I am a passionate Creative Strategist and Graphic Design Specialist with several years of experience in writing compelling stories that connect brands with consumers. I enjoy working on customer-centric digital strategies that drive brand engagement and rely heavily on data-backed insights to optimize outcomes. Over the years, I've honed my skills in content strategy, social media management, website design, and UX/UI design. I thrive in collaborative environments and have experience working with diverse teams across multiple industries including consumer goods, education, and nonprofit sectors. I focus on creating engaging visual content and user-centric digital experiences that align with brand goals and resonate with target audiences.

Kayden Tran

I am a passionate Creative Strategist and Graphic Design Specialist with several years of experience in writing compelling stories that connect brands with consumers. I enjoy working on customer-centric digital strategies that drive brand engagement and rely heavily on data-backed insights to optimize outcomes. Over the years, I've honed my skills in content strategy, social media management, website design, and UX/UI design. I thrive in collaborative environments and have experience working with diverse teams across multiple industries including consumer goods, education, and nonprofit sectors. I focus on creating engaging visual content and user-centric digital experiences that align with brand goals and resonate with target audiences.

Available to hire

I am a passionate Creative Strategist and Graphic Design Specialist with several years of experience in writing compelling stories that connect brands with consumers. I enjoy working on customer-centric digital strategies that drive brand engagement and rely heavily on data-backed insights to optimize outcomes. Over the years, I’ve honed my skills in content strategy, social media management, website design, and UX/UI design.

I thrive in collaborative environments and have experience working with diverse teams across multiple industries including consumer goods, education, and nonprofit sectors. I focus on creating engaging visual content and user-centric digital experiences that align with brand goals and resonate with target audiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Social Media and Marketing Specialist at EduHaus
June 1, 2025 - Present
Designed and implemented visual content for Instagram and LinkedIn focusing on STEM diversity to increase engagement. Coordinated weekly content calendars and wrote engaging captions and blog-style posts with strong UX writing. Supported the development of visual story campaigns for the EduHaus website while ensuring accessibility standards in designs. Collaborated remotely with a multidisciplinary team using tools like Google Suite, Canva, and Notion.
Social Media and Marketing Specialist at EduHaus
June 1, 2025 - Present
Designed and implemented visual content for Instagram and LinkedIn to promote STEM diversity and increased weekly engagement. Coordinated weekly content calendars to align with project goals and community storytelling themes. Wrote clear, engaging captions and blog-style posts with strong UX writing and nonprofit communication tone. Supported a visual story campaign for the EduHaus website collaborating with a cross-functional remote team. Applied accessibility standards and visual best practices to ensure readability and inclusiveness. Gained experience with Google Suite, Canva, and Notion for digital organization and collaboration.
Social Media and Marketing Specialist at EduHaus
June 1, 2025 - Present
Designed and implemented visual content for Instagram and LinkedIn to promote STEM diversity, boosting weekly engagement. Coordinated content calendars aligned with project goals and crafted engaging captions and blog posts with strong UX writing and nonprofit communication tone. Collaborated remotely on a visual story campaign, applied accessibility standards, and used tools like Google Suite, Canva, and Notion for digital organization and creative teamwork.
UXUI Designer at Creative Clicks
December 31, 2024 - July 17, 2025
Designed over 30 user-centric UI websites across varied industries using Figma and Adobe XD. Applied UX principles and conducted user research to enhance user experience. Collaborated closely with developers, delivering design documentation to ensure alignment of design and technical execution.
UX/UI Designer at Creative Clicks
December 31, 2024 - July 17, 2025
Designed over 30 user-centric UI websites for diverse industries including fitness and yoga using Figma and Adobe XD. Applied UX principles, conducted user research, and refined designs based on user behavior and needs. Collaborated with developers and delivered design documentation ensuring effective communication and alignment between designs and technical implementation.
UXUI Designer at Creative Clicks
December 31, 2024 - July 17, 2025
Designed over 30 user-centric UI websites for diverse industries using Figma and Adobe XD, ensuring designs aligned with brand guidelines and user needs. Applied advanced UX principles and conducted user research to improve experience. Collaborated closely with developers by providing detailed design documentation to ensure technical alignment and effective implementation.
Content Strategist at Unilever Vietnam
September 30, 2024 - July 17, 2025
Prepared digital briefings for promotional content and tracked tasks. Designed and optimized digital assets for web and social media, increasing Facebook engagement by 35% in 9 months. Managed and nurtured a Facebook community, growing members from 20K to 40K. Used HubSpot for social media management across platforms including Facebook and Instagram. Maintained campaign data accuracy across platforms while researching target market trends to develop content strategies for a B2B app.
Content Strategist at Unilever Vietnam
September 30, 2024 - July 17, 2025
Prepared digital briefings for promotional content and tracked tasks using internal project tools. Designed and optimized digital assets for web and social media, increasing Facebook engagement by 35% over 9 months. Monitored and nurtured an online community growing from 20K to 40K members. Managed social media using HubSpot and ensured consistency and accuracy across digital platforms. Researched market trends and customer insights to develop impactful content strategy for a B2B application, driving engagement and customer retention.
Content Strategist at Unilever Vietnam
September 30, 2024 - July 17, 2025
Prepared digital briefings for promotional content and tracked project tasks. Designed and optimized digital assets for web and social media, increasing Facebook engagement by 35% in 9 months. Managed social media communities, growing Unilever's Trade with Friends group from 20K to 40K members. Used HubSpot for social media management and maintained digital content accuracy. Conducted market research and developed impactful content strategies for the OrderUNow B2B application to drive engagement and customer retention.

Education

Bachelor Degree at Ton Duc Thang University
January 1, 2014 - December 31, 2018
Post Graduation at Humber College
January 1, 2024 - December 31, 2025
Bachelor Degree at Ton Duc Thang University
January 1, 2015 - December 31, 2019
Post Graduation at Humber College
January 1, 2024 - December 31, 2025
Bachelor Degree at Ton Duc Thang University
January 1, 2019 - December 31, 2023
Post Graduation at Humber College
January 1, 2024 - December 31, 2025

Qualifications

TCPS 2: CORE-2022 (Research Ethics)
January 1, 2024 - December 31, 2024
Google Analytics Certificates
January 1, 2024 - December 31, 2024
Google UX Course
January 1, 2024 - December 31, 2024
Google Analytic Certificates
January 1, 2024 - December 31, 2024
Google UX Course
January 1, 2024 - December 31, 2024
TCPS 2: CORE-2022 (Research Ethics)
January 1, 2024 - December 31, 2024
TCPS 2: CORE-2022 (Research Ethics)
January 1, 2024 - December 31, 2024
Google Analytic Certificates
January 1, 2024 - December 31, 2024
Google UX Course
January 1, 2024 - December 31, 2024

Industry Experience

Consumer Goods, Non-Profit Organization, Education, Media & Entertainment, Retail