I am a Salesforce Admin & Developer with over 5 years of experience driving business efficiency and growth through custom CRM solutions. I specialize in Sales Cloud, Service Cloud, and development using Apex, Lightning Components, and process automation. I also build functional and affordable websites targeted at entrepreneurs and small businesses, delivering measurable results to enhance customer experience and optimize operations. I enjoy collaborating with diverse teams to align technical solutions with business goals, ensuring data integrity, and supporting users to maximize Salesforce's value. My background includes consulting for various U.S. clients and working with companies in Argentina and the USA, building scalable and user-friendly digital experiences.

Alex González Graterol

I am a Salesforce Admin & Developer with over 5 years of experience driving business efficiency and growth through custom CRM solutions. I specialize in Sales Cloud, Service Cloud, and development using Apex, Lightning Components, and process automation. I also build functional and affordable websites targeted at entrepreneurs and small businesses, delivering measurable results to enhance customer experience and optimize operations. I enjoy collaborating with diverse teams to align technical solutions with business goals, ensuring data integrity, and supporting users to maximize Salesforce's value. My background includes consulting for various U.S. clients and working with companies in Argentina and the USA, building scalable and user-friendly digital experiences.

Available to hire

I am a Salesforce Admin & Developer with over 5 years of experience driving business efficiency and growth through custom CRM solutions. I specialize in Sales Cloud, Service Cloud, and development using Apex, Lightning Components, and process automation. I also build functional and affordable websites targeted at entrepreneurs and small businesses, delivering measurable results to enhance customer experience and optimize operations.

I enjoy collaborating with diverse teams to align technical solutions with business goals, ensuring data integrity, and supporting users to maximize Salesforce’s value. My background includes consulting for various U.S. clients and working with companies in Argentina and the USA, building scalable and user-friendly digital experiences.

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Experience Level

Intermediate
Intermediate
Intermediate

Work Experience

Salesforce Administrator (Independent Consultant)
January 1, 2024 - July 17, 2025
Managed and optimized multiple Salesforce Clouds including Sales Cloud, Service Cloud, Experience Cloud, and Data Cloud to improve business operations and customer service for clients across the U.S. Responsible for Salesforce administration such as custom objects, flows, validation rules, dashboards, and reports. Implemented and maintained Sales Cloud to streamline lead management and sales pipeline visibility. Configured Service Cloud features to enhance service team efficiency and managed Experience Cloud portals to enable self-service and secure collaboration. Utilized Data Cloud to unify customer data for better insights and managed user access and security models. Collaborated closely with developers and stakeholders to align technical solutions with business needs.
Salesforce Administrator at Prosumia
December 31, 2022 - July 17, 2025
Administrated and optimized Salesforce platform including Sales Cloud, Service Cloud, and Tableau to support recruitment and employer branding operations. Managed workflows, custom objects, validation rules, campaigns, dashboards, and reports. Designed data models aligned with business architecture. Implemented new features such as custom fields, flows, process automation, and email templates. Handled user roles, profiles, permission sets and ensured data integrity. Oversaw sandbox-to-production deployments, resolving integration issues and validating functionalities. Monitored data quality and system performance and collaborated with teams to define requirements and train users on Salesforce best practices.
Salesforce Developer at Tres Astronautas
June 1, 2022 - July 17, 2025
Designed and developed digital experiences in Experience Cloud by building customer portals tailored to clients’ businesses. Developed Lightning Components, Apex, Visualforce, and Lightning Web Components. Participated in Agile development cycles collaborating with cross-functional teams. Worked closely with UX/UI designers to convert designs into functional front-end experiences. Enhanced user engagement through improved navigation, access control, and automation flows. Conducted functional testing and supported deployments to sandbox and production environments.
Salesforce Developer (Salesforce Industries) at IBM
March 1, 2022 - July 17, 2025
Contributed to the migration of legacy systems to Salesforce Industries (Vlocity) for Telecom Argentina. Developed components to digitize and streamline payment workflows using Apex, Omniscripts, DataRaptors, and FlexCards. Participated in technical design and implementation of complex business processes in an Agile environment. Created automated unit tests and supported functional testing. Collaborated with business analysts and QA teams to validate requirements and improve performance and maintainability.
Salesforce Developer (Sales Cloud) at Ollie Ventures
September 1, 2021 - July 17, 2025
Focused on Sales Cloud development for a tech startup, building custom features with Apex, Triggers, SOQL, and Aura Components to support sales operations. Customized CRM to streamline the sales cycle and improve opportunity conversion. Automated repetitive tasks using Process Builder and Flows. Designed dashboards and reports for real-time sales visibility. Configured page layouts, validation rules, and user permissions ensuring optimal user experience. Provided support and guidance during rollout of new features.
Junior Salesforce Developer (Sales & Service Cloud) at Quiena Inversiones
July 1, 2021 - July 17, 2025
Developed and configured Salesforce Sales Cloud and Service Cloud solutions to enhance sales and customer service efficiency. Built Apex and Visualforce features including triggers and controller extensions for automation. Maintained Salesforce processes, configured custom objects, validation rules, and process automation. Designed and executed unit test plans and supported integration efforts to enable a 360° customer view. Collaborated with analysts and operations teams to translate business requirements into technical solutions.

Education

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Qualifications

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Industry Experience

Software & Internet, Telecommunications, Professional Services, Financial Services