I am a creative and results-driven digital media professional with hands-on experience in content creation, social media management, and visual storytelling. I excel at producing engaging marketing videos, managing online platforms, and crafting multimedia campaigns that connect with diverse audiences. I’ve demonstrated success growing digital engagement through short-form video content and social media storytelling—posting 10+ articles with over 500 subscribers and 11,000+ views in total; accumulating over 5,000 views across four short videos; and leading community growth projects with measurable results. I’m passionate about blending creativity, strategy, and analytics to strengthen brand identity and audience engagement.

Xiaoyu Feng

I am a creative and results-driven digital media professional with hands-on experience in content creation, social media management, and visual storytelling. I excel at producing engaging marketing videos, managing online platforms, and crafting multimedia campaigns that connect with diverse audiences. I’ve demonstrated success growing digital engagement through short-form video content and social media storytelling—posting 10+ articles with over 500 subscribers and 11,000+ views in total; accumulating over 5,000 views across four short videos; and leading community growth projects with measurable results. I’m passionate about blending creativity, strategy, and analytics to strengthen brand identity and audience engagement.

Available to hire

I am a creative and results-driven digital media professional with hands-on experience in content creation, social media management, and visual storytelling. I excel at producing engaging marketing videos, managing online platforms, and crafting multimedia campaigns that connect with diverse audiences. I’ve demonstrated success growing digital engagement through short-form video content and social media storytelling—posting 10+ articles with over 500 subscribers and 11,000+ views in total; accumulating over 5,000 views across four short videos; and leading community growth projects with measurable results. I’m passionate about blending creativity, strategy, and analytics to strengthen brand identity and audience engagement.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Video Producer (Freelance) at Rudy's Pizza Napoletana
May 1, 2025 - Present
Filmed and edited internal training videos demonstrating new menu specials, enabling chefs across locations to adopt consistent preparation methods. Aligned visuals with brand identity by incorporating Rudy's signature colors and fonts.
Filmmaker at University of Sheffield / Traditional Tales, Untraditionally Told Project
April 30, 2025 - July 17, 2025
Filmed workshops using devices like Gimbal Stabilizer and Osmo Pocket 3; captured video and photo assets for educational use. Edited thematic videos with CapCut, Final Cut Pro, and Adobe Express for online sharing. Assisted in the creation of the website through Google Site to host project films and teaching resources, supporting teachers and librarians in promoting inclusive, multilingual storytelling in schools and libraries.
Digital Media Production Assistant at University of Sheffield / Maker {Futures}
July 31, 2024 - July 17, 2025
Produced and edited instructional videos showcasing practical and digital skills (e.g. woodworking, simple circuits, app-based tools) to support primary and early years teachers in integrating maker activities into their teaching.
Communication Project Leader at FoodCycle
September 30, 2023 - July 17, 2025
Managed and grew the “FoodCycle East Midlands” Facebook page, increasing post reach to 7K and engagement to 1K. Designed event visuals with Canva, coordinated posts, and nurtured a responsive online community.
Filming and Digital Media Content Creator at University of Sheffield / STEP Forward Project
October 1, 2025 - November 11, 2025
Filming and editing interviews, workshops, and classroom activities, capturing children, teachers, engineers, and students in action. Creating a 3–4 minute project documentary, short social media clips (30–60 sec), and an advertisement video encouraging schools to participate. Delivering five engineer introduction videos for use in lesson resources. Applying expert knowledge of filming, editing, and digital storytelling to create high-quality media content for schools and online platforms.
Video Producer (Freelance) at Rudy's Pizza Napoletana
October 1, 2025 - October 1, 2025
Filmed and edited internal training videos demonstrating new menu specials, enabling chefs across locations to adopt consistent preparation methods. Aligned visuals with brand identity by incorporating Rudy's signature colors and fonts.
Filmmaker at University of Sheffield / Traditional Tales, Untraditionally Told Project
April 1, 2025 - April 1, 2025
Filmed and photographed workshops in schools and libraries using diverse devices such as Osmo Pocket 3, Mini Wireless Microphone and gimbal stabilisers. Edited educational videos with CapCut, Final Cut Pro, and Adobe Express for online learning. Helped build and maintain a Google Site hosting project films and teaching materials to support multilingual storytelling initiatives, applying creative and technical expertise to enhance usability and presentation.
Digital Media Production Assistant at Maker{Futures}
July 1, 2024 - July 1, 2024
Created, filmed and edited educational video content demonstrating practical and digital skills such as woodworking, simple electrical circuits, and app-based digital tools. Developed resources aimed at primary and early years teachers, helping them integrate more maker activities into their curriculum. Ensured consistent quality and accessibility across digital materials.

Education

Master's at University of Sheffield
September 1, 2023 - September 30, 2024
Bachelor's at University of Nottingham
September 1, 2021 - June 30, 2023
Bachelor's at University of Nottingham Ningbo China
September 1, 2019 - June 30, 2021
BA(Hons) English Language and Applied Linguistics at University of Nottingham Ningbo China
September 1, 2019 - June 1, 2021
MA Global Journalism at University of Sheffield
September 1, 2023 - September 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Retail