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Hi, I'm Thandie Sibanda, a passionate journalist and social media specialist focusing on music, sports, and culture. I've worked with major brands like Adidas Running, Vodafone, McLaren, and Netflix, managing campaigns and social media strategies that truly engage audiences. I love creating content that connects people and tells vibrant stories. With experience across various platforms, including TikTok, Instagram, and LinkedIn, I’m dedicated to building dynamic social communities and managing editorial strategies that make a difference. Whether I’m coordinating influencer marketing or leading media strategies, my goal is to blend creativity with insight to achieve outstanding results.…Hi, I'm Thandie Sibanda, a passionate journalist and social media specialist focusing on music, sports, and culture. I've worked with major brands like Adidas Running, Vodafone, McLaren, and Netflix, managing campaigns and social media strategies that truly engage audiences. I love creating content that connects people and tells vibrant stories. With experience across various platforms, including TikTok, Instagram, and LinkedIn, I’m dedicated to building dynamic social communities and managing editorial strategies that make a difference. Whether I’m coordinating influencer marketing or leading media strategies, my goal is to blend creativity with insight to achieve outstanding results.

Thandie Sibanda

Social Media Manager, Writer, Presenter, +1

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Hi, I'm Thandie Sibanda, a passionate journalist and social media specialist focusing on music, sports, and culture. I've worked with major brands like Adidas Running, Vodafone, McLaren, and Netflix, managing campaigns and social media strategies that truly engage audiences. I love creating content that connects people and tells vibrant stories. With experience across various platforms, including TikTok, Instagram, and LinkedIn, I’m dedicated to building dynamic social communities and managing editorial strategies that make a difference. Whether I’m coordinating influencer marketing or leading media strategies, my goal is to blend creativity with insight to achieve outstanding results.…Hi, I'm Thandie Sibanda, a passionate journalist and social media specialist focusing on music, sports, and culture. I've worked with major brands like Adidas Running, Vodafone, McLaren, and Netflix, managing campaigns and social media strategies that truly engage audiences. I love creating content that connects people and tells vibrant stories. With experience across various platforms, including TikTok, Instagram, and LinkedIn, I’m dedicated to building dynamic social communities and managing editorial strategies that make a difference. Whether I’m coordinating influencer marketing or leading media strategies, my goal is to blend creativity with insight to achieve outstanding results.

Available to hire

Hi, I’m Thandie Sibanda, a passionate journalist and social media specialist focusing on music, sports, and culture. I’ve worked with major brands like Adidas Running, Vodafone, McLaren, and Netflix, managing campaigns and social media strategies that truly engage audiences. I love creating content that connects people and tells vibrant stories.

With experience across various platforms, including TikTok, Instagram, and LinkedIn, I’m dedicated to building dynamic social communities and managing editorial strategies that make a difference. Whether I’m coordinating influencer marketing or leading media strategies, my goal is to blend creativity with insight to achieve outstanding results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Writer / Social Media Assistant at Motorsport UK

January 1, 2024 - Present

Heading social across LinkedIn and Instagram for Race For Diversity.

Social Media / Presenter at NFL London

January 1, 2024 - Present

Heading social across NFL London Games’ TikTok and Instagram channels for teams including the New York Giants, Minnesota Vikings, Chicago Bears, and Jacksonville Jaguars.

Senior Social Media Manager and Sport Editor at We Are Social

June 30, 2023 - July 17, 2025

Overseeing campaigns around sports, lifestyle, music and beauty for brands like Adidas Running, Vodafone, Gulf Oil, McLaren, Tinder app, Starbucks, Netflix and Amazon Music, NO7 beauty and skincare products. Managed celebrity social accounts including Steff London and Becky Hill for Pepsi Max Euros 2022. Coordinated a three-year editorial strategy for Starbucks apps. Served as Tinder Uni and Tinder AO Editorial Strategist and media strategist for Netflix's Break Point and Drive to Survive among others.

Drinks and Travel Marketing Journalist at Global Data

December 31, 2020 - July 17, 2025

Published 6 stories a day to deadlines for national newspapers and online. Explored European travel and drinks brands while analyzing exclusive data and marketing research around drinks trends in Europe.

Social Media Manager at Mallet London

January 1, 2024 - Present

Heading social across Mallet London’s footwear and luxury apparel accounts including Instagram, TikTok, and Facebook. Managed community across all social channels, guided photoshoots across the AW24 collection, handled paid influencer marketing, and built the tone of voice of the brand to meet the luxury sector. Covered US, UK, and EU markets.

Editor-in-Chief at Brand Advance Company

June 30, 2022 - July 17, 2025

Led Chapter Z Magazine & Gen B magazine from March 2020 to June 2022. Increased website clicks by 40% within six months by managing critical accounts in diverse media and serving as both editor and writer with an international editorial team. Managed a global team of writers across LGBTQ+ and Black editorials.

Showbiz Writer at Reach PLC The Daily Star Online

March 31, 2019 - July 17, 2025

Planned various campaigns for numerous British clients across TV and music. Worked in showbiz PR including red carpet training and large events such as NTA's and Capital Xtra's Jingle Bell Ball. Published 6 stories a day to deadline for national newspapers and online.

Writer / Social Media Assistant at Motorsport UK

January 1, 2024 - Present

Heading social across LinkedIn and Instagram for Race For Diversity.

Social Media / Presenter at NFL LONDON

January 1, 2024 - Present

Heading social across NFL London Games’ TikTok and Instagram channels, including for teams like New York Giants, Minnesota Vikings, Chicago Bears, and Jacksonville Jaguars.

Senior Social Media Manager and Sport Editor at WE ARE SOCIAL

June 30, 2023 - July 17, 2025

Overseeing campaigns around sports, lifestyle, music, and beauty. Managed accounts and coordinated editorial strategies for brands including Adidas Running, Vodafone, Gulf Oil, McLaren, Tinder app, Starbucks, Netflix, and Amazon Music. Managed celebrity social accounts, coordinated Starbucks apps editorial strategy, and strategized social for Gulf Oil International and McLaren F1.

Drinks and Travel Marketing Journalist at GLOBAL DATA

December 31, 2020 - July 17, 2025

Published 6 stories daily to deadline for national newspapers and online. Focused on European travel exploring drinks brands and exclusive data and marketing research around drinks trends in Europe.

Social Media Manager at Mallet London

January 1, 2024 - Present

Heading social across footwear and luxury apparel accounts on Instagram, TikTok, and Facebook. Managing community, guiding photoshoots for AW24 collection, handling paid influencer marketing, and building brand tone of voice for luxury sector across US, UK, and EU markets.