I'm a results-driven Digital Marketing professional with IT expertise. I'm skilled in brand growth, SEO, social media, content marketing, and data-driven strategies, delivering measurable ROI and business success. I'm adept at streamlining operations, enhancing IT infrastructure, and aligning technology with business objectives. I'm a strategic thinker and collaborative leader, committed to innovation, efficiency, and long-term resilience. I'm passionate about implementing creative solutions that exceed expectations and drive sustainable growth in a competitive digital landscape.

Okai Papa Nii Ayi

I'm a results-driven Digital Marketing professional with IT expertise. I'm skilled in brand growth, SEO, social media, content marketing, and data-driven strategies, delivering measurable ROI and business success. I'm adept at streamlining operations, enhancing IT infrastructure, and aligning technology with business objectives. I'm a strategic thinker and collaborative leader, committed to innovation, efficiency, and long-term resilience. I'm passionate about implementing creative solutions that exceed expectations and drive sustainable growth in a competitive digital landscape.

Available to hire

I’m a results-driven Digital Marketing professional with IT expertise. I’m skilled in brand growth, SEO, social media, content marketing, and data-driven strategies, delivering measurable ROI and business success.

I’m adept at streamlining operations, enhancing IT infrastructure, and aligning technology with business objectives. I’m a strategic thinker and collaborative leader, committed to innovation, efficiency, and long-term resilience. I’m passionate about implementing creative solutions that exceed expectations and drive sustainable growth in a competitive digital landscape.

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Language

English
Advanced

Work Experience

Digital Marketing Specialist / Graphic Designer / Telemarketer at Trip Time Consult
January 1, 2025 - Present
Managed social media accounts and digital marketing campaigns while creating content for online platforms including videos, graphics, and articles. Developed and implemented media strategies; conducted SEO and keyword optimization; managed paid ad campaigns such as Google Ads and Facebook/Meta Ads; maintained brand consistency across digital channels. Built and nurtured leads through targeted campaigns, engaged with online communities, and tracked KPIs delivering regular performance reports to stakeholders. As a telemarketer, made outbound calls, explained services, maintained lead database, achieved sales targets, and provided strong customer service. As a graphic designer, created visual designs for digital and print media; ensured brand consistency; used tools such as Adobe Photoshop, Illustrator, InDesign, and Canva to produce marketing materials.
Operations Associate at Motion Bee Studio
December 31, 2024 - July 17, 2025
Coordinated and delivered marketing campaigns on schedule, enhancing client satisfaction and retention. Designed and implemented social media calendars to optimize brand visibility and audience interaction. Instituted a quality assurance checklist to improve deliverable quality. Streamlined vendor communications to reduce delays and enhance vendor satisfaction. Developed client-tailored proposals increasing contract acquisitions. Led a cross-functional team improving productivity and reducing turnover. Revamped social media strategy, significantly increasing engagement rates and audience growth.
Digital Marketer / Information Technology Officer at Manya Krobo Rural Bank PLC
October 31, 2023 - July 17, 2025
Designed and created content that generated leads for marketing campaigns, producing graphical and videographic materials for social media which boosted engagement. Analyzed customer behavior optimizing product offerings to increase conversions. Ensured brand messaging consistency across marketing channels. Managed network infrastructure improving connectivity and reducing downtime; installed and configured software and hardware; upgraded antivirus software maintaining security; troubleshot technical issues reducing resolution times; maintained system and data integrity; upgraded systems with latest models; diagnosed and solved hardware/software faults and replaced hardware where necessary to minimize costs.
Information Technology Officer at Manya Krobo Rural Bank PLC
August 1, 2022 - October 1, 2023
Managed network infrastructure, improved connectivity and reduced downtime; installed and configured software and hardware for optimal performance; upgraded antivirus software and maintained security; troubleshot issues, reducing resolution time; ensured data integrity and safeguarded assets; upgraded systems with updated models to keep technology current.
Digital Marketer at Manya Krobo Rural Bank PLC
August 1, 2022 - October 1, 2023
Designed and created content that generated more leads for targeted marketing campaigns; produced graphical and videographic content for social media campaigns; analyzed customer behavior to optimize product offerings and increase conversion rates; ensured brand messaging consistency across marketing channels; led campaigns promoting products.
Information Technology Instructor (Internship) at Krobo Girls Presbyterian Senior High School
April 30, 2022 - July 17, 2025
Delivered instruction, explained IT concepts, and facilitated student learning; promoted positive classroom environment; adapted instruction to diverse learning styles; designed and administered assessments; encouraged student participation, critical thinking, and problem-solving skills.
Information Technology Instructor (Internship) at Krobo Girls Presbyterian Senior High School
August 1, 2021 - April 1, 2022
Delivered instruction, explained concepts, facilitated learning in IT; provided knowledge and skills for student success; maintained productive classroom environment and adapted instruction to diverse needs.
Digital Marketing Specialist / Graphic Designer / Telemarketer at Trip Time Consult
January 1, 2015 - Present
Managed social media accounts and digital marketing campaigns; created content for online platforms; developed and implemented media strategies; monitored engagement and analyzed media performance metrics; managed social media platforms and online engagement; created and curated content for web, email, and social media; conducted SEO and keyword optimization; managed paid ad campaigns (Google Ads, Facebook/Meta Ads); maintained brand consistency; built and nurtured leads; engaged with online communities and responded to customer inquiries; tracked KPIs and delivered regular performance reports to stakeholders.

Education

BSc. Information and Communication Technology at University of Education Winneba
January 1, 2018 - December 31, 2022
High School Diploma at Krobo Girls Presbyterian Senior High School
August 1, 2021 - April 30, 2022
BSc Information and Communication Technology at University of Education Winneba
January 1, 2018 - January 1, 2022

Qualifications

Essentials Of Digital Marketing and Leads Generation
October 1, 2023 - October 31, 2023
Certified in Cybersecurity (CC) ISC2
July 1, 2024 - July 31, 2024
Google Digital Marketing & E-commerce Specialization
January 1, 2025 - January 31, 2025
Google Ads creative certification
January 1, 2025 - January 31, 2025
Google Analytics Certification
January 1, 2025 - January 31, 2025
Essentials Of Digital Marketing and Leads Generation
October 1, 2023 - January 13, 2026
Certified In Cybersecurity (CC) ISC2
July 1, 2024 - January 13, 2026
Google Digital Marketing & E-commerce
January 1, 2025 - January 13, 2026
Google Ads Creative Certification
January 1, 2025 - January 13, 2026
Google Analytics Certification
January 1, 2025 - January 13, 2026

Industry Experience

Financial Services, Education, Professional Services, Media & Entertainment, Travel & Hospitality, Software & Internet, Retail