I am a multidisciplinary designer based in Zürich with an international background including illustration and motion skills. With over 10 years of creative industry experience, I bring a passion for shaping brand experiences that connect with people. What drives me is collaborating with creatives, strategists, and clients to build bold and effective brands. I'm known for being positive, curious, and self-motivated, with a strong ability to balance creative thinking and technical execution. My combined experience across agencies, small businesses, and freelance work gives me a well-rounded, creatively confident, and adaptable approach. In my free time, you'll often find me exploring with my family or doing sport. Relocating with my family to Zürich after living in Sydney, the UK, and Germany, I continue to hone my skills and bring impactful visual solutions across multiple creative disciplines.

Zoë Peters

I am a multidisciplinary designer based in Zürich with an international background including illustration and motion skills. With over 10 years of creative industry experience, I bring a passion for shaping brand experiences that connect with people. What drives me is collaborating with creatives, strategists, and clients to build bold and effective brands. I'm known for being positive, curious, and self-motivated, with a strong ability to balance creative thinking and technical execution. My combined experience across agencies, small businesses, and freelance work gives me a well-rounded, creatively confident, and adaptable approach. In my free time, you'll often find me exploring with my family or doing sport. Relocating with my family to Zürich after living in Sydney, the UK, and Germany, I continue to hone my skills and bring impactful visual solutions across multiple creative disciplines.

Available to hire

I am a multidisciplinary designer based in Zürich with an international background including illustration and motion skills. With over 10 years of creative industry experience, I bring a passion for shaping brand experiences that connect with people. What drives me is collaborating with creatives, strategists, and clients to build bold and effective brands. I’m known for being positive, curious, and self-motivated, with a strong ability to balance creative thinking and technical execution. My combined experience across agencies, small businesses, and freelance work gives me a well-rounded, creatively confident, and adaptable approach.

In my free time, you’ll often find me exploring with my family or doing sport. Relocating with my family to Zürich after living in Sydney, the UK, and Germany, I continue to hone my skills and bring impactful visual solutions across multiple creative disciplines.

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Work Experience

Integrated Designer at M&C SAATCHI Advertising Agency / Sydney
February 28, 2025 - July 17, 2025
Art directing and leading digital campaigns, confident in presenting to the client and all stakeholders, consulting with the branding agency on brand functionality. Specialising in design and production for motion and print on nationwide integrated multichannel campaigns including social media, out of home (large format), POS, eDM, web assets, digital display ads, and HTML banners. Collaborated from concept to execution with cross functional teams such as creative directors, art directors, strategists, and media agencies to deliver to tight timelines. Proficient in Adobe After Effects, Photoshop, InDesign, Illustrator, Acrobat with confidence in Figma and AI tools like Midjourney and Firefly. Took precise consideration for UX/UI by working closely with experience and web development teams. Ensured cohesion and consistency in brand story across all touchpoints from concept to execution.
Lead Graphic Designer at Team Elite Merchandise / Brisbane & Sydney
September 30, 2019 - July 17, 2025
Led concept, design, and execution for event and sports team merchandise ranges for national and international events, clubs, and corporate brands. Contributed to the company’s growth into a larger, multi-disciplinary team, leading a Junior Designer and a newly established sales team. Managed daily communications with Asia-based clothing manufacturers to oversee production quality, ensure design accuracy, and provide final approval for print. Refreshed and unified the company’s brand identity across print and digital platforms, enhancing brand consistency and recognition. Collaborated with web developers on the redevelopment of the corporate website to align with updated brand direction and improve UX.
Graphic Designer & Illustrator at zoëmade / UK, Australia, Zürich
September 1, 2010 - Present
- Provided creative direction and client collaboration delivering thoughtful, impactful visual solutions for over a decade. Worked across brand and identity, logo design, corporate documents, packaging design, sports event apparel, tech packs, and both analog and digital illustration. - Designed and delivered life drawing workshops to share passion for creativity.

Education

Diploma in Digital Media Technologies at Australian Business School (ABS), Australia
January 1, 2017 - December 31, 2018
Diploma at CATC Design School, Australia
January 1, 2015 - December 31, 2016
BA (hons) at Falmouth University, UK
January 1, 2007 - December 31, 2010
Diploma of Art Foundation at New College Nottingham, UK
January 9, 2006 - July 31, 2007

Qualifications

Work Permit B
January 11, 2030 - August 6, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Government, Education, Travel & Hospitality, Other