Available to hire
I am a dynamic executive creative producer with 15+ years of international success in branded content development, sponsored editorial production, and multi-platform storytelling across television, streaming, and digital media. I excel at leading end-to-end video production, managing high-profile talent, and delivering award-winning campaigns under tight deadlines and shifting priorities.
I am a solution-oriented communicator and brand steward who thrives in cross-functional teams, leverages data-driven insights, and aligns visual storytelling with clear business goals across YouTube, TikTok, Instagram, and Snapchat.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Ukrainian
Fluent
Russian
Fluent
Work Experience
Regional Creative Producer at TEGNA, Dallas, TX
January 1, 2025 - PresentLead the strategic development, creative direction, and execution of multi-platform content, including branded and sponsored editorial video initiatives across broadcast and digital channels. Spearheaded multi-region branded content campaigns, aligning creative vision with platform-specific distribution strategies on YouTube, Instagram, and TikTok. Produced both long-form and social-first video content, enhancing audience engagement by 26% within the first six months. Managed high-profile talent and stakeholder relationships with professionalism and discretion, serving as a trusted brand representative. Balanced long-term brand objectives with urgent business needs while leading cross-functional content teams across creative, legal, and marketing units. Analyzed digital content performance metrics to refine production workflows and audience targeting strategies.
Senior Marketing Producer at WFAA ABC, Dallas, TX
January 31, 2025 - July 17, 2025Directed marketing and promotional strategy for broadcast and digital, overseeing end-to-end video production, brand messaging, and platform-native content execution. Created Emmy-winning promos for streaming platforms and live events, significantly enhancing brand visibility and viewership. Directed content for campaigns like Texas Debate 2024, elevating public affairs branding with compelling set lighting and creative visuals. Increased cross-platform engagement by 32% through data-driven content strategy and visual storytelling. Developed and presented compelling creative pitch decks to senior leadership, aligning content with business goals.
Head of Video Department at COOLS.COM, New York, NY
December 31, 2020 - July 17, 2025Led the global video content division, developing and executing brand-aligned editorial and sponsored video for high-profile fashion clients. Directed branded content campaigns for brands such as Coach, Gucci, Net-A-Porter, and Stuart Weitzman, boosting engagement rates by 40%. Built and managed a cross-functional creative team to deliver social media-native content optimized for Instagram and TikTok algorithms. Designed video distribution strategies that increased video watch time and platform retention. Oversaw editorial and post-production pipelines, streamlining workflows for faster content delivery.
Lead Video Editor at START UP TV SHOW (PBS), Detroit, MI
October 31, 2017 - July 17, 2025Managed creative editorial direction and post-production for multiple award-nominated seasons, contributing to national PBS distribution. Edited 60+ longform episodes, improving narrative clarity and emotional resonance, contributing to an Emmy nomination. Supervised a team of junior editors and streamlined post workflows, reducing delivery time by 20%. Ensured technical and storytelling excellence across all content while adhering to PBS brand standards.
Director of Promo Content at Dame Dash Studios, Los Angeles, CA
February 28, 2018 - July 17, 2025Produced all promotional content for studio releases, including trailers, teasers, and branded digital promos. Led over 15 high-impact trailers that boosted online engagement and helped increase film awareness pre-launch. Managed script-to-screen promo production with fast turnarounds and aligned messaging with overall marketing strategy. Leveraged storytelling techniques to create cinematic narratives aligned with target demographics.
Associate Creative Director / Director / Showrunner at Noviy Channel / Star Light Media, Kyiv, Ukraine
August 31, 2014 - July 17, 2025Led concept-to-broadcast development of flagship news and entertainment shows, overseeing creative strategy, visual identity, and production. Transformed a failing news show, increasing national viewership ratings from 4% to 13% within one month through visual rebranding and format innovation. Directed and launched the sponsored show “Project Perfect,” securing over $10 million in brand partnerships. Designed cost-effective set and production workflows that cut overhead by 30% while enhancing visual appeal. Led high-performance teams across writing, design, and directing units for seamless weekly production.
