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Hi, I'm Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy. I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.…Hi, I'm Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy. I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.

Philipp Wastian

Project Manager, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy. I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.…Hi, I'm Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy. I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.

Available to hire

Hi, I’m Philipp Wastian, a passionate marketing and growth professional with extensive experience in CRM lifecycle management, performance marketing, and project management. I have successfully led marketing campaigns, optimized referral programs, and driven significant growth in consumer acquisition and engagement across multiple markets, including Germany and Italy.

I enjoy combining data-driven strategies with creative marketing to deliver measurable results. With a background in communication, management, and IT, I am always eager to help businesses scale effectively and efficiently while fostering productive collaborations with stakeholders and teams.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Italian

Intermediate

Work Experience

CRM Manager at Satispay

June 1, 2021 - Present

Managing consumer lifecycle flows on Braze, covering acquisition, engagement, retention, and monetization achieving significant uplifts in key metrics. Led marketing efforts for Germany, managing six-figure campaigns with a 500% increase in monthly signups across six cities. Project managed referral programs contributing to 20% of acquisition and saving over 1 million euros annually. Conducted qualitative and quantitative research to establish brand health tracking and enabled data-driven marketing decisions using BI tools like Looker.

Marketing Specialist at paul&ernst

May 31, 2021 - July 17, 2025

Established the marketing department, created roadmaps, calendars, and programs leading to more than 100% growth in company size and revenue. Set up performance marketing channels achieving a 200% increase in inbound leads with ROI under six months. Managed trade fair bookings and setups accounting for 30% of annual sales at major events such as Sigep Rimini and Euroshop Düsseldorf.

Business Analyst at SAP

December 31, 2020 - July 17, 2025

Reassessed SAP’s partner network by developing a partner relationship optimization strategy through C-Level agile sessions including Design Thinking and Lightning Decision Jams. Reported directly to the VP of Partner Success.

Technical Engineer at Patscheider & Partner

September 30, 2016 - July 17, 2025

Managed planning phases of large hydrological and high-stakes infrastructure projects. Handled security certification and due diligence for residential buildings achieving high profit margins.

Junior Project Manager at KA-Architects

April 1, 2014 - July 17, 2025

Orchestrated architectural design projects managing budgets over 10 million euros for private and public clients. Focused on project management and conceptual design.

CAD – Design - Architecture at PlanW

April 1, 2012 - July 17, 2025

Developed CAD designs and architectural blueprints, successfully managing six-figure building projects with a perfect record for timeline and completion.