Hi! I'm Christie Xu, a recent graduate with a BFA in Media Arts and a passion for digital marketing and visual storytelling. I have hands-on experience managing social media content, running paid campaigns, and collaborating with creative teams to boost engagement and empower self-expression. I love producing compelling visual content and using data to optimize marketing strategies. I'm eager to grow within a collaborative and mission-driven marketing team where I can contribute my skills and continue learning.

Christie Xu

Hi! I'm Christie Xu, a recent graduate with a BFA in Media Arts and a passion for digital marketing and visual storytelling. I have hands-on experience managing social media content, running paid campaigns, and collaborating with creative teams to boost engagement and empower self-expression. I love producing compelling visual content and using data to optimize marketing strategies. I'm eager to grow within a collaborative and mission-driven marketing team where I can contribute my skills and continue learning.

Available to hire

Hi! I’m Christie Xu, a recent graduate with a BFA in Media Arts and a passion for digital marketing and visual storytelling. I have hands-on experience managing social media content, running paid campaigns, and collaborating with creative teams to boost engagement and empower self-expression.

I love producing compelling visual content and using data to optimize marketing strategies. I’m eager to grow within a collaborative and mission-driven marketing team where I can contribute my skills and continue learning.

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Work Experience

Website Manager at Toronto Met Film Festival
June 30, 2025 - July 17, 2025
Managed and updated all digital content via Squarespace, conducted quality assurance across web pages and assets before content deployment, achieving a 20% improvement in site speed by optimizing image loading times. Coordinated ticketing, CRM-based guest communications, and scheduling workflows, ensuring seamless operational support for festival content and events.
Photographer/Videographer at Ted Rogers Marketing Association
February 28, 2025 - July 17, 2025
Produced short-form video content and graphics for social media campaigns, contributing to a 50% year-over-year increase in views and over 1 million impressions and 14,000 followers across platforms. Supported community engagement efforts by collaborating with student creators and curating event-based user-generated content.
Social Media Marketing Specialist at AICC Technology Co., Ltd
July 31, 2024 - July 17, 2025
Managed and scheduled B2B content across 10+ LinkedIn and TikTok accounts using native and third-party scheduling tools such as Hootsuite, ensuring brand consistency and timely delivery. Performed weekly KPI analysis to optimize content and campaign effectiveness, increasing overall engagement by 30%.
Content Creator at Freelance
November 1, 2022 - Present
Created, produced, and managed a niche travel and lifestyle account that organically grew to over 6,000 followers in under 2 years through consistent storytelling and visual content. Featured by @Worldpackers (930K followers) for high-quality travel photography and user-generated content, boosting reach and brand visibility.

Education

BFA at Toronto Metropolitan University
January 1, 2021 - December 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services