Available to hire
Hi, I’m Lynette, a creative and collaborative marketing professional with over 15 years of experience crafting thoughtful, visually engaging content for service-based brands, especially in real estate, home services, and lifestyle sectors. I love turning ideas into compelling Instagram and digital campaigns that connect emotionally with audiences. I’m skilled using Canva, Adobe Creative Suite, and storytelling to help brands grow and thrive.
I’m flexible, responsive, and passionate about wellness, mindfulness, and supporting mission-driven businesses. Whether it’s managing cross-functional teams, developing SEO-optimized content, or launching multi-channel campaigns, I strive to deliver impactful marketing results that drive engagement and growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Marketing Consultant at Dotted Digital Marketing
January 1, 2022 - PresentConsulted growth-focused companies with strategy, content, and execution including directing cross-functional teams for marketing campaigns and maintaining client communications, editorial calendars, and CRM dashboards to reduce delays by 30% and improve project alignment.
Director of Program Management at Mambo Media
January 1, 2022 - PresentDirected cross-functional teams to execute marketing campaigns, landing pages, and branded content for clients like Johnson & Lambert, Affinity Bio, and Vestas; managed communications and workflows improving alignment and reducing project delays by 30%.
Marketing Director at Waldman & James
January 1, 2022 - July 17, 2025Led Instagram and Facebook content strategy with Canva-designed visuals and tailored messaging resulting in a 500% increase in reviews and 38% revenue growth. Conducted market research expanding sales pipelines by 25% and amplified event attendance by 900% through targeted email campaigns.
Marketing Director at Opt Real Estate
January 1, 2019 - July 17, 2025Built digital content for 25+ agents using Canva and Adobe tools, led a creative team to execute weekly property launches and social campaigns, boosting listing views by 20% and inquiries by 15%. Created SEO-optimized reels and visuals enhancing organic reach by 45%.
Director of Marketing & Business Development at Certified Indoor Environmental
January 1, 2022 - July 17, 2025Launched multi-channel campaigns growing sales by 38% and doubling business size. Refreshed brand identity and website leading to a 44% increase in organic lead generation. Established brand messaging that contributed to a 700% surge in positive customer reviews and increased industry partnerships by 50%.
Marketing Specialist / Intel Corporation at Grey Ghost Studios
January 1, 2019 - July 17, 2025Refined go-to-market strategies for Intel’s B2B and retail portfolios, increasing marketing asset downloads by 125% and sales by 25%. Developed brand messaging, content strategies for global retail partners, and sales enablement tools for over 200 reps across North America and Europe.
Operations Field Support Manager at Anderson Merchandisers
January 1, 2016 - July 17, 2025Optimized workflows for over 4,000 associates across 5,200 locations increasing efficiency by 25%. Redesigned communication strategies to reduce project delays by 30% and led nationwide marketing execution to ensure brand consistency across multiple retail environments.
Senior Marketing Consultant at Dotted Digital Marketing
January 1, 2022 - PresentConsulted growth-focused companies with strategy, content, and execution. Directed cross-functional teams to execute marketing campaigns, landing pages, and branded content; maintained client communications, editorial calendars, and CRM dashboards to reduce delays by 30% and improve project alignment.
Marketing Director at Waldman & James
January 1, 2022 - July 17, 2025Executed Instagram and Facebook content strategy, designing visuals in Canva and tailoring messaging to boost engagement and drive a 500% increase in reviews and 38% revenue growth. Conducted market research and competitive analysis, expanding sales pipelines by 25% and refining brand positioning for a 30% increase in brand recognition. Amplified event attendance by 900% through precision-targeted email campaigns, audience segmentation, and automated follow-ups.
Marketing Director at Opt Real Estate
January 1, 2022 - July 17, 2025Built visually compelling digital content (flyers, posts, videos) for 25+ agents using Canva and Adobe tools, tailored for Instagram and print campaigns. Led a cross-functional creative team of 6–10 members to execute weekly property launches, social campaigns, and paid media initiatives—delivering a 20% increase in listing views and a 15% rise in inquiries. Developed SEO-optimized reels, stories, and visuals for Instagram, YouTube, and Facebook—boosting organic reach by 45% and driving follower engagement with brand-aligned messaging.
Director of Marketing & Business Development at Certified Indoor Environmental
January 1, 2022 - July 17, 2025Launched multi-channel marketing campaigns in the home services and property management, fueling a 38% increase in sales and doubling business size within two years. Refreshed brand identity with a new website, updated marketing materials, and unified visual branding across digital and print platforms, driving a 44% rise in organic lead generation. Established brand messaging, storytelling frameworks, and visual identity, contributing to a 700% surge in positive customer reviews. Developed marketing strategies compliant with OSHA and property management laws, increasing industry partnerships by 50%. Planned and executed 30+ events annually, enhancing company culture and client retention by 25%. Worked closely with executive leadership to drive marketing vision and growth strategy.
Marketing Specialist/ Intel Corporation at Grey Ghost Studios
January 1, 2019 - July 17, 2025Refined go-to-market strategies and competitive playbooks for Intel’s B2B laptop sales and connected home device portfolio, increasing Intel® marketing asset downloads by 125% and sales by 25%. Shaped brand messaging, content strategies, and marketing collateral for Intel’s global retail partners, ensuring alignment across international campaigns. Analyzed market conditions and competitive landscapes, refining customer segmentation and increasing seasonal product sales by 15%. Designed sales enablement tools and content strategies, improving training engagement for over 200 Intel sales reps across North America and Europe.
Operations Field Support Manager at Anderson Merchandisers
January 1, 2016 - July 17, 2025Optimized operational workflows for 4,000+ associates across 5,200+ locations, increasing efficiency by 25% through improved process tracking and project management. Redesigned communication strategies, reducing project delays by 30% and enhancing cross-functional collaboration between corporate teams and field operations. Led nationwide marketing execution efforts, ensuring brand consistency and alignment with corporate initiatives across multiple retail environments.
Education
Bachelor of Science at Colorado State University
January 1, 2000 - December 31, 2004Bachelor of Science at Colorado State University
January 1, 2001 - December 31, 2005Qualifications
Digital Marketing Strategies Certified
January 1, 2016 - December 31, 2016Project Management Certified
January 1, 2016 - December 31, 2016Email Marketing Software Certified
January 1, 2016 - December 31, 2016Inbound Marketing Certified
January 1, 2016 - December 31, 2016Digital Marketing Strategies Certified
January 1, 2022 - December 31, 2022Project Management Certified
January 1, 2022 - December 31, 2022Email Marketing Software Certified
January 1, 2022 - December 31, 2022Inbound Marketing Certified
January 1, 2022 - December 31, 2022Industry Experience
Real Estate & Construction, Professional Services, Consumer Goods, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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