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I'm Korivn Wan, a Marketing & Communications Lead focused on APAC, Web3, and fintech platforms. I build creator ecosystems, run end-to-end influencer and affiliate programs, and partner cross-functionally to drive growth across markets. I love blending data-driven insights with creative campaigns to boost activation, retention, and revenue. Based in Milan with global reach, I thrive on turning complex problems into scalable marketing programs—from creator onboarding and community engagement to real-time analytics dashboards that surface GMV signals and business impact.…I'm Korivn Wan, a Marketing & Communications Lead focused on APAC, Web3, and fintech platforms. I build creator ecosystems, run end-to-end influencer and affiliate programs, and partner cross-functionally to drive growth across markets. I love blending data-driven insights with creative campaigns to boost activation, retention, and revenue. Based in Milan with global reach, I thrive on turning complex problems into scalable marketing programs—from creator onboarding and community engagement to real-time analytics dashboards that surface GMV signals and business impact.

Korivn Wan

Marketer, Marketing Strategist, Brand Strategist, +4

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I'm Korivn Wan, a Marketing & Communications Lead focused on APAC, Web3, and fintech platforms. I build creator ecosystems, run end-to-end influencer and affiliate programs, and partner cross-functionally to drive growth across markets. I love blending data-driven insights with creative campaigns to boost activation, retention, and revenue. Based in Milan with global reach, I thrive on turning complex problems into scalable marketing programs—from creator onboarding and community engagement to real-time analytics dashboards that surface GMV signals and business impact.…I'm Korivn Wan, a Marketing & Communications Lead focused on APAC, Web3, and fintech platforms. I build creator ecosystems, run end-to-end influencer and affiliate programs, and partner cross-functionally to drive growth across markets. I love blending data-driven insights with creative campaigns to boost activation, retention, and revenue. Based in Milan with global reach, I thrive on turning complex problems into scalable marketing programs—from creator onboarding and community engagement to real-time analytics dashboards that surface GMV signals and business impact.

Available to hire

I’m Korivn Wan, a Marketing & Communications Lead focused on APAC, Web3, and fintech platforms. I build creator ecosystems, run end-to-end influencer and affiliate programs, and partner cross-functionally to drive growth across markets. I love blending data-driven insights with creative campaigns to boost activation, retention, and revenue.

Based in Milan with global reach, I thrive on turning complex problems into scalable marketing programs—from creator onboarding and community engagement to real-time analytics dashboards that surface GMV signals and business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Intermediate

English

Fluent

Work Experience

Marketing & Communications Lead at Opinion Labs - Web3

May 1, 2024 - Present

Led end-to-end digital campaigns for AlphaOrBeta and O.LAB’s prediction products across Web3 platforms, increasing performance by 200% through multichain strategies, Telegram mini-app airdrops, and features on Binance Labs and CoinDesk. Directed the rebranding of O.LAB 2.0, developing cohesive on-chain narratives and visual identities across channels to deliver a unified customer and stakeholder experience. Built and executed PR and communication strategies for O.LAB’s closed beta, securing 20+ media placements, reaching 200K+ Twitter users, and attracting 5K+ KOLs through targeted content and outreach. Managed a high-performing marketing team and collaborated cross-functionally with product and engineering teams, boosting productivity by 30% and engagement by 60%, while accelerating go-to-market timelines and driving traction pre-alpha.

Market Research Manager - Pricing at Bell Canada - Mobility

April 30, 2024 - July 17, 2025

Led strategic pricing analyses by leveraging SQL and advanced analytics to evaluate competitive positioning, regulatory dynamics, and pricing elasticity. Delivered 10-year market intelligence reports that enhanced C-suite decision-making speed and accuracy by 15% annually. Partnered with cross-functional leaders in pricing, product, and commercial teams to implement real-time tactical responses during high-stakes sales cycles, contributing to a 55% year-over-year revenue uplift. Designed and scaled national competitive intelligence programs, onboarding 50+ account managers annually and enabling data-backed market responses that improved field team effectiveness and strategic alignment by 25%. Developed and executed customer segmentation and monetization strategies, including tiered pricing models and subscription plans, driving a 30% increase in market engagement and accelerating revenue growth across key channels.

CX Specialist/ Business Analyst at SSENSE - Ecommerce

April 30, 2017 - July 17, 2025

Increased customer acquisition by leveraging feedback from over 5,000 user surveys and online interactions to refine CRM macros. Enhanced product differentiation using insights from over 500 Tier 1 customer interactions weekly, leading to a 20% annual boost in customer retention. Collaborated on multilingual educational resources (Chinese and French), improving customer purchase journey satisfaction scores by 30% and contributing to a 15% increase in international revenue.

Marketing & Communications Lead at Opinion Labs - APAC (Web3) - Remote

May 1, 2024 - October 31, 2025

Owned end-to-end creator acquisition and affiliate marketing programs for a fintech prediction platform; onboarded 70% of targeted KOLs across key markets. Launched the viral “Taco Tuesday” campaign, blending humor, referral incentives, and influencer collaboration — achieved 7,000+ beta sign-ups, exceeding target by 40%, and a 32% CAC reduction. Managed micro- and macro-influencer relationships (5K–500K followers), structuring brand deals and performance tracking based on CTR, engagement rate, and conversion. Partnered with product, design, and data teams to enhance creator onboarding flows and optimize campaign analytics dashboards for real-time GMV insights. Spearheaded community engagement strategy that grew active users by 30% QoQ and improved LTV/CAC ratio by 1:4.

Competitive Intelligence/Market Research Manager at Bell Canada - Mobility

April 1, 2024 - April 1, 2024

Conducted deep pricing analysis for iPhone product launch; identified non-5G pricing advantage that drove 15% YoY hardware sales uplift nationwide. Collaborated cross-functionally with sales and channel teams to optimize regional product positioning during critical holiday campaigns. Improved CI reporting accuracy by 35% and speed by 40%, leading to recognition with the Bell Bravo Award for outstanding performance.

CX Specialist/ Business Analyst at North American SSENSE - Ecommerce

April 1, 2017 - April 1, 2017

Analyzed Zendesk data to identify recurring customer experience pain points; surfaced insights that led to a 20% reduction in complaint volume during Black Friday. Built collaboration with logistics and personal styling teams to enhance premium customer journey, contributing to 30% YoY increase in sales for Tier 1 VIP clients. Initiated direct feedback loops with top U.S. stylists and brand partners, strengthening brand loyalty and reducing ticket resolution time by 25%.