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Hi, I’m Jakkala Phaneendhra. With over five years of experience in enterprise-grade analytics platforms, I specialize in Adobe Analytics and Google Analytics implementations. I enjoy using my skills to help teams understand user behavior through data and build efficient tag management systems that drive better marketing performance and customer insights. Collaborating with product, marketing, and content teams in Agile environments really energizes me as we work together to optimize digital experiences. I’m passionate about bridging technology and marketing by integrating AI tools like ChatGPT to enhance content creation and SEO strategies. Whether it’s building executive dashboards with Tableau or conducting technical audits to improve site performance, I focus on delivering actionable insights and scalable solutions. I’m excited about the future of analytics and AI-powered digital marketing and always eager to learn and adapt to evolving tools and trends.…Hi, I’m Jakkala Phaneendhra. With over five years of experience in enterprise-grade analytics platforms, I specialize in Adobe Analytics and Google Analytics implementations. I enjoy using my skills to help teams understand user behavior through data and build efficient tag management systems that drive better marketing performance and customer insights. Collaborating with product, marketing, and content teams in Agile environments really energizes me as we work together to optimize digital experiences. I’m passionate about bridging technology and marketing by integrating AI tools like ChatGPT to enhance content creation and SEO strategies. Whether it’s building executive dashboards with Tableau or conducting technical audits to improve site performance, I focus on delivering actionable insights and scalable solutions. I’m excited about the future of analytics and AI-powered digital marketing and always eager to learn and adapt to evolving tools and trends.

Jakkala Phaneendhra

AI Strategy Consultant, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Jakkala Phaneendhra. With over five years of experience in enterprise-grade analytics platforms, I specialize in Adobe Analytics and Google Analytics implementations. I enjoy using my skills to help teams understand user behavior through data and build efficient tag management systems that drive better marketing performance and customer insights. Collaborating with product, marketing, and content teams in Agile environments really energizes me as we work together to optimize digital experiences. I’m passionate about bridging technology and marketing by integrating AI tools like ChatGPT to enhance content creation and SEO strategies. Whether it’s building executive dashboards with Tableau or conducting technical audits to improve site performance, I focus on delivering actionable insights and scalable solutions. I’m excited about the future of analytics and AI-powered digital marketing and always eager to learn and adapt to evolving tools and trends.…Hi, I’m Jakkala Phaneendhra. With over five years of experience in enterprise-grade analytics platforms, I specialize in Adobe Analytics and Google Analytics implementations. I enjoy using my skills to help teams understand user behavior through data and build efficient tag management systems that drive better marketing performance and customer insights. Collaborating with product, marketing, and content teams in Agile environments really energizes me as we work together to optimize digital experiences. I’m passionate about bridging technology and marketing by integrating AI tools like ChatGPT to enhance content creation and SEO strategies. Whether it’s building executive dashboards with Tableau or conducting technical audits to improve site performance, I focus on delivering actionable insights and scalable solutions. I’m excited about the future of analytics and AI-powered digital marketing and always eager to learn and adapt to evolving tools and trends.

Available to hire

Hi, I’m Jakkala Phaneendhra. With over five years of experience in enterprise-grade analytics platforms, I specialize in Adobe Analytics and Google Analytics implementations. I enjoy using my skills to help teams understand user behavior through data and build efficient tag management systems that drive better marketing performance and customer insights. Collaborating with product, marketing, and content teams in Agile environments really energizes me as we work together to optimize digital experiences.

I’m passionate about bridging technology and marketing by integrating AI tools like ChatGPT to enhance content creation and SEO strategies. Whether it’s building executive dashboards with Tableau or conducting technical audits to improve site performance, I focus on delivering actionable insights and scalable solutions. I’m excited about the future of analytics and AI-powered digital marketing and always eager to learn and adapt to evolving tools and trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Adobe Analytics Consultant at Dicks

January 1, 2025 - Present

Worked with Web Analytics Team as a Digital Analyst focusing on Adobe Analytics tagging implementations. Developed interactive Tableau dashboards to visualize KPIs like conversion rates and user engagement. Designed and configured Adobe Experience Platform components including DataStream, Datasets, and Schemas. Created XDM Schemas and utilized Adobe APIs for AEP component migration. Implemented tagging using WebSDK extension for mobile and web applications and migrated existing tags from Adobe Analytics extension to WebSDK. Managed and validated various marketing related tags within Tealium and Google Tag Manager. Collaborated with Adobe Marketing Cloud teams for platform integration and conducted technical SEO audits to optimize site structure and performance. Used Adobe Analytics Suite and Customer Journey Analytics to measure and optimize user interactions across digital channels.

Adobe Analytics at NRG

December 31, 2024 - July 17, 2025

Developed marketing measurement models defining KPIs and goals. Utilized Adobe Analytics, Site Catalyst, and Omniture for reporting and solution design. Implemented and configured analytics tags with Adobe Launch and Google Tag Manager across multiple websites and mobile apps. Created custom reports and dashboards in Google Analytics providing actionable insights. Managed marketing and social media tags including Facebook Pixel, Bing, Snapchat, and LinkedIn. Conducted technical SEO audits covering Core Web Vitals, crawl/indexation, and rendering issues. Executed end-to-end SEO strategies to drive organic performance. Developed dashboards using Tableau, Power BI, and Looker Studio to support UX and product teams. Managed cookie consent and PII compliance ensuring tagging solutions met legal standards.

Web Analyst at Accenture

August 31, 2023 - July 17, 2025

Executed multiple end-to-end web analytics projects including Adobe Analytics implementations, tag management, QA testing, and performance analysis. Collaborated with business stakeholders to align analytics strategies with objectives and conducted KPI analysis for multi-channel marketing initiatives. Automated Tableau reports, managed project timelines, and ensured consistent delivery. Deployed Adobe Analytics across web and mobile platforms focusing on cross-channel tracking and user behavior analysis. Designed and maintained rules in Adobe Launch and Tealium iQ to capture user interactions. Leveraged debugging tools like Charles Proxy for validation. Developed dynamic dashboards and reports providing regular insights into KPIs and campaign performance. Demonstrated strong communication skills through data storytelling and actionable insights.