Available to hire
Hi, I’m Alia Asghar, a highly analytical and results-driven Digital Marketer with over 3 years of experience. I specialize in developing and executing comprehensive digital strategies that drive measurable growth. I have a strong background in leveraging AI insights and managing diverse campaigns across social media, SEO, SEM, and content marketing.
I enjoy leading teams and collaborating cross-functionally to boost engagement, traffic, conversions, and revenue. I’m passionate about using data-driven approaches to optimize marketing effectiveness and am excited to bring my expertise to a dynamic and growth-focused organization in London.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Beginner
Beginner
Work Experience
Digital Marketer at Blastness
July 31, 2025 - July 17, 2025Contributed to the market entry and promotion of an innovative booking system, focusing on data-informed user acquisition strategies. Assisted in leveraging AI-driven insights to develop targeted digital campaigns, significantly increasing audience engagement and reach. Supported diverse digital marketing initiatives, including strategic content creation and social media management, to enhance brand visibility and market penetration. Conducted in-depth analysis of campaign performance data to identify key optimization opportunities and improve overall marketing effectiveness.
Digital Marketer at Blastness
July 31, 2025 - July 17, 2025Contributed to the market entry and promotion of an innovative booking system, focusing on data-informed user acquisition strategies. Assisted in leveraging AI-driven insights to develop targeted digital campaigns, significantly increasing audience engagement and reach. Supported diverse digital marketing initiatives, including strategic content creation and social media management, to enhance brand visibility and market penetration. Conducted in-depth analysis of campaign performance data to identify key optimization opportunities and improve overall marketing effectiveness.
Digital Marketing Executive at SyncWell
January 31, 2025 - July 17, 2025Successfully managed and motivated a team of 7 digital marketing professionals, leading to a 40% boost in social media engagement. Implemented advanced data analytics tools across iOS and Android platforms, enabling precise tracking of user behaviour and identifying critical conversion bottlenecks, which resulted in a 15% increase in overall app downloads within three months. Developed and executed targeted, data-driven social media campaigns that significantly increased brand awareness and app downloads globally. Collaborated effectively with cross-functional product and tech teams to improve overall user experience, directly contributing to increased app retention rates.
Digital Marketing Executive at SyncWell
January 31, 2025 - July 17, 2025Successfully managed and motivated a team of 7 digital marketing professionals, leading to a 40% boost in social media engagement. Implemented advanced data analytics tools across iOS and Android platforms, enabling precise tracking of user behaviour and identifying critical conversion bottlenecks, which resulted in a 15% increase in overall app downloads within three months. Developed and executed targeted, data-driven social media campaigns that significantly increased brand awareness and app downloads globally. Collaborated effectively with cross-functional product and tech teams to improve overall user experience, directly contributing to increased app retention rates.
Social Media Specialist at IIDE
March 31, 2024 - July 17, 2025Expertly managed comprehensive social media and Google Ads campaigns, yielding a 15% increase in website traffic and an impressive 32% increase in qualified lead generation. Developed and curated engaging, SEO-optimized content for the company blog, directly leading to increased organic blog traffic and reader engagement. Collaborated closely with the design team to conceptualize and produce over 50 eye-catching viral reels, achieving a significant uptick in engagement metrics and successfully attracting new followers across all social media platforms.
Social Media Specialist at IIDE
March 31, 2024 - July 17, 2025Expertly managed comprehensive social media and Google Ads campaigns, yielding a 15% increase in website traffic and an impressive 32% increase in qualified lead generation. Developed and curated engaging, SEO-optimized content for the company blog, directly leading to increased organic blog traffic and reader engagement. Collaborated closely with the design team to conceptualize and produce over 50 eye-catching viral reels, achieving a significant uptick in engagement metrics and successfully attracting new followers across all social media platforms.
Wordpress Developer at 01 Object Software House (Pakistan)
December 31, 2023 - July 17, 2025Contributed significantly to content creation for client websites and blogs, improving content quality and enhancing brand messaging effectiveness. Monitored and analyzed marketing campaign performance using tools like Google Analytics, providing actionable insights for strategic adjustments. Managed and optimized social media platforms (Facebook, Instagram, LinkedIn), increasing audience engagement and community growth. Developed and customized high-performance WordPress themes and plugins using Divi and WPBakery, implementing custom code for enhanced functionality. Optimized client websites for SEO, including meta tags, schema markup, and on-page techniques to improve rankings and visibility. Enhanced website speed and performance focusing on Google's Core Web Vitals. Improved site architecture, internal linking, and navigation for better UX and SEO. Customized WooCommerce stores to streamline product pages and checkout, increasing conversions. Implemented security measures, backups,
Wordpress Developer at 01 Object Software House
December 31, 2023 - July 17, 2025Developed and customized high-performance WordPress themes and plugins for multiple clients using advanced page builders (Divi, WPBakery), implementing custom code for enhanced functionality and user experience. Strategically optimized client websites for SEO, including comprehensive meta tag optimization, schema markup implementation, and on-page optimization techniques to achieve improved search engine rankings and organic visibility. Significantly improved website speed and performance, focusing on Google's Core Web Vitals and implementing strategies for faster loading times, enhancing user satisfaction. Enhanced site architecture, internal linking strategies, and structured URLs to create intuitive navigation and improve both user experience and search engine crawlability. Customized and optimized WooCommerce stores, streamlining product pages and checkout processes, directly leading to higher conversion rates for e-commerce clients. Implemented robust security measures, regular ba
Marketing Intern at MB Studio
December 31, 2022 - July 17, 2025Contributed significantly to content creation for client websites and blogs, improving content quality and enhancing brand messaging effectiveness. Monitored and analyzed marketing campaign performance using industry-standard tools like Google Analytics, providing actionable insights that informed strategic adjustments for improved results. Managed and optimized social media platforms (Facebook, Instagram, LinkedIn), successfully increasing audience engagement and fostering community growth.
Marketing Intern at MB Studio
December 31, 2022 - July 17, 2025Contributed significantly to content creation for client websites and blogs, improving content quality and enhancing brand messaging effectiveness. Monitored and analyzed marketing campaign performance using industry-standard tools like Google Analytics, providing actionable insights that informed strategic adjustments for improved results. Managed and optimized social media platforms (Facebook, Instagram, LinkedIn), successfully increasing audience engagement and fostering community growth.
Education
MBA at University of West Scotland (London Campus)
January 1, 2025 - December 31, 2026MBA at GCUF
January 1, 2020 - December 31, 2022ADP Computer Science at Pakistan
January 1, 2020 - December 31, 2022MBA at University of West Scotland (London Campus)
January 1, 2025 - December 31, 2026MBA at GCUF
January 1, 2020 - December 31, 2022ADP at Computer Science (Pakistan)
January 1, 2020 - December 31, 2022Qualifications
Certification as an Instagram Essential
January 11, 2030 - July 17, 2025Certification as a Freelancer (Digiskill)
January 11, 2030 - July 17, 2025Letter of Appreciation
January 11, 2030 - July 17, 2025Certification as an Intern
January 11, 2030 - July 17, 2025Certification as an Instagram Essential
January 1, 2020 - December 31, 2020Certification as a Freelancer (Digiskill)
January 1, 2020 - December 31, 2020Letter of Appreciation
January 1, 2024 - December 31, 2024Certification as an Intern
January 1, 2022 - December 31, 2022Industry Experience
Software & Internet, Travel & Hospitality, Healthcare, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Beginner
Beginner
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