Creative Director / Director at Noviy TV / Star Light Media, Kyiv, Ukraine
December 31, 2010 - July 17, 2025Developed engaging visual formats and brand-aligned characters for evening entertainment shows. Executed unique storytelling techniques that enhanced viewer loyalty and expanded the show’s reach in key demographics.
Director / Video Editor at STB TV / Star Light Media, Kyiv, Ukraine
April 30, 2010 - July 17, 2025Directed and edited multiple celebrity-focused documentaries that received high ratings and critical acclaim. Improved post-production workflows for faster turnaround and higher-quality narrative delivery.
Director of Promo at Enter National TV Channel, Kyiv, Ukraine
May 31, 2007 - July 17, 2025Directed channel-wide promotional strategies that elevated brand engagement and viewer conversion. Used audience segmentation and analytics to tailor high-performing promos for target markets.
Set Designer at Dancing with the Stars (1+1 Media), Kyiv, Ukraine
July 31, 2006 - July 17, 2025Designed visually immersive sets for live broadcasts, enhancing the aesthetic appeal and production quality of Ukraine’s most-watched dance competition. Managed tight production schedules and collaborated with lighting, costume, and tech teams to deliver a seamless on-air look.
Regional Creative Producer at TEGNA
January 1, 2025 - PresentLed strategic development, creative direction, and execution of multi-platform content including branded and sponsored editorial video initiatives across broadcast and digital channels. Spearheaded multi-region branded content campaigns with platform-specific distribution strategies on YouTube, Instagram, and TikTok. Produced long-form and social-first video content, increasing audience engagement by 26% within six months. Managed high-profile talent and stakeholders, balancing brand objectives with urgent business needs while leading cross-functional teams. Analyzed digital content performance to refine workflows and audience targeting.
Senior Marketing Producer at WFAA ABC
January 31, 2025 - July 17, 2025Directed marketing and promotional strategy for broadcast and digital, overseeing end-to-end video production and brand messaging. Created Emmy-winning promos for streaming platforms and live events, significantly enhancing brand visibility. Directed campaigns like Texas Debate 2024 using compelling set lighting and visuals. Increased cross-platform engagement by 32% through data-driven strategy and storytelling. Developed and presented creative pitch decks aligning content with business goals.
Head of Video Department at COOLS.COM
December 31, 2020 - July 17, 2025Led global video content division developing brand-aligned editorial and sponsored video for high-profile fashion clients such as Coach, Gucci, Net-A-Porter, and Stuart Weitzman. Directed branded content campaigns that boosted engagement rates by 40%. Built and managed a cross-functional creative team focusing on social media-native content optimized for Instagram and TikTok. Designed video distribution strategies increasing watch time and retention. Oversaw editorial and post-production pipelines, streamlining workflows.
Lead Video Editor at START UP TV SHOW (PBS)
October 31, 2017 - July 17, 2025Managed creative editorial direction and post-production for multiple award-nominated seasons contributing to national PBS distribution. Edited 60+ longform episodes improving narrative clarity and emotional resonance, contributing to an Emmy nomination. Supervised junior editors and streamlined workflows reducing delivery time by 20%. Ensured technical and storytelling excellence adhering to PBS brand standards.
Director of Promo Content at DAME DASH STUDIOS
February 28, 2018 - July 17, 2025Produced promotional content for releases including trailers, teasers, and digital promos. Led over 15 high-impact trailers boosting online engagement and increasing film awareness pre-launch. Managed script-to-screen promo production with fast turnarounds aligned with marketing strategy. Used storytelling to create cinematic narratives aligned with target demographics.
Associate Creative Director / Director / Showrunner at NOVIY CHANNEL / STAR LIGHT MEDIA
August 31, 2014 - July 17, 2025Led concept-to-broadcast development of flagship news and entertainment shows, overseeing creative strategy, visual identity, and production. Transformed a news show raising national ratings from 4% to 13% within one month through rebranding and format innovation. Directed and launched sponsored show “Project Perfect,” securing over $10 million in brand partnerships. Designed cost-effective set and production workflows cutting overhead by 30% while enhancing visual appeal. Led teams across writing, design, and directing for weekly production.
