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Hi, I'm Mark MacLeod, a senior product design leader with over 15 years of experience driving UX strategy and leading design teams across B2B SaaS and e-commerce platforms. I specialize in building scalable design systems, integrating AI/ML into user experiences, and managing cross-functional teams to deliver consistent, accessible, and innovative digital products. I have a passion for blending design thinking with data-driven insights to create impactful user experiences that align with business goals. Whether leading a team of designers or collaborating with product, marketing, and development teams, I always aim to inspire a design-first mindset that puts users at the center of everything we build.…Hi, I'm Mark MacLeod, a senior product design leader with over 15 years of experience driving UX strategy and leading design teams across B2B SaaS and e-commerce platforms. I specialize in building scalable design systems, integrating AI/ML into user experiences, and managing cross-functional teams to deliver consistent, accessible, and innovative digital products. I have a passion for blending design thinking with data-driven insights to create impactful user experiences that align with business goals. Whether leading a team of designers or collaborating with product, marketing, and development teams, I always aim to inspire a design-first mindset that puts users at the center of everything we build.

Mark MacLeod

Product Designer, UX Designer, Designer, +2

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Hi, I'm Mark MacLeod, a senior product design leader with over 15 years of experience driving UX strategy and leading design teams across B2B SaaS and e-commerce platforms. I specialize in building scalable design systems, integrating AI/ML into user experiences, and managing cross-functional teams to deliver consistent, accessible, and innovative digital products. I have a passion for blending design thinking with data-driven insights to create impactful user experiences that align with business goals. Whether leading a team of designers or collaborating with product, marketing, and development teams, I always aim to inspire a design-first mindset that puts users at the center of everything we build.…Hi, I'm Mark MacLeod, a senior product design leader with over 15 years of experience driving UX strategy and leading design teams across B2B SaaS and e-commerce platforms. I specialize in building scalable design systems, integrating AI/ML into user experiences, and managing cross-functional teams to deliver consistent, accessible, and innovative digital products. I have a passion for blending design thinking with data-driven insights to create impactful user experiences that align with business goals. Whether leading a team of designers or collaborating with product, marketing, and development teams, I always aim to inspire a design-first mindset that puts users at the center of everything we build.

Available to hire

Hi, I’m Mark MacLeod, a senior product design leader with over 15 years of experience driving UX strategy and leading design teams across B2B SaaS and e-commerce platforms. I specialize in building scalable design systems, integrating AI/ML into user experiences, and managing cross-functional teams to deliver consistent, accessible, and innovative digital products.

I have a passion for blending design thinking with data-driven insights to create impactful user experiences that align with business goals. Whether leading a team of designers or collaborating with product, marketing, and development teams, I always aim to inspire a design-first mindset that puts users at the center of everything we build.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Product Design Manager at BT Group

December 31, 2025 - July 17, 2025

Led design strategy for digital experiences across consumer, SoHo, SME, and Corporate segments. Managed a 12-person content and design team, fostering a data-driven decision-making culture. Championed a design-first mindset across Brand, CX, Digital, and Product teams. Designed AI-driven guided buying journeys with ML recommendations to improve conversion rates. Championed WCAG accessibility compliance and piloted accessibility annotations ensuring comprehensive developer handover. Achieved a 30% increase in broadband 'buy' journey conversions via Ofcom compliance project.

UX Chapter Lead at Gamma Telecom

December 31, 2024 - July 17, 2025

Defined UX strategy enhancing business maturity across design teams managing 8 platforms for B2C and B2B markets. Led a cross-functional team of 10 specialists, established scalable design systems ensuring consistency and efficiency. Led AI project for Tier 1 Automated Support, designing natural dialogue flows and collaborating with NLP specialists to improve resolution times and reflect real user needs. Advocated Voice of Customer insights, standardizing CX research across product development. Implemented professional development and learning frameworks.

Product Design Lead at MaxContact

December 31, 2022 - July 17, 2025

Owned complete design process across product lifecycle for enterprise contact centre applications. Designed ML-powered agent assist tools and AI sentiment analysis for call and chat workflows enabling real-time interventions and targeted QA checking. Established a bespoke design system ensuring consistency and scalability. Created interactive system tours and contextual walkthroughs pre-empting need for Digital Adoption Platforms (DAP). Conducted qualitative and quantitative user research, developed lo-fi prototypes for rapid UX validation.

Product & Design Manager at Olivex Ltd

December 31, 2020 - July 17, 2025

Set strategic vision for ERP SaaS platform and consumer native mobile applications for global health and fitness franchising. Defined and executed product roadmaps aligning franchise needs with SaaS trends. Managed in-house and offshore delivery resources promoting agile workflows across distributed teams. Bridged technical and commercial teams ensuring alignment on scope and delivery. Maintained international client relationships and led post-launch iteration for continuous improvement.