Hi! I'm Carolina, a Creative Director with over 13 years of experience in advertising, focusing on Art Direction. I love leading creative teams and developing advertising strategies that deliver excellent results. Currently, I also teach Art Direction and Copywriting at Brother Montevideo, where I enjoy mentoring and training new talents. Being a co-founder and general director of a startup has given me valuable experience in optimizing processes and structuring organizations efficiently. I’m passionate about combining creativity and strategy to create campaigns that truly stand out, and I’m always eager to connect and share ideas!…

Carolina Gayoso

Hi! I'm Carolina, a Creative Director with over 13 years of experience in advertising, focusing on Art Direction. I love leading creative teams and developing advertising strategies that deliver excellent results. Currently, I also teach Art Direction and Copywriting at Brother Montevideo, where I enjoy mentoring and training new talents. Being a co-founder and general director of a startup has given me valuable experience in optimizing processes and structuring organizations efficiently. I’m passionate about combining creativity and strategy to create campaigns that truly stand out, and I’m always eager to connect and share ideas!…

Available to hire

Hi! I’m Carolina, a Creative Director with over 13 years of experience in advertising, focusing on Art Direction. I love leading creative teams and developing advertising strategies that deliver excellent results. Currently, I also teach Art Direction and Copywriting at Brother Montevideo, where I enjoy mentoring and training new talents.

Being a co-founder and general director of a startup has given me valuable experience in optimizing processes and structuring organizations efficiently. I’m passionate about combining creativity and strategy to create campaigns that truly stand out, and I’m always eager to connect and share ideas!

See more

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner

Work Experience

Creative Art Director at Amén McCann
January 1, 2024 - Present
Leading creative team and managing human resources within the department. Developed campaigns for brands such as Scotiabank, Pronto+, La Manchega, among others.
Professor at Brother Creativity School
January 1, 2022 - Present
Professor of the annual Creativity and Art Direction course, and the Branding intensive.
Co-founder at todas las ideas
January 1, 2019 - Present
Co-founder and General Director of a startup with a validated business idea and growing profitability. Responsible for optimizing processes and efficiently structuring the organization.
Head of Production at WILD Fi
December 31, 2019 - July 17, 2025
Creation and management of the production department, responsible for in-house content creation and outsourcing projects. Managing relationships with clients and suppliers, as well as optimizing and controlling budgets.
Head of Art at WILD Fi
December 31, 2018 - July 17, 2025
Optimization and training of the art department, being part of the creative general direction team to serve current and prospective clients in both the Uruguayan and international markets.
Designer at THE ELECTRIC FACTORY
December 31, 2014 - July 17, 2025
Graphic Designer for social media and websites, creating visually engaging content that aligns with brand identity.
Creative Art Director at Amén McCann
January 1, 2024 - Present
Led the creative team and managed human resources within the department. Developed advertising campaigns for major brands such as Scotiabank, Pronto+, and La Manchega, among others.
Professor at Brother Creativity School
January 1, 2022 - Present
Professor of the annual Creativity and Art Direction course and the Branding intensive, training new talents in Art Direction and Copywriting.
Co-founder at todas las ideas
January 1, 2019 - Present
Co-founder and General Director of a startup with a validated business idea and growing profitability. Responsible for optimizing processes and efficiently structuring the organization.
Head of Production at WILD Fi
December 31, 2019 - July 17, 2025
Created and managed the production department responsible for in-house content creation and outsourcing projects. Managed relationships with clients and suppliers, and optimized and controlled budgets.
Head of Art at WILD Fi
December 31, 2018 - July 17, 2025
Optimized and trained the art department. Part of the creative general direction team serving current and prospective clients in both Uruguayan and international markets.
Designer at THE ELECTRIC FACTORY
December 31, 2014 - July 17, 2025
Graphic Designer focused on social media and website content, creating visually engaging material aligned with brand identity.
Co-founder at todas las ideas
January 1, 2019 - Present
Co-founder and General Director of a startup with a validated business idea and growing profitability. Responsible for optimizing processes and efficiently structuring the organization.
Professor at Brother Creativity School
January 1, 2022 - Present
Professor of the annual Creativity and Art Direction course, and the Branding intensive.
Creative Art Director at Amén McCann
December 31, 2025 - July 29, 2025
Temporary Contract. Creative Art Director, leading creative team and managing human resources within the department. Developed campaigns for brands such as Scotiabank, Pronto+, La Manchega, among others.
Head of Production at WILD Fi
December 31, 2019 - July 29, 2025
Creation and management of the production department, responsible for in-house content creation and outsourcing projects. Managing relationships with clients and suppliers, as well as optimizing and controlling budgets.
Head of Art at WILD Fi
December 31, 2018 - July 29, 2025
Optimization and training of the art department, being part of the creative general direction team to serve current and prospective clients in both the Uruguayan and international markets.
Designer at THE ELECTRIC FACTORY
December 31, 2014 - July 29, 2025
Graphic Designer for social media and websites, creating visually engaging content that aligns with brand identity.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods, Financial Services