Creative Director / Director at NOVIY TV / STAR LIGHT MEDIA
December 31, 2010 - July 17, 2025Developed engaging visual formats and brand-aligned characters for evening entertainment shows. Executed unique storytelling enhancing viewer loyalty and expanding show’s reach in key demographics.
Director / Video Editor at STB TV / STAR LIGHT MEDIA
April 30, 2010 - July 17, 2025Directed and edited celebrity-focused documentaries that received high ratings and critical acclaim. Improved post-production workflows for faster turnaround and higher-quality narrative delivery.
Director of Promo at ENTER NATIONAL TV CHANNEL
May 31, 2007 - July 17, 2025Directed channel-wide promotional strategies elevating brand engagement and viewer conversion. Used audience segmentation and analytics to tailor high-performing promos for target markets.
Set Designer at DANCING WITH THE STARS (1+1 MEDIA)
July 31, 2006 - July 17, 2025Designed visually immersive sets for live broadcasts, enhancing aesthetics and production quality of Ukraine’s most-watched dance competition. Collaborated with lighting, costume, and tech teams to deliver seamless on-air look under tight schedules.
Regional Creative Producer at TEGNA
January 1, 2025 - PresentLed strategic development, creative direction, and execution of multi-platform branded and sponsored editorial video content across broadcast and digital channels. Spearheaded multi-region branded campaigns optimizing distribution strategies on platforms such as YouTube, Instagram, and TikTok. Produced long-form and social-first content, increasing audience engagement by 26%. Managed high-profile talent and stakeholders with professionalism. Balanced long-term branding with urgent business needs and led cross-functional teams across creative, legal, and marketing units. Analyzed digital content metrics to improve workflows and targeting.
Senior Marketing Producer at WFAA ABC
January 31, 2025 - July 17, 2025Directed marketing and promotional strategy for broadcast and digital platforms, overseeing end-to-end video production, brand messaging, and platform-native content execution. Created Emmy-winning promos for streaming platforms and live events, boosting brand visibility. Directed campaigns like Texas Debate 2024 with compelling set lighting and visuals. Increased cross-platform engagement by 32% using data-driven content strategies. Developed and presented creative pitch decks aligning content with business goals.
Head of Video Department at COOLS.COM
December 31, 2020 - July 17, 2025Led the global video content division for high-profile fashion clients. Directed branded content campaigns for luxury brands that boosted engagement rates by 40%. Built and managed cross-functional creative teams to deliver social media-native content optimized for Instagram and TikTok algorithms. Developed video distribution strategies to increase watch time and platform retention. Oversaw editorial and post-production pipelines to streamline workflows and speed content delivery.
Lead Video Editor at START UP TV SHOW (PBS)
October 31, 2017 - July 17, 2025Managed creative editorial direction and post-production for multiple award-nominated seasons distributed nationally on PBS. Edited over 60 longform episodes, enhancing narrative clarity and emotional resonance contributing to Emmy nomination. Supervised junior editors and streamlined post workflows to reduce delivery time by 20%. Ensured technical and storytelling excellence adhering to PBS brand standards.
Director of Promo Content at DAME DASH STUDIOS
February 28, 2018 - July 17, 2025Produced promotional content including trailers, teasers, and digital promos for studio releases. Led over 15 high-impact trailers that increased online engagement and prep-launch film awareness. Managed rapid script-to-screen promo production aligning messaging with marketing strategy. Used cinematic storytelling techniques tailored to target demographics.
Associate Creative Director / Director / Showrunner at NOVIY CHANNEL / STAR LIGHT MEDIA
August 31, 2014 - July 17, 2025Led concept-to-broadcast development of flagship news and entertainment shows including creative strategy, visual identity, and production. Revamped a failing news show, raising viewership ratings significantly through visual rebranding and format innovation. Directed and launched sponsored shows securing over $10 million in brand partnerships. Designed cost-effective sets and workflows cutting overhead by 30%. Managed high-performance teams across writing, design, and directing units.
