Available to hire
Hi, I’m Trudy-Anne Riley, a marketing, communications, and sales professional with over 20 years of experience across diverse industries including manufacturing, FMCG, communications, and education. I specialize in identifying opportunities quickly and providing creative, win-win business solutions tailored to client needs. I have led cross-functional teams, managed brand portfolios, and executed marketing strategies that have driven significant growth and success.
I’m passionate about engaging stakeholders, building strong partnerships, and delivering strategic communication plans that re-energize corporate images. With my background in both marketing and education, I enjoy working in fast-paced environments where I can combine creativity with analytics to achieve impactful results.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Marketer/Communicator and Business Consultant at Various SMEs in the Entertainment, Food and Printing industries
January 1, 2015 - PresentServed as script writer, production assistant, radio, TV & video producer, and talent scout. Responsible for writing and executing business and marketing plans, managing events, projects, administration and debt management, and marketing including social media management.
Director Marketing & Customer Relations at Overseas Examinations Commission
December 31, 2021 - July 17, 2025Led a 5-member team to develop the Corporate Communications Plan and contributed to the Strategic Plan. Defined and managed annual marketing strategies and plans with a budget over J$50m. Generated innovative advertising concepts to rejuvenate corporate image and produced annual reports. Managed media relations and communications including four social media platforms.
Marketing Specialist at Overseas Examinations Commission
December 31, 2018 - July 17, 2025Led a 7-member team that redesigned the organisation’s website and executed the 130th Anniversary Banquet & Awards Dinner. Redesigned brochures and designed promotional flyers.
Marketing Manager at Excelsior Community College
December 31, 2017 - July 17, 2025Achieved a 44% increase in overall enrolment in September 2016 over the previous period and a 20% increase in 2015. Increased new media awareness by 100% during the August to September 2015 recruitment period. Increased enrollment by 17%-22% in 4 schools for the 2015/16 academic year. Launched the pilot Early College Readiness Programme in 4 high schools and managed brand transition communications.
Field Associate in Kingston, Jamaica at Abraham S. Fischler School of Education, Nova Southeastern University
December 31, 2013 - July 17, 2025Used consumer insights to recruit Masters & Doctoral level candidates. Served as faculty liaison responding to inquiries and providing information materials. Marketed and promoted university programmes through information sessions and database management.
Freelance Marketer/Communicator at Various SMEs in the Entertainment industry and FMCG distributors
December 31, 2015 - July 17, 2025Voice actress, script writer, radio and TV producer, talent scout, Facebook page manager, photographer and photo editor. Developed and executed marketing plans.
Adjunct Lecturer at University College of the Caribbean / Excelsior Community College / G.C. Foster College
January 1, 2010 - PresentTaught marketing, introduction to management, marketing, entrepreneurship, and entrepreneurship courses at three institutions.
Category Manager at Lascelles Limited - Wines & Spirits
December 31, 2011 - July 17, 2025Increased standard case sales of assigned brands by over 60% in the first two quarters compared to the previous year. Executed the first local Skyy Bartender Flair competition. Managed brand budgets over J$28m and reported monthly brand activity analysis.
Director Marketing & Customer Relations at Overseas Examinations Commission
December 31, 2021 - July 17, 2025Led a 5-member team to develop the Corporate Communications Plan and contributed to the Commission’s Strategic Plan. Defined and managed annual marketing strategies and plans with a budget over J$50m. Generated innovative advertising concepts and designs to refresh the Commission’s corporate image and produced Annual Reports. Managed media relations and communications on four social media platforms.
Marketing Specialist at Overseas Examinations Commission
December 31, 2018 - July 17, 2025Led a 7-member team that redesigned the organization’s website. Executed the OEC 130th Anniversary Banquet & Awards Dinner. Redesigned brochures and promotional flyers, including making brochures downloadable.
Marketing Manager at Excelsior Community College
December 31, 2017 - July 17, 2025Achieved a 44% increase in overall enrolment in September 2016 over the previous recruiting period and a 20% increase in September 2015. Led enrollment initiatives for multiple schools, launched pilot Early College Readiness Programme in four high schools, ensuring alignment of corporate communication and managing the brand transition.
Field Associate in Kingston, Jamaica at Abraham S. Fischler School of Education, Nova Southeastern University
December 31, 2013 - July 17, 2025Used consumer insights to recruit Masters & Doctoral level candidates for NSU programmes offered in Jamaica. Acted as faculty liaison, responded to inquiries, provided information materials, and promoted NSU programmes through planning and execution of information sessions and maintaining prospect databases.
Category Manager at Lascelles Limited - Wines & Spirits
December 31, 2011 - July 17, 2025Increased standard case sales of assigned brands significantly during tenure. Successfully executed the first local Skyy Bartender Flair competition. Managed brand budgets over J$28m and reported monthly brand activity analyses to reflect performance against targets.
Freelance Marketer/Communicator and Business Consultant at Various SMEs in Entertainment, Food, and Printing industries
January 1, 2015 - PresentProvided marketing planning, script writing, production assistance, radio/TV/video producing, talent scouting, event project management, social media marketing, and debt management services.
Freelance Marketer/Communicator at Various SMEs in Entertainment Industry and FMCG distributors
December 31, 2015 - July 17, 2025Engaged in voice acting, script writing, production, talent scouting, Facebook page management, photography and photo editing, and marketing plan development and execution.
Adjunct Lecturer at University College of the Caribbean, Excelsior Community College, G. C. Foster College
January 1, 2010 - PresentTaught Marketing, Introduction to Management, Marketing, Entrepreneurship, and Entrepreneurship across various institutions.
Education
MBA at Nova Southeastern University
January 1, 2007 - December 31, 2007BSc Degree at Nova Southeastern University
January 1, 2003 - December 31, 2003Diploma at College of Arts, Science & Technology (now UTECH)
January 1, 1993 - December 31, 1993MBA at Nova Southeastern University
January 1, 2007 - December 31, 2007BSC Degree at Nova Southeastern University
January 1, 2003 - December 31, 2003Diploma at College of Arts, Science & Technology
January 1, 1993 - December 31, 1993Qualifications
Project Management Principles & Practices
January 11, 2030 - July 17, 2025Supervisory Management
January 11, 2030 - July 17, 2025Customer Relationship Marketing
January 11, 2030 - July 17, 2025Public Speaking
January 11, 2030 - July 17, 2025Event Planning & Production
January 11, 2030 - July 17, 2025Social Media Tactics for PR
January 11, 2030 - July 17, 2025Intensive Writing & Proof Reading
January 11, 2030 - July 17, 2025Desktop Publishing
January 11, 2030 - July 17, 2025Creating Winning Social Media Strategies
January 11, 2030 - July 17, 2025Yello Digital Marketing Innovation Conference
January 11, 2030 - July 17, 2025Yello Digital Marketing Conference
January 11, 2030 - July 17, 2025Growing Your Business Using Social Media
January 11, 2030 - July 17, 2025Certified First Aid Responder
January 11, 2030 - July 17, 2025Project Management Principles & Practices
January 11, 2030 - July 17, 2025Supervisory Management
January 11, 2030 - July 17, 2025Customer Relationship Marketing
January 11, 2030 - July 17, 2025Public Speaking
January 11, 2030 - July 17, 2025Event Planning & Production
January 11, 2030 - July 17, 2025Social Media Tactics for PR
January 11, 2030 - July 17, 2025Intensive Writing & Proof Reading
January 11, 2030 - July 17, 2025Desktop Publishing
January 11, 2030 - July 17, 2025Creating Winning Social Media Strategies
January 11, 2030 - July 17, 2025Yello Digital Marketing Innovation Conference
January 11, 2030 - July 17, 2025Yello Digital Marketing Conference
January 11, 2030 - July 17, 2025Growing Your Business Using Social Media
January 11, 2030 - July 17, 2025Certified First Aid Responder
January 11, 2030 - July 17, 2025Industry Experience
Education, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Government
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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