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Hi, I'm Cayla Selby, a strategic marketing and business development professional with over 10 years of experience in the medical device and healthcare sectors. I specialize in creating integrated, multichannel marketing programs that drive commercial growth, clinical engagement, and patient access. I enjoy building strong partnerships with healthcare professionals, patient advocacy groups, and medical societies to support education and service delivery. I'm skilled at aligning brand strategy with compliant execution and managing digital infrastructure like CRM and digital marketing campaigns. I thrive on collaborating with cross-functional teams to deliver measurable outcomes in highly regulated environments, and I take pride in establishing scalable marketing functions from the ground up.…Hi, I'm Cayla Selby, a strategic marketing and business development professional with over 10 years of experience in the medical device and healthcare sectors. I specialize in creating integrated, multichannel marketing programs that drive commercial growth, clinical engagement, and patient access. I enjoy building strong partnerships with healthcare professionals, patient advocacy groups, and medical societies to support education and service delivery. I'm skilled at aligning brand strategy with compliant execution and managing digital infrastructure like CRM and digital marketing campaigns. I thrive on collaborating with cross-functional teams to deliver measurable outcomes in highly regulated environments, and I take pride in establishing scalable marketing functions from the ground up.

Cayla Selby

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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Hi, I'm Cayla Selby, a strategic marketing and business development professional with over 10 years of experience in the medical device and healthcare sectors. I specialize in creating integrated, multichannel marketing programs that drive commercial growth, clinical engagement, and patient access. I enjoy building strong partnerships with healthcare professionals, patient advocacy groups, and medical societies to support education and service delivery. I'm skilled at aligning brand strategy with compliant execution and managing digital infrastructure like CRM and digital marketing campaigns. I thrive on collaborating with cross-functional teams to deliver measurable outcomes in highly regulated environments, and I take pride in establishing scalable marketing functions from the ground up.…Hi, I'm Cayla Selby, a strategic marketing and business development professional with over 10 years of experience in the medical device and healthcare sectors. I specialize in creating integrated, multichannel marketing programs that drive commercial growth, clinical engagement, and patient access. I enjoy building strong partnerships with healthcare professionals, patient advocacy groups, and medical societies to support education and service delivery. I'm skilled at aligning brand strategy with compliant execution and managing digital infrastructure like CRM and digital marketing campaigns. I thrive on collaborating with cross-functional teams to deliver measurable outcomes in highly regulated environments, and I take pride in establishing scalable marketing functions from the ground up.

Available to hire

Hi, I’m Cayla Selby, a strategic marketing and business development professional with over 10 years of experience in the medical device and healthcare sectors. I specialize in creating integrated, multichannel marketing programs that drive commercial growth, clinical engagement, and patient access. I enjoy building strong partnerships with healthcare professionals, patient advocacy groups, and medical societies to support education and service delivery.

I’m skilled at aligning brand strategy with compliant execution and managing digital infrastructure like CRM and digital marketing campaigns. I thrive on collaborating with cross-functional teams to deliver measurable outcomes in highly regulated environments, and I take pride in establishing scalable marketing functions from the ground up.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Manager Australia at Pulmonx Corporation

June 1, 2025 - July 17, 2025

Marketing lead for Pulmonx Australia. Responsible for building and executing multichannel strategies across patient, healthcare professional, and institutional audiences in the medical device sector, focusing on respiratory and interventional pulmonology. Designed national marketing programs supporting brand growth, patient engagement, and clinical education aligned with regulatory and commercial objectives. Led peer-to-peer initiatives, KOL engagement, medical society partnerships, and conference participation. Directed over 30 events annually, managed sponsorships, speaker contracts, venue sourcing, booth design, promotion, AV, collateral, and communications. Partnered on strategic initiatives including Lung Cancer Screening Program and COPD patient resources. Managed CONVERT II Trial patient recruitment campaign. Developed compliant marketing campaigns with TGA approvals. Oversaw website build, SEO, paid media, and CRM migration. Built a 25,000+ contact database and implemented pres

Marketing Operations Specialist at Pulmonx Corporation

January 1, 2022 - July 17, 2025

Sole marketing lead for Australia, responsible for building and executing multichannel strategies to drive brand awareness, referral growth, and lead generation across patient, General Practitioners, Respiratory Physicians and Interventional Pulmonology audiences. Developed and optimized digital infrastructure including website creation, SEO, social media channels, and paid social campaigns (Meta, LinkedIn, YouTube), resulting in strong year-on-year engagement. Built and launched Pulmonx Australia’s first website, social platforms, CRM processes, and a 25,000+ national contact database. Led digital marketing initiatives including SEO, paid social, email automation, and campaign analytics. Created marketing collateral across patient and HCP touchpoints such as brochures, slide decks, event collateral, and templates. Implemented targeted referral campaigns delivering high-quality leads and improving patient access. Organized events including conferences, webinars, workshops, and HCP di

Marketing Coordinator at Health World Limited

March 1, 2018 - July 17, 2025

Developed and executed integrated marketing strategies for leading natural health brands like Inner Health Plus, Endura, Ethical Nutrients, and Metagenics. Balanced creativity with compliance while managing end-to-end campaigns in a fast-paced retail environment. Created marketing materials including digital ads, e-newsletters, product labels, and in-store POS assets compliant with TGA regulations. Oversaw label rollouts, print mail-outs, and website updates. Partnered with internal teams, agencies, and healthcare partners to align marketing efforts with brand guidelines and business objectives. Supported master planning calendar to optimize campaign timelines and sustain product presence across retail channels. Applied regulatory knowledge and market trends to deliver compliant, results-driven marketing.