Creative Director / Director at NOVIY TV / STAR LIGHT MEDIA
December 31, 2010 - July 17, 2025Developed visual formats and brand characters for evening entertainment shows, applying unique storytelling techniques to boost viewer loyalty and expand audience reach.
Director / Video Editor at STB TV / STAR LIGHT MEDIA
April 30, 2010 - July 17, 2025Directed and edited celebrity-focused documentaries garnering high ratings and critical acclaim. Improved post-production workflows for faster content turnaround and better narrative delivery.
Director of Promo at ENTER NATIONAL TV CHANNEL
May 31, 2007 - July 17, 2025Directed channel-wide promotional strategies that enhanced brand engagement and viewer conversion. Utilized audience segmentation and analytics to tailor high-performing promos to target markets.
Set Designer at DANCING WITH THE STARS (1+1 MEDIA)
July 31, 2006 - July 17, 2025Designed immersive sets for live broadcasts increasing aesthetic appeal and production quality of Ukraine’s top dance competition. Collaborated with lighting, costume, and technical teams under tight schedules to ensure seamless on-air performance.
Regional Creative Producer at TEGNA, Dallas, TX
January 1, 2025 - PresentLead the strategic development, creative direction, and execution of multi-platform content, including branded and sponsored editorial video initiatives across broadcast and digital channels. Spearheaded multi-region branded content campaigns, aligning creative vision with platform-specific distribution strategies on YouTube, Instagram, and TikTok. Produced both long-form and social-first video content, enhancing audience engagement by 26% within the first six months. Managed high-profile talent and stakeholder relationships, serving as a trusted brand representative. Balanced long-term brand objectives with urgent business needs while leading cross-functional content teams across creative, legal, and marketing units. Analyzed digital content performance metrics to refine production workflows and audience targeting strategies.
Senior Marketing Producer at WFAA ABC, Dallas, TX
January 31, 2025 - July 17, 2025Directed marketing and promotional strategy for broadcast and digital, overseeing end-to-end video production, brand messaging, and platform-native content execution. Created Emmy-winning promos for streaming platforms and live events, significantly enhancing brand visibility and viewership. Directed content for campaigns like Texas Debate 2024, elevating public affairs branding with compelling set lighting and creative visuals. Increased cross-platform engagement by 32% through data-driven content strategy and visual storytelling. Developed and presented compelling creative pitch decks to senior leadership, aligning content with business goals.
Head of Video Department at COOLS.COM, New York, NY
December 31, 2020 - July 17, 2025Led the global video content division, developing and executing brand-aligned editorial and sponsored video for high-profile fashion clients. Directed branded content campaigns for brands such as Coach, Gucci, Net-A-Porter, and Stuart Weitzman, boosting engagement rates by 40%. Built and managed a cross-functional creative team to deliver social media-native content optimized for Instagram and TikTok algorithms. Designed video distribution strategies that increased video watch time and platform retention. Oversaw editorial and post-production pipelines, streamlining workflows for faster content delivery.
Lead Video Editor at START UP TV SHOW (PBS), Detroit, MI
October 31, 2017 - July 17, 2025Managed creative editorial direction and post-production for multiple award-nominated seasons, contributing to national PBS distribution. Edited 60+ longform episodes, improving narrative clarity and emotional resonance, contributing to an Emmy nomination. Supervised a team of junior editors and streamlined post workflows, reducing delivery time by 20%. Ensured technical and storytelling excellence across all content while adhering to PBS brand standards.
Director of Promo Content at DAME DASH STUDIOS, Los Angeles, CA
February 28, 2018 - July 17, 2025Produced all promotional content for studio releases, including trailers, teasers, and branded digital promos. Led over 15 high-impact trailers that boosted online engagement and helped increase film awareness pre-launch. Managed script-to-screen promo production with fast turnarounds and aligned messaging with overall marketing strategy. Leveraged storytelling techniques to create cinematic narratives aligned with target demographics.
