Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I’m a seasoned visual merchandising professional with extensive experience in enhancing customer fashion and lifestyle experiences across digital platforms like apps and websites. I've successfully planned and executed topical and festive campaigns, driving significant year-over-year growth, and I’m passionate about creating store experiences that resonate with customers and set industry trends. I love diving into market research and ideating new ways to make premium experiences on platforms like Myntra come alive. Trend spotting and integrating those trends into customer journeys are some of my favorite challenges. Outside of work, I enjoy reading, sketching, travelling, and playing badminton. I’m always excited to connect with like-minded professionals and explore new opportunities in the fashion and merchandising space!…Hi! I’m a seasoned visual merchandising professional with extensive experience in enhancing customer fashion and lifestyle experiences across digital platforms like apps and websites. I've successfully planned and executed topical and festive campaigns, driving significant year-over-year growth, and I’m passionate about creating store experiences that resonate with customers and set industry trends. I love diving into market research and ideating new ways to make premium experiences on platforms like Myntra come alive. Trend spotting and integrating those trends into customer journeys are some of my favorite challenges. Outside of work, I enjoy reading, sketching, travelling, and playing badminton. I’m always excited to connect with like-minded professionals and explore new opportunities in the fashion and merchandising space!

Shruti Jhunjhunwala

Merchandiser, Visual Effects Artist, Art Director, +1





Hi! I’m a seasoned visual merchandising professional with extensive experience in enhancing customer fashion and lifestyle experiences across digital platforms like apps and websites. I've successfully planned and executed topical and festive campaigns, driving significant year-over-year growth, and I’m passionate about creating store experiences that resonate with customers and set industry trends. I love diving into market research and ideating new ways to make premium experiences on platforms like Myntra come alive. Trend spotting and integrating those trends into customer journeys are some of my favorite challenges. Outside of work, I enjoy reading, sketching, travelling, and playing badminton. I’m always excited to connect with like-minded professionals and explore new opportunities in the fashion and merchandising space!…Hi! I’m a seasoned visual merchandising professional with extensive experience in enhancing customer fashion and lifestyle experiences across digital platforms like apps and websites. I've successfully planned and executed topical and festive campaigns, driving significant year-over-year growth, and I’m passionate about creating store experiences that resonate with customers and set industry trends. I love diving into market research and ideating new ways to make premium experiences on platforms like Myntra come alive. Trend spotting and integrating those trends into customer journeys are some of my favorite challenges. Outside of work, I enjoy reading, sketching, travelling, and playing badminton. I’m always excited to connect with like-minded professionals and explore new opportunities in the fashion and merchandising space!

Available to hire

Hi! I’m a seasoned visual merchandising professional with extensive experience in enhancing customer fashion and lifestyle experiences across digital platforms like apps and websites. I’ve successfully planned and executed topical and festive campaigns, driving significant year-over-year growth, and I’m passionate about creating store experiences that resonate with customers and set industry trends.

I love diving into market research and ideating new ways to make premium experiences on platforms like Myntra come alive. Trend spotting and integrating those trends into customer journeys are some of my favorite challenges. Outside of work, I enjoy reading, sketching, travelling, and playing badminton. I’m always excited to connect with like-minded professionals and explore new opportunities in the fashion and merchandising space!

Skills

Microsoft Excel

Microsoft Office

Microsoft Powerpoint

Experience Level

Microsoft Excel

Expert

Microsoft Office

Expert

Microsoft Powerpoint

Intermediate

Work Experience

Associate Manager - Activations & Platform Experience at Myntra

April 1, 2024 - Present

Lead store experience planning for homepage and topical campaigns such as Valentines and Mother’s Day, as well as festival campaigns like Durga Puja and Navaratri. Developed key emerging categories like Beauty with effective merchandising solutions. Conducted market research, benchmarking, and ideation for differentiated and aspirational experiences for premium customers on the Myntra homepage. Owned all performance and funnel metrics related to merchandising the premium homepage, optimizing sessions leading to growth in customer share for premium cohorts and ISP. Institutionalized performance metrics across teams for topical and festival campaigns achieving over 150% year-over-year growth and increased customer share for Beauty on app. Created and launched a Trend IP to make Myntra a trend-first destination, incorporating trends in customer funnel journeys and merchandising interventions, resulting in over 500% growth in trend performance.

Senior Officer - Category Solutions at Myntra

March 31, 2024 - July 17, 2025

Led store experience planning for Gen Z focused charter “FWD” on platform, delivering differentiated and relevant experiences in visualization, planning, and selection showcase. Owned and optimized all performance and funnel metrics for merchandising FWD.

Analyst, Marketplace Operations at Saks Fifth Avenue

May 31, 2023 - July 17, 2025

Managed product categorization to ensure optimal sales by placing products in relevant categories. Liaised between multiple teams on item setup issues and owned designated categories — Shoes, handbags, and women's RTW — ensuring accuracy targets, inventory management, and service-level agreements were met. Collaborated with site operations to enhance process efficiencies, leading to a 25% increase in sales for designated categories.

Data Analysis Intern at Adidas Originals

January 31, 2022 - July 17, 2025

Maintained sell-thru rates, campaign trackers, and store-wise allocations. Analyzed online and offline sales data including top and bottom sellers, size and color stock mix, and MOQ size splits. Led a growth identification project for Adidas Originals DTC offline platform focusing on footprint expansion, increasing women’s share of business, and driving premiumization.

Buying & Merchandising Intern at Marks & Spencer Reliance India Pvt. Ltd.

April 30, 2021 - July 17, 2025

Graduation project focused on increasing activewear contribution at M&S. Analyzed online and offline sales data, competition mapping, trends study, and provided suggestions on inventory transfer and monetization techniques such as display ads and search keyword bidding.