasing publicity by 43%.
Reporter (Internship) at The Toronto Observer
March 31, 2020 - July 17, 2025
Pitched, wrote, and edited news stories for a multi-platform news organization. Created photos and videos related to stories. Assisted in digital content packaging and publishing for a major project.
Reporter at The Toronto Observer
March 31, 2020 - July 17, 2025
Pitched, wrote, and edited stories for a multi-platform news organization. Produced photos and videos and created tags and headlines. Worked in a newsroom environment to deliver content for print and digital publication. Assisted with digital packaging for projects.
Publishing Intern at TV-eh?
July 31, 2018 - July 17, 2025
Assisted with writing, editorial, proofreading processes and Photoshop image editing for website and social media content. Wrote stories on Canadian entertainment industry and coordinated with marketing, design, and publicity teams to maintain editorial calendar adherence.
Publishing Intern at TV-eh?
July 31, 2018 - July 17, 2025
Assisted with writing, editorial, and proofreading tasks for content on the site and social media. Used Photoshop to edit and create images. Wrote interview and review stories about the Canadian entertainment industry. Coordinated with marketing, design, and publicity teams to meet editorial deadlines with 75% adherence.

Education

Master of International Economic Law at Kyiv National Economic University named after Vadym Hetman
January 1, 2013 - December 31, 2017
Postgraduate Program at Centennial College - Contemporary Journalism
January 1, 2019 - December 31, 2020
Postgraduate Program at Centennial College - Publishing – Book, Magazine and Electronic
January 1, 2017 - December 31, 2018
Master at Kyiv National Economic University named after Vadym Hetman
January 1, 2017 - December 31, 2017
Postgraduate Program at Centennial College - Contemporary Journalism
January 1, 2020 - December 31, 2020
Postgraduate Program at Centennial College - Publishing – Book, Magazine and Electronic
January 1, 2018 - December 31, 2018

Qualifications

Google Digital Marketing & E-commerce Specialization
January 1, 2025 - December 31, 2025
Google Digital Marketing & E-commerce Specialization
January 1, 2025 - December 31, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services