Associate Creative Director / Director / Showrunner at NOVIY CHANNEL / STAR LIGHT MEDIA, Kyiv, Ukraine
August 31, 2014 - July 17, 2025Led concept-to-broadcast development of flagship news and entertainment shows, overseeing creative strategy, visual identity, and production. Transformed a failing news show, increasing national viewership ratings from 4% to 13% within one month through visual rebranding and format innovation. Directed and launched the sponsored show “Project Perfect,” securing over $10 million in brand partnerships. Designed cost-effective set and production workflows that cut overhead by 30% while enhancing visual appeal. Led high-performance teams across writing, design, and directing units for seamless weekly production.
Creative Director / Director at NOVIY TV / STAR LIGHT MEDIA, Kyiv, Ukraine
December 31, 2010 - July 17, 2025Developed engaging visual formats and brand-aligned characters for evening entertainment shows. Executed unique storytelling techniques that enhanced viewer loyalty and expanded the show’s reach in key demographics.
Director / Video Editor at STB TV / STAR LIGHT MEDIA, Kyiv, Ukraine
April 30, 2010 - July 17, 2025Directed and edited multiple celebrity-focused documentaries that received high ratings and critical acclaim. Improved post-production workflows for faster turnaround and higher-quality narrative delivery.
Director of Promo at ENTER NATIONAL TV CHANNEL, Kyiv, Ukraine
May 31, 2007 - July 17, 2025Directed channel-wide promotional strategies that elevated brand engagement and viewer conversion. Used audience segmentation and analytics to tailor high-performing promos for target markets.
Set Designer at DANCING WITH THE STARS (1+1 MEDIA), Kyiv, Ukraine
July 31, 2006 - July 17, 2025Designed visually immersive sets for live broadcasts, enhancing the aesthetic appeal and production quality of Ukraine’s most-watched dance competition. Managed tight production schedules and collaborated with lighting, costume, and tech teams to deliver a seamless on-air look.
Regional Creative Producer at TEGNA
January 1, 2025 - PresentLead the strategic development, creative direction, and execution of multi-platform content, including branded and sponsored editorial video initiatives across broadcast and digital channels. Spearheaded multi-region branded content campaigns, aligning creative vision with platform-specific distribution strategies on YouTube, Instagram, and TikTok. Produced both long-form and social-first video content, enhancing audience engagement by 26% within the first six months. Managed high-profile talent and stakeholder relationships with professionalism and discretion, serving as a trusted brand representative. Balanced long-term brand objectives with urgent business needs while leading cross-functional content teams across creative, legal, and marketing units. Analyzed digital content performance metrics to refine production workflows and audience targeting strategies.
Senior Marketing Producer at WFAA ABC
January 31, 2025 - October 2, 2025Directed marketing and promotional strategy for broadcast and digital, overseeing end-to-end video production, brand messaging, and platform-native content execution. Created Emmy-winning promos for streaming platforms and live events, significantly enhancing brand visibility and viewership. Directed content for campaigns like Texas Debate 2024, elevating public affairs branding with compelling set lighting and creative visuals. Increased cross-platform engagement by 32% through data-driven content strategy and visual storytelling. Developed and presented compelling creative pitch decks to senior leadership, aligning content with business goals.
Head of Video Department at COOLS.COM
December 31, 2020 - October 2, 2025Led the global video content division, developing and executing brand-aligned editorial and sponsored video for high-profile fashion clients. Directed branded content campaigns for brands such as Coach, Gucci, Net-A-Porter, and Stuart Weitzman, boosting engagement rates by 40%. Built and managed a cross-functional creative team to deliver social media-native content optimized for Instagram and TikTok algorithms. Designed video distribution strategies that increased video watch time and platform retention. Oversaw editorial and post-production pipelines, streamlining workflows for faster content delivery.
