Hi, I'm Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy. I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.

Philipp Wastian

Hi, I'm Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy. I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.

Available to hire

Hi, I’m Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy.

I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.

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Language

German
Fluent
English
Advanced
Italian
Intermediate

Work Experience

CRM Manager at Satispay
June 1, 2021 - Present
Managing consumer lifecycle flows on Braze, covering acquisition, engagement, retention, and monetization achieving significant uplifts in key metrics. Led marketing efforts for Germany, managing six-figure campaigns with a 500% increase in monthly signups across six cities. Project managed referral programs contributing to 20% of acquisition and saving over 1 million euros annually. Conducted qualitative and quantitative research to establish brand health tracking and enabled data-driven marketing decisions using BI tools like Looker.
Marketing Specialist at paul&ernst
May 31, 2021 - July 17, 2025
Established the marketing department, created roadmaps, calendars, and programs leading to more than 100% growth in company size and revenue. Set up performance marketing channels achieving a 200% increase in inbound leads with ROI under six months. Managed trade fair bookings and setups accounting for 30% of annual sales at major events such as Sigep Rimini and Euroshop Düsseldorf.
Business Analyst at SAP
December 31, 2020 - July 17, 2025
Reassessed SAP’s partner network by developing a partner relationship optimization strategy through C-Level agile sessions including Design Thinking and Lightning Decision Jams. Reported directly to the VP of Partner Success.
Technical Engineer at Patscheider & Partner
September 30, 2016 - July 17, 2025
Managed planning phases of large hydrological and high-stakes infrastructure projects. Handled security certification and due diligence for residential buildings achieving high profit margins.
Junior Project Manager at KA-Architects
April 1, 2014 - July 17, 2025
Orchestrated architectural design projects managing budgets over 10 million euros for private and public clients. Focused on project management and conceptual design.
CAD – Design - Architecture at PlanW
April 1, 2012 - July 17, 2025
Developed CAD designs and architectural blueprints, successfully managing six-figure building projects with a perfect record for timeline and completion.

Education

Master's Degree at MCI Management Center Innsbruck, Austria
October 1, 2019 - September 30, 2021
Bachelor of Science at University of Innsbruck, Austria
October 1, 2017 - September 30, 2019

Qualifications

PMI-ACP (Agile Practitioner)
January 1, 2019 - December 31, 2019
PMI-PMP (Project Manager)
January 1, 2019 - December 31, 2019
Marketing Masterclass (MCI)
January 1, 2021 - December 31, 2021
Business Law General Exams
January 1, 2021 - December 31, 2021
Accounting Law Gen Exams
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Professional Services, Non-Profit Organization, Real Estate & Construction, Retail