Dear Hiring Manager,
With over six years of experience as a growth-driven marketing professional, I bring a proven record in lead generation, branding, social media engagement, and performance marketing across diverse industries. My recent role as Marketing Manager at TaUB Solutions gave me hands-on experience leading campaigns that drove substantial results, such as achieving a 300% increase in ROI within months.
In my previous positions, I managed marketing initiatives for high-profile clients like IBM, HPE, and Quantum Energy, which involved content optimization, targeted advertising, and SEO. I am passionate about data-driven strategies and building impactful campaigns that connect brands with their audiences. My commitment to excellence and continuous learning, reflected in certifications from institutions like IIM Ahmedabad and Meta, aligns well with your company’s dedication to innovation and growth.
I am genuinely excited about the opportunity to bring my skills to your team and contribute to your company’s success. Thank you for considering my application. I look forward to the possibility of discussing how my background and enthusiasm for marketing align with your needs.
Warm regards,
Kunal Salekar
I have 5.8+ years of experience managing performance marketing campaigns across both paid search and paid social for B2B, B2C, and D2C businesses across India, the US, and the UK.
My paid search experience primarily includes Google Ads and Bing Ads, where I have worked on lead generation, conversion-focused search campaigns, high-intent keyword targeting, landing page optimization, and funnel-based acquisition strategies. I have managed campaigns across industries such as SaaS, enterprise tech, healthcare, FMCG, hospitality, education, and EV. Some of my work includes reducing CAC by over 70%, scaling ROAS up to 5.5x, and generating enterprise-qualified leads through structured nurturing and conversion optimization.
On the paid social side, I have extensive experience with Meta and LinkedIn Ads, focusing on demand generation, retargeting, full-funnel campaigns, creative strategy, audience segmentation, and automation-led lead nurturing. I have worked on scaling both revenue and organic engagement through performance-driven creative systems, buyer psychology, and conversion-focused messaging.
In addition to campaign execution, I have also worked extensively on:
• Funnel optimization and CRO
• A/B testing
• CRM and marketing automation
• Lead nurturing workflows
• Attribution and performance analytics
• Landing page optimization using behavioral and heatmap analysis
My approach to paid media is strongly focused on business outcomes such as qualified pipeline, conversion efficiency, CAC reduction, and revenue growth rather than only traffic or vanity metrics.
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