Lead Video Editor at START UP TV SHOW (PBS)
October 31, 2017 - October 2, 2025Managed creative editorial direction and post-production for multiple award-nominated seasons, contributing to national PBS distribution. Edited 60+ longform episodes, improving narrative clarity and emotional resonance, contributing to an Emmy nomination. Supervised a team of junior editors and streamlined post workflows, reducing delivery time by 20%. Ensured technical and storytelling excellence across all content while adhering to PBS brand standards.
Director of Promo Content at DAME DASH STUDIOS
February 28, 2018 - October 2, 2025Produced all promotional content for studio releases, including trailers, teasers, and branded digital promos. Led over 15 high-impact trailers that boosted online engagement and helped increase film awareness pre-launch. Managed script-to-screen promo production with fast turnarounds and aligned messaging with overall marketing strategy. Leveraged storytelling techniques to create cinematic narratives aligned with target demographics.
Associate Creative Director / Director / Showrunner at NOVIY CHANNEL / STAR LIGHT MEDIA
August 31, 2014 - October 2, 2025Led concept-to-broadcast development of flagship news and entertainment shows, overseeing creative strategy, visual identity, and production. Transformed a failing news show, increasing national viewership ratings from 4% to 13% within one month through visual rebranding and format innovation. Directed and launched the sponsored show “Project Perfect,” securing over $10 million in brand partnerships. Designed cost-effective set and production workflows that cut overhead by 30% while enhancing visual appeal. Led high-performance teams across writing, design, and directing units for seamless weekly production.
Creative Director / Director at NOVIY TV / STAR LIGHT MEDIA
December 31, 2010 - October 2, 2025Developed engaging visual formats and brand-aligned characters for evening entertainment shows. Executed unique storytelling techniques that enhanced viewer loyalty and expanded the show’s reach in key demographics.
Director / Video Editor at STB TV / STAR LIGHT MEDIA
April 30, 2010 - October 2, 2025Directed and edited multiple celebrity-focused documentaries that received high ratings and critical acclaim. Improved post-production workflows for faster turnaround and higher-quality narrative delivery.
Director of Promo at ENTER NATIONAL TV CHANNEL
May 31, 2007 - October 2, 2025Directed channel-wide promotional strategies that elevated brand engagement and viewer conversion. Used audience segmentation and analytics to tailor high-performing promos for target markets.
Set Designer at DANCING WITH THE STARS (1+1 MEDIA)
July 31, 2006 - October 2, 2025Designed visually immersive sets for live broadcasts, enhancing the aesthetic appeal and production quality of Ukraine’s most-watched dance competition. Managed tight production schedules and collaborated with lighting, costume, and tech teams to deliver a seamless on-air look.
Regional Creative Producer at TEGNA
January 1, 2025 - PresentLead the strategic development, creative direction, and execution of cross-platform content, including branded and sponsored editorial video across broadcast and digital channels. Directed multi-region branded content campaigns and defined platform-specific distribution strategies for YouTube, Instagram, and TikTok. Produced long-form and social-first videos, increasing audience engagement by 26% in six months. Managed high-profile talent and stakeholder relationships as a trusted brand ambassador. Coordinated cross-functional teams across creative, legal, and marketing to balance long-term brand objectives with urgent business needs. Analyzed content performance to optimize production workflows and targeting.
Senior Marketing Producer at WFAA ABC
January 1, 2025 - October 2, 2025Directed marketing and promotional strategy for broadcast and digital, overseeing end-to-end video production, brand messaging, and platform-native content. Created Emmy-winning promos for streaming platforms and live events, elevating brand visibility. Led campaigns such as Texas Debate 2024, improving brand presence with strong visuals. Increased cross-platform engagement by 32% through data-driven content strategy and storytelling. Developed and presented pitches to senior leadership aligning content with business goals.
