You can see my portfolio with some examples here:
https://www.behance.net/Carolinagayoso
- Art Director
- Copywriter
- Creative Director
- +2
Carolina Gayoso
- El Pinar, Uruguay
- 1 project
Hi! I'm Carolina, a Creative Director with over 13 years of experience in advertising, focusing on Art Direction.
About
Hi! I’m Carolina, a Creative Director with over 13 years of experience in advertising, focusing on Art Direction. I love leading creative teams and developing advertising strategies that deliver excellent results. Currently, I also teach Art Direction and Copywriting at Brother Montevideo, where I enjoy mentoring and training new talents.
Being a co-founder and general director of a startup has given me valuable experience in optimizing processes and structuring organizations efficiently. I’m passionate about combining creativity and strategy to create campaigns that truly stand out, and I’m always eager to connect and share ideas!
- Joined July 2025
Skills· 14
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- ItalianBeginner
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Consumer Goods
- Financial Services
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Projects · 1
Work experience· 18 roles
Creative Art Director · Amén McCannDec 2025 – Jul 2025
Temporary Contract. Creative Art Director, leading creative team and managing human resources within the department. Developed campaigns for brands such as Scotiabank, Pronto+, La Manchega, among others.
Creative Art Director · Amén McCannJan 2024 – Present · 2 yrs 11 mos
Led the creative team and managed human resources within the department. Developed advertising campaigns for major brands such as Scotiabank, Pronto+, and La Manchega, among others.
Creative Art Director · Amén McCannJan 2024 – Present · 2 yrs 11 mos
Leading creative team and managing human resources within the department. Developed campaigns for brands such as Scotiabank, Pronto+, La Manchega, among others.
Professor · Brother Creativity SchoolJan 2022 – Present · 4 yrs 11 mos
Professor · Brother Creativity SchoolJan 2022 – Present · 4 yrs 11 mos
Professor · Brother Creativity SchoolJan 2022 – Present · 4 yrs 11 mos
Head of Production · WILD FiDec 2019 – Jul 2025 · 5 yrs 8 mos
Head of Production · WILD FiDec 2019 – Jul 2025 · 5 yrs 8 mos
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