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Hi, I'm Bridget Mac Donald, a passionate social media content creator and marketing strategist based in Toronto. With years of experience crafting engaging campaigns and managing brand identities for well-known brands like Heinz and Taco Bell Canada, I love turning creative ideas into viral content that connects with audiences. I'm skilled at planning impactful social media strategies, producing captivating digital content, and analyzing key metrics to maximize engagement. Whether it's producing thousands of pieces of content or collaborating on influencer partnerships, I thrive on helping brands grow and connect with their communities.…Hi, I'm Bridget Mac Donald, a passionate social media content creator and marketing strategist based in Toronto. With years of experience crafting engaging campaigns and managing brand identities for well-known brands like Heinz and Taco Bell Canada, I love turning creative ideas into viral content that connects with audiences. I'm skilled at planning impactful social media strategies, producing captivating digital content, and analyzing key metrics to maximize engagement. Whether it's producing thousands of pieces of content or collaborating on influencer partnerships, I thrive on helping brands grow and connect with their communities.

Bridget Mac Donald

Social Media Manager, Content Creator, Digital Marketer, +2

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Hi, I'm Bridget Mac Donald, a passionate social media content creator and marketing strategist based in Toronto. With years of experience crafting engaging campaigns and managing brand identities for well-known brands like Heinz and Taco Bell Canada, I love turning creative ideas into viral content that connects with audiences. I'm skilled at planning impactful social media strategies, producing captivating digital content, and analyzing key metrics to maximize engagement. Whether it's producing thousands of pieces of content or collaborating on influencer partnerships, I thrive on helping brands grow and connect with their communities.…Hi, I'm Bridget Mac Donald, a passionate social media content creator and marketing strategist based in Toronto. With years of experience crafting engaging campaigns and managing brand identities for well-known brands like Heinz and Taco Bell Canada, I love turning creative ideas into viral content that connects with audiences. I'm skilled at planning impactful social media strategies, producing captivating digital content, and analyzing key metrics to maximize engagement. Whether it's producing thousands of pieces of content or collaborating on influencer partnerships, I thrive on helping brands grow and connect with their communities.

Available to hire

Hi, I’m Bridget Mac Donald, a passionate social media content creator and marketing strategist based in Toronto. With years of experience crafting engaging campaigns and managing brand identities for well-known brands like Heinz and Taco Bell Canada, I love turning creative ideas into viral content that connects with audiences.

I’m skilled at planning impactful social media strategies, producing captivating digital content, and analyzing key metrics to maximize engagement. Whether it’s producing thousands of pieces of content or collaborating on influencer partnerships, I thrive on helping brands grow and connect with their communities.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Social Media Content Creator at Dentsu Creative

January 31, 2024 - July 17, 2025

Trained and onboarded Social Media Content Creators on social media best practices and analytics to ensure smooth transitions during their first 6 months. Increased Taco Bell Canada’s Instagram reach by 17.1% and engagement rate by 19.5% over 8 months. Formulated landing page strategies and devised a social media plan for a two-day activation. Executed paid, boosted, and organic content including copywriting, asset design, and video production to maintain cohesive brand identity.

Social Media Content Creator at The Kitchen North America

January 1, 2024 - Present

Increased Heinz's overall engagement rate by 65% in 2025 compared to 2024. Produced 232 pieces of content for Heinz’s Instagram and TikTok in 2024, generating 43.6M impressions/views and 1.7M engagements. Leveraged a viral Heinz hack to generate over 9.3M views and 24k shares with zero paid support. Planned a Heinz wedding gift featured on CBS News and Famous Campaigns. Developed and pitched a personalized Heinz Factory experience for a celebrity and a popular podcaster.

Marketing and Social Media Manager at Better Bears Foods/Candyverse Brands Inc.

August 31, 2022 - July 17, 2025

Sourced and planned social media giveaways with similar companies that increased followers by 20% and improved engagement rates. Coordinated with PR and marketing teams to hire influencers for paid collaborations. Developed a Community Management dashboard to monitor sentiment, retention, and product shipment progress. Planned tradeshow marketing campaigns, including QR codes to track website traffic. Prepared email marketing campaigns with an 80% open rate and created digital marketing assets for Amazon storefront, social media, and Shopify.

Marketing Freelancer at Bridget Marketing

February 1, 2022 - July 17, 2025

Created highly responsive websites for different industries using Shopify, WordPress, Wix, and Squarespace. Structured product page listings across e-commerce websites and identified avenues for enhancing sales opportunities.

Community Engagement & Social Media Specialist at Boardwalk REIT

October 31, 2021 - July 17, 2025

Developed a social media strategy to foster community for Boardwalk’s residents. Organized monthly contests, events, and programming across Canada. Onboarded and trained new Regional Marketing Coordinators and led corporate and regional community engagement efforts. Prepared email marketing campaigns and generated Google Analytics and Facebook Business reports presented to the Regional Operations Director. Managed marketing surveys to track programming and event sentiment. Co-led and launched a Kids Program with high retention and increased waitlist numbers.

Marketing Coordinator - Ontario at Boardwalk REIT

January 1, 2021 - July 17, 2025

Organized contests, events, and programming for regional marketing efforts. Supported social media strategy and community engagement. Prepared email marketing campaigns and analytics reports. Managed multiple marketing surveys for sentiment tracking.

Influencer Partnership Coordinator at Diply/GoViral Inc.

March 31, 2018 - July 17, 2025

Scanned for trending influencers daily, sourced upcoming influencers, and analyzed audience, engagement, and growth metrics. Identified trends and sourced relevant memes for creative teams.

Commercial Director at Info-Tech Research Group

August 31, 2017 - July 17, 2025

Managed end-to-end sales process, pitching and delivering IT benchmarking recommendations to executives at Fortune 1000 companies. Managed CRM data and pipelines on Salesforce and Pardot to target prospects based on buying stages.