Head of Video Department at COOLS.COM
December 31, 2020 - October 2, 2025Led the global video content division, directing editorial and sponsored video for high-profile fashion clients (Coach, Gucci, Net-a-Porter, Stuart Weitzman). Built and managed a cross-functional team, and designed distribution strategies optimizing YouTube and TikTok watch times and retention. Oversaw editorial and post-production pipelines, streamlining workflows for faster content delivery.
Lead Video Editor at Start Up TV SHOW (PBS)
October 31, 2017 - October 2, 2025Directed post-production for multiple award-nominated PBS seasons, enhancing narrative clarity and emotional resonance. Edited 60+ long-form episodes and supervised junior editors, reducing delivery time by 20%. Maintained PBS brand standards across all content.
Director of Promo Content at DAME DASH STUDIOS
February 28, 2018 - October 2, 2025Produced trailers and branded promos for studio releases; crafted 15+ high-impact trailers that boosted engagement and film awareness pre-launch. Managed script-to-screen promo production with fast turnarounds, aligning messaging with overall marketing strategy. Used storytelling techniques to craft cinematic narratives for target demographics.
Associate Creative Director / Director / Showrunner at NOVIY CHANNEL / STAR LIGHT MEDIA
August 31, 2014 - October 2, 2025Led concept-to-broadcast development of flagship news and entertainment shows, shaping creative strategy and visual identity. Transformed a failing news show, increasing national viewership from 4% to 13% within one month via visual rebranding and format changes. Directed and launched the sponsored show 'Project Perfect,' securing over $10 million in brand partnerships. Designed cost-effective set and production workflows that reduced overhead by 30%; led high-performing teams across writing, design, and directing units for weekly production.
Creative Director / Director at NOVIY TV / STAR LIGHT MEDIA
December 31, 2010 - October 2, 2025Developed engaging visual formats and brand-aligned characters for evening entertainment shows; implemented storytelling techniques that expanded reach in key demographics.
Director / Video Editor at STB TV / STAR LIGHT MEDIA
April 30, 2010 - October 2, 2025Directed and edited multiple celebrity-focused documentaries; improved post-production workflows for faster turnaround and higher-quality narrative delivery.
Director of Promo at ENTER NATIONAL TV CHANNEL
May 31, 2007 - October 2, 2025Directed channel-wide promotional strategies; used audience segmentation and analytics to tailor high-performing promos for target markets.
Set Designer at DANCING WITH THE STARS (1+1 MEDIA)
July 31, 2006 - October 2, 2025Designed visually immersive sets for live broadcasts, enhancing production aesthetics; managed tight production schedules with lighting, costume, and tech teams to deliver on-air look.
Regional Creative Producer at TEGNA
January 1, 2025 - PresentLead strategic development, creative direction, and multi-platform branded and sponsored editorial video initiatives across broadcast and digital channels; spearheaded multi-region campaigns for YouTube, Instagram, and TikTok; produced long-form and social-first content, boosting engagement by 26%; managed high-profile talent and cross-functional teams; analyzed metrics to refine workflows and targeting.
Senior Marketing Producer at WFAA ABC
January 1, 2025 - October 2, 2025Directed marketing and promotional strategy for broadcast and digital platforms; produced Emmy-winning promos for streaming and live events; led campaigns like Texas Debate 2024 with strong set lighting and visuals; increased cross-platform engagement by 32% through data-driven storytelling; developed and presented creative pitch decks to senior leadership.
Head of Video Department at COOLS.COM
December 1, 2020 - October 2, 2025Led the global video content division for fashion clients; directed Branded content campaigns for Coach, Gucci, Net-A-Porter, and Stuart Weitzman; boosted engagement; built and managed a cross-functional team; designed distribution strategies for Instagram and TikTok; oversaw editorial and post-production pipelines.
Lead Video Editor at START UP TV SHOW (PBS)
October 1, 2017 - October 2, 2025Managed creative editorial direction and post-production for multiple award-nominated seasons; edited 60+ long-form episodes, contributing to Emmy nomination; supervised junior editors and streamlined post workflows, reducing delivery time by 20%; ensured PBS brand standards.
Director of Promo Content at DAME DASH STUDIOS
February 1, 2018 - October 2, 2025Produced promotional content for studio releases, including trailers and branded promos; led 15+ high-impact trailers that boosted online engagement; managed script-to-screen promo production with fast turnarounds; aligned messaging with overall marketing strategy.
Associate Creative Director / Director / Showrunner at NOVIY CHANNEL / STAR LIGHT MEDIA
August 1, 2014 - October 2, 2025Led concept-to-broadcast development of flagship shows; transformed a failing news show, increasing national viewership from 4% to 13% within one month through visual rebranding and format innovation; directed and launched the sponsored show “Project Perfect,” securing over $10 million in brand partnerships; designed cost-effective sets and workflows reducing overhead by 30%.
Creative Director / Director at NOVIY TV / STAR LIGHT MEDIA
December 1, 2010 - October 2, 2025Developed engaging visual formats and brand-aligned characters for evening entertainment; implemented storytelling techniques to enhance loyalty and expand reach in key demographics.
Director / Video Editor at STB TV / STAR LIGHT MEDIA
April 1, 2010 - October 2, 2025Directed and edited multiple celebrity-focused documentaries; improved post-production workflows for faster turnaround and higher-quality narrative delivery.
Director of Promo at ENTER NATIONAL TV CHANNEL
May 1, 2007 - October 2, 2025Directed channel-wide promotional strategies; used audience segmentation and analytics to tailor high-performing promos for target markets.
Set Designer at DANCING WITH THE STARS (1+1 MEDIA)
July 1, 2006 - October 2, 2025Designed visually immersive sets for live broadcasts; collaborated with lighting, costume, and tech teams to deliver a polished on-air look under tight production schedules.
Education
Master’s Degree at Kiev I.K. Karpenko-Kary National University of Theatre, Film and Television
January 1, 2003 - December 31, 2008Master’s Degree at Kiev I.K. Karpenko-Kary National University of Theatre, Film and Television
January 1, 2003 - December 31, 2008Master’s Degree at Kiev I.K. Karpenko-Kary National University of Theatre, Film and Television
January 1, 2003 - December 31, 2008Master’s Degree at Kiev I.K. Karpenko-Kary National University of Theatre, Film and Television – Kyiv, Ukraine
January 1, 2003 - December 31, 2008Master’s Degree with Honors in Film and Television at Kiev I.K. Karpenko-Kary National University of Theatre, Film and Television – Kyiv, Ukraine
January 1, 2003 - January 1, 2008Master’s Degree with Honors in Film and Television at Kiev I.K. Karpenko-Kary National University of Theatre, Film and Television – Kyiv, Ukraine
January 1, 2003 - December 31, 2008Master’s Degree with Honors in Film and Television at Kiev I.K. Karpenko-Kary National University of Theatre, Film and Television – Kyiv, Ukraine
January 1, 2003 - January 1, 2008Qualifications
Member of Women in Film LA and New York Women in Film and TV
January 11, 2030 - July 17, 2025Member of Women in Film LA
January 1, 2015 - December 31, 2015Member of New York Women in Film and TV
January 1, 2015 - December 31, 2015Member of Women in Film LA
January 1, 2017 - December 31, 2017Member of New York Women in Film and TV
January 1, 2017 - December 31, 2017Member of Women in Film LA and New York Women in Film and TV
January 11, 2030 - July 17, 2025Silver Promax Award for Brand Video
January 1, 2023 - December 31, 2023Emmy Award for Promo of the streaming services for WFAA ABC
January 1, 2022 - December 31, 2023The Wild Bunch Film Festival nominee for short 'Outlaws'
January 1, 2020 - December 31, 2020Best Short - International NJ Film Festival (winner)
January 1, 2013 - December 31, 2013TV Fishka - Best Script of the year (Inter-Channel Ukraine) winner
January 1, 2007 - December 31, 2007Industry Experience
Media & Entertainment, Retail, Non-Profit Organization, Education, Professional Services, Consumer Goods, Telecommunications, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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