Waqar Hussain

Leading all marketing activities for a fast-growing modular space provider focusing on brand building, customer acquisition, and digital performance. Developing and executing end-to-end marketing strategies across web, social, SEO, paid media, and email to increase visibility, engagement, and qualified leads. Managing and optimising the WordPress website to improve user experience, SEO, and conversion paths. Monitoring marketing performance with GA4, Google Tag Manager, and Looker Studio to generate actionable insights. Creating and overseeing visual and content assets, managing organic social media channels, running CRM campaigns using Salesforce, HubSpot, and SendGrid, and aligning marketing strategies with leadership and sales teams. Conducting market research and competitor analysis to shape positioning and identify growth opportunities.

Led multi-channel digital marketing strategies including branding, SEO, SEM, Google Ads, and social media campaigns to drive traffic, engagement, and leads. Utilised Google Analytics and Tag Manager to track user behaviour and conversions, developing reports for data-driven decisions. Managed CRM platforms for lead nurturing and campaign tracking. Oversaw social, SEM, and paid media campaigns on multiple platforms optimizing ROI. Collaborated with account teams to implement marketing campaigns aligned with client goals and maintained strong client relationships. Managed WordPress website UX/UI improvements, content calendars, and social media strategy, enhancing brand engagement. Developed creative assets using Figma and Canva to support branding and engagement.

Managed multi-market performance marketing campaigns focusing on SEO, PPC, and digital strategies to drive traffic and lead generation for Kaidee.com and Bproperty.com. Achieved a 30% year-over-year growth in traffic and leads through SEO and PPC campaigns. Developed and optimised Google Ads and social media advertising strategies to maximize ad spend and audience targeting. Worked with cross-functional teams to deliver marketing campaigns aligned with business objectives. Conducted market research and competitive analysis to support growth. Led project management for marketing initiatives ensuring timely, budget-conscious delivery.