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Hi, I'm Abby Jones! I'm a dynamic and results-driven Social Media Manager with a passion for creating compelling content that connects with wellness-conscious and performance-driven audiences. I love developing data-driven marketing strategies and managing influencer partnerships to help brands grow their community and increase engagement. With experience leading cross-functional teams and managing operations, I bring a mix of creativity and leadership to every project. Previously, I worked as a Studio and Fitness Manager, where I led a team, improved member retention, and created community-driven engagement. My background in fitness and nutrition coaching also helps me craft authentic, targeted content that resonates deeply with my audience. I'm all about turning engagement into meaningful action and building strong brand connections.…Hi, I'm Abby Jones! I'm a dynamic and results-driven Social Media Manager with a passion for creating compelling content that connects with wellness-conscious and performance-driven audiences. I love developing data-driven marketing strategies and managing influencer partnerships to help brands grow their community and increase engagement. With experience leading cross-functional teams and managing operations, I bring a mix of creativity and leadership to every project. Previously, I worked as a Studio and Fitness Manager, where I led a team, improved member retention, and created community-driven engagement. My background in fitness and nutrition coaching also helps me craft authentic, targeted content that resonates deeply with my audience. I'm all about turning engagement into meaningful action and building strong brand connections.

Abby Jones

Social Media Manager, Content Creator, Studio Manager, +1

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Hi, I'm Abby Jones! I'm a dynamic and results-driven Social Media Manager with a passion for creating compelling content that connects with wellness-conscious and performance-driven audiences. I love developing data-driven marketing strategies and managing influencer partnerships to help brands grow their community and increase engagement. With experience leading cross-functional teams and managing operations, I bring a mix of creativity and leadership to every project. Previously, I worked as a Studio and Fitness Manager, where I led a team, improved member retention, and created community-driven engagement. My background in fitness and nutrition coaching also helps me craft authentic, targeted content that resonates deeply with my audience. I'm all about turning engagement into meaningful action and building strong brand connections.…Hi, I'm Abby Jones! I'm a dynamic and results-driven Social Media Manager with a passion for creating compelling content that connects with wellness-conscious and performance-driven audiences. I love developing data-driven marketing strategies and managing influencer partnerships to help brands grow their community and increase engagement. With experience leading cross-functional teams and managing operations, I bring a mix of creativity and leadership to every project. Previously, I worked as a Studio and Fitness Manager, where I led a team, improved member retention, and created community-driven engagement. My background in fitness and nutrition coaching also helps me craft authentic, targeted content that resonates deeply with my audience. I'm all about turning engagement into meaningful action and building strong brand connections.

Available to hire

Hi, I’m Abby Jones! I’m a dynamic and results-driven Social Media Manager with a passion for creating compelling content that connects with wellness-conscious and performance-driven audiences. I love developing data-driven marketing strategies and managing influencer partnerships to help brands grow their community and increase engagement. With experience leading cross-functional teams and managing operations, I bring a mix of creativity and leadership to every project.

Previously, I worked as a Studio and Fitness Manager, where I led a team, improved member retention, and created community-driven engagement. My background in fitness and nutrition coaching also helps me craft authentic, targeted content that resonates deeply with my audience. I’m all about turning engagement into meaningful action and building strong brand connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager | Content Creator at The Habyt

June 1, 2023 - Present

Developed and executed a data-driven content strategy across Instagram, TikTok, and Facebook, growing total followers and engagement. Created and scheduled weekly content focused on nutrition tips, client transformations, and healthy recipes aligned with the brand’s voice and coaching philosophy. Designed custom graphics and educational infographics using Canva to increase shares and saves. Monitored social performance metrics using Meta Insights, Later, and Google Analytics, optimizing content based on performance trends. Repurposed blog articles into email newsletters, Instagram captions, and short-form videos to extend content reach and drive traffic across channels. Additionally, created album cover designs in Canva and Capcut for an artist's song release, and produced content for song promotion.

Head Coach/ Studio Manager at Orangetheory Fitness

December 31, 2024 - July 17, 2025

Oversaw daily operations of a high-performing fitness studio including class scheduling, staff management, client onboarding, and facility upkeep. Recruited, trained, and mentored two studio teams of coaches ensuring consistent delivery of programming and exceptional member experience. Managed coaching staff schedules, conducted quarterly evaluations, and led meetings. Maintained studio KPIs, managed inventory and payroll, and served as the main point of contact for customer service resolution and client satisfaction. Responsible for building and retaining member base, communicating effectively with members to drive studio utilization and meeting closing percentage goals. Inspired members through pre-designed workouts to help them reach their health goals.

Nutritional Health Coach at The Habyt

September 1, 2024 - Present

Conduct weekly client check-ins and make adjustments to their protocols based on their biofeedback. Calculate specific nutrition numerical goals for each client.

Social Media Manager | Content Creator at The Habyt

June 1, 2023 - Present

Developed and executed a data-driven content strategy across Instagram, TikTok, and Facebook, growing total followers and engagement. Created and scheduled weekly content including posts, Reels, and Stories focused on nutrition tips, client transformations, and healthy recipes aligned with the brand's voice and coaching philosophy. Designed custom graphics and educational infographics using Canva to increase shares and saves. Monitored social performance metrics with Meta Insights, Later, and Google Analytics, optimizing content based on trends. Repurposed blog articles into email newsletters, Instagram captions, and short-form videos to extend reach and drive traffic. Created album cover designs and edited content for song promo and release projects.

Head Coach/ Studio Manager at Orangetheory Fitness

December 31, 2024 - July 17, 2025

Oversaw daily operations of a high-performing fitness studio including class scheduling, staff management, client onboarding, and facility upkeep. Recruited, trained, and mentored two teams of coaches ensuring consistency in programming and exceptional member experience. Managed coaching staff schedules, conducted quarterly evaluations, and led meetings. Maintained studio KPIs, inventory, payroll, and served as main contact for customer service and client satisfaction. Successfully built and retained member base, effectively communicated with members to drive utilization, and met closing percentage goals. Inspired members with predesigned workouts to help them reach health goals while maintaining brand knowledge and industry interest.

Nutritional Health Coach at The Habyt

September 1, 2024 - Present

Conduct weekly client check-ins and make adjustments to their protocols based on biofeedback. Calculate specific nutrition numerical goals for each client.