Thandie Sibanda
Hi, I'm Thandie Sibanda, a passionate journalist and social media specialist focusing on music, sports, and culture.
About
Hi, I’m Thandie Sibanda, a passionate journalist and social media specialist focusing on music, sports, and culture. I’ve worked with major brands like Adidas Running, Vodafone, McLaren, and Netflix, managing campaigns and social media strategies that truly engage audiences. I love creating content that connects people and tells vibrant stories.
With experience across various platforms, including TikTok, Instagram, and LinkedIn, I’m dedicated to building dynamic social communities and managing editorial strategies that make a difference. Whether I’m coordinating influencer marketing or leading media strategies, my goal is to blend creativity with insight to achieve outstanding results.
- 7 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Consumer Goods
- Retail
- Professional Services
Work experience· 12 roles
Heading social across footwear and luxury apparel accounts on Instagram, TikTok, and Facebook. Managing community, guiding photoshoots for AW24 collection, handling paid influencer marketing, and building brand tone of voice for luxury sector across US, UK, and EU markets.
Heading social across NFL London Games’ TikTok and Instagram channels, including for teams like New York Giants, Minnesota Vikings, Chicago Bears, and Jacksonville Jaguars.
Heading social across LinkedIn and Instagram for Race For Diversity